Category Archives: mobile analytics
Tapjoy deal with Pinch Media: free mobile advertising service for iPhone apps now offers analytics
We got some news in today from Tapjoy, which provides free ad optimisation for iPhone apps. The company has released a new version of it’s open SDK, and is now offering a full app analytics service from Pinch Media. Both companies will be offering their app tools from a unified dashboard for developers.
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GoMo Buzzwatch: the mobile Internet is a horrible experience for users
The Nielsen Norman Group (NNG) did an extremely simple and effective piece of research into how useable the mobile Web is. It simply asked mobile phone owners to complete basic tasks using their own devices. And the results it has released point to one conclusion: using the mobile Web is slow, difficult and annoying. Continue reading
Verizon uses mobile device data to help traffic services
Do you own a mobile device? Is your operator Verizon? Then congratulations! You’ll be doing your bit to make road traffic better, and you didn’t even know it. Verizon has signed an agreement with AirSage, a wireless data services company. They will create a real-time traffic map, based on data taken from Verizon devices. Continue reading
Research shows 1.5 mobile phones per user in South Africa
Research just released shows that at the end 2008, there were 1.47 active mobile phone accounts in South Africa per user. The figures show 50 million phones in the country – but the entire population is somewhere around 48 million, including those too young or too old to have a mobile. Continue reading
iPhone vs Android: mobile device stats looking good for Google OS
Mobile analytics firm Flurry has released the latest in its “Pulse” series of reports. These reports compare key categories of mobile application performance for the four main app platforms: Apple, Blackberry, JavaME and Google Android. Flurry claims that the latest report shows Android is starting to chip away at the iPhones’ lead. Continue reading
Flirtomatic launches its own AdWords style mobile advertising service Flirt-Words
Bena:Hello Flirtomatic. How would you best describe your new service?
Flirtomatic: “Adwords for the Flirtatious”
Bena: Yikes! Continue reading
Bango brings its carrier-grade mobile billing and analytics to brands
Mobile billing and analytics company Bango today launched “Bango Enterprise”. Bango has been providing billing and analytics to operators and mobile merchants for years. The new service is essentially a tailored version of their product, aimed at getting the largest brands onto Bango. Continue reading
Young women discarding PCs in favor mobile phones for internet
The Solutions Research Group has released details from a huge study on Women and Digital Life. An interesting thing came up concerning internet access. It found that mobile phones are quickly replacing computers for internet access among women from 12 to 24. Continue reading
Leading news sites crumble due to consumer demand for Michael Jackson information says Keynote Systems
On demand mobile and Internet test measurement solutions company Keynote Systems reports that as interest in Michael Jackson increased….. news websites began to slow tremendously. Continue reading
NeuStar claims it can boost mobile IM by 40% per year
NeuStar unveiled its new Subscriber Growth Service and Best Practice Guidelines for mobile IM – both of which are aimed at getting mobile operators to increase their mobile IM subscribers. By combining in-depth analytics with consultation and advice, NeuStar claims an operator can boost IM uptake by up to 40% every year. Continue reading
@Mobile 2.0 Bango’s Lee Davis on Identity and WiFi plus drinks in teh bar with CEO Bango Ray Anderson on mobile analytics
Bango gave a presentation at Mobile 2.0 which focused on analytics. The two key themes expressed were Identity and the upsurge of traffic via Wi-Fi.
The identity issue is basic profiling where anyone that comes from an operator is given a unique Bango identity. If someone is not from an operator they are given an [...]
AdMob splits up iPhone and iPod Touch crowds, finds iPhone users older, richer
The audience for Apple smartphones is apparently now so big it has to be split into its constituent parts: iPhone users and iPod Touch users. AdMob opened its advertising network to mobile analyst comScore, who performed a study on the differences between the two audiences. comScore reckons the two are distinct enough that media planners [...]
Mobile advertising has high click-through rate, but fails to hold attention
Mobile analytics firm Amethon has released results from a study into mobile advertising sites. The study, which focused on sites that exist only to host a specific advertising campaign, found that while click-through-rates may be high, the sites don’t hold browsers attention, and the majority of viewers don’t even get past the first page.
Amethon studied [...]
Novarra unveils first part of on-going study into how consumers use the mobile Internet
Novarra today launched its first Mobile Internet Experience Update. This will be an ongoing report, examining how consumers interact with the mobile Internet. The first results were launched today, and we’re having a look at some of the key findings.
Where is Novarra getting this data from?
Novarra has a lot of mobile Internet solutions in place [...]
Mobile broadband speeds are rubbish, but getting better
Anyone who has the misfortune of having to rely on mobile broadband knows that connections are rarely stable and almost always slow. Epitiro has released findings from a survey of over 1.4 million broadband tests, showing just how bad mobile broadband really is.
First, the results in brief. Having examined broadband from 3, O2, Orange, T-Mobile, [...]
