Category Archives: mobile analytics
Hot tips from Bango mobile ad campaign paper
Rating: Optimise for BlackBerry not iPhone
Here’s a little gem from Bango called ‘Measuring mobile campaigns – an audience with experts’. It’s a white paper aimed at companies and brands toying with the idea of using the mobile sector as a marketing tool or advertising medium. As you might expect, the paper does take the opportunity to plug Bango’s own offering in this area – Bango analytics. But it does incorporate advice and tips from other experts in the field. Here’s our favourite tip. Publishers say that most of their visitors possess iPhones. The reality is that you get twice as many visitors from BlackBerries than from iPhones so what you should really be doing is optimising your mobile web pages for BlackBerries. Pretty controversial, eh? Continue reading
The Six Key Mobile App Metrics you need to be tracking
As the number of consumers using mobile applications steadily rises, the need to collect accurate metrics from them is increasingly important. Unfortunately, many of the methods used to measure apps are taken from web analytics. In the following article from independent IT consultant and founder of Ricebridge, Richard Rogers argues that these metrics are simply not suitable for mobile apps – and in order to grow their use, different metrics need to be used. Continue reading
Mobilethink launches analytics tools for mobile operators
Mobilethink is a device management vendor for mobile operators – and today it launches a new mobile analytics service for mobile operators. The Ultimate Mobile Intelligence Solution comes from the Mobilethink Analytics business unit, and claims to be the most comprehensive device analytics tool available. Continue reading
GetJar converts downloads to users for Flirtomatic
Rating: Plus it’s doing well with inspiring Android downloads, too
Some amazing figures from GetJar which maintains it is the the world’s second largest app store after iTunes. It has achieved a remarkable 70 per cent conversion rate using its Pay-Per-Download (PPD) solution on behalf of its customer – Flirtomatic. As the name implies, Flirtomatic is an online dating service aimed at 18-30 year olds. The company decided it needed to go global and with GetJar’s help, it is doing just that. Besides helping with conversions, GetJar is drumming up downloads for the Android version of Flirtomatic’s app. In July [2010], GetJar generated 19 per cent of all Flirtomatic’s Android downloads. It competing against the Android Market to achieve that figure. Continue reading
Sprint shares demographic data with developers
Rating: Courtesy of Ground Truth and Bango
US network operator, Sprint, has just announced enhancements to its Sprint Application Developer website. Known as the Sprint Services Framework, it provides a single web 2.0 interface for developers to access APIs directly from Sprint that offers developers seamless capabilities across the majority of Sprint devices. Plus OS and development environments including the web pages. Buried away in this announcement is developer access to two very important analytic services from both Ground Truth and Bango. Continue reading
Canalys offers guides to making money out of mobile apps
Rating: they call it a Mobile Application Perception Index l
Market analysts, Canalys has launched a set of services designed to help the industry build better mobile apps. The company even reckons its tools can identify the applications that consumers really want. What’s more they say these tools show how to make money from application stores, and how to best market and deliver applications. Impressive stuff. And they even have some figures on the mobile apps market. Continue reading
Opera: India has the lowest percentage of females using mobile web
Review: According to Opera’s data, a mere 4% of mobile web users in India are female (and the country with the most female users may surprise you). Regardless of the reasons why, this disparity represents an enormous opportunity Continue reading
comScore’s Malaysian Internet report ignores mobile internet
Rating: News skewed heavily by males aged 45 and older?
When you read a headline that shouts “News Consumers Skew Heavily Towards Males Age 45 and Older” and learn that its associated with the use of the Internet by Malaysians, alarm bells start to ring. This report came from the comScore Media Metrix [sic] service. It concludes that Yahoo! News is Malaysia’s top news information site. Curiously, the report takes absolutely no account of web usage by mobile phone users. Continue reading
Mobile app analytics without angering Apple: Mixpanel comes to iPhone
Mixpanel is a California-based full-web analytics company – claiming that Google Analytics is too “high level”, Mixpanel says it gets into the nitty gritty of exactly how your web properties are being accessed. Today, the company has announced that it is now applying analytics to iPhone applications. Continue reading
Android users don’t surf web as much as iPhone
Quantcast has announced that 20% of mobile browsing done in the USA is now done over Android devices – which is a lot better than it used to be. But when you compare the number of Android devices in American pockets with the iPhone, you see how many more iPhone users are mobile browsers.
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Mobile social networking sees explosive growth
Social networking through mobile devices is the fastest growing use for smartphones, according to digital analytics firm comScore. The number of people using social networking applications on their smartphones has grown by 240% since last year. Continue reading
Mobile advertising metrics: Millennial Media releases April report
Mobile advertising network Millennial Media has released its monthly metrics report. Along with AdMob and Quattro Wireless, Millenial is one of the largest mobile ad networks in the world – it claims to be able to reach 82% of all US mobile internet users. That’s over 60 million people, folks. And like AdMob, Millennial gathers data from every single ad it serves, giving us an interesting snapshot of the smartphone market. Continue reading
Asia Pacific mobile boom is missed opportunity
Rating: New research from MobileSQuared in Smaato whitepaper
Describing the Asia Pacific region as a ‘Powerhouse for Mobile Advertising’, a new whitepaper from Smaato actually reveals the whole sector is one big missed opportunity at present. Asia Pacific can boast 4.05 billion people and 2.27 billion mobile phone users but only 8 per cent of traffic is converted into mobile advertising inventory. Continue reading
AdMobs stats not fair Symbian bleats
Rating: Ours is bigger than theirs
Symbian was up in arms over our recent story that AdMob statistics were bad news for it, here. The company made some very astute observations – most especially that AdMob is actually owned by Google. So there are very definite conflicts of interest in the AdMob report. Attempts to persuade Symbian to amplify on its comments failed, however. Continue reading
Mobile advertising and analytics powerhouses combine forces
Two of my favorite companies in mobile have announced a partnership – mobile advertiser Smaato and mobile analytics provider Motally are working together to provide all of the developers and publishers on Smaato’s SOMA platform with much sharper analytics. Continue reading
