Category Archives:
mobile analytics

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Mobile local search is growing strong, with mobile browsers in the lead

Published on Wednesday, June 10th by Cian O' Sullivan

Analytics firm comScore has released results from it’s study into how people use their mobiles for local search. A lot of different companies have been focusing on letting people use their mobiles to find out about and interact with their environs, and comScore has looked at what methods have been most successful.

First off, the overall [...]

Clever bit of mobile marketing from Vodafone, with “floating office”

Published on Friday, June 5th by Cian O' Sullivan

Vodafone Spain hired marketing company Waskman to come up with a good way to advertise it’s now “Mobile Office” plan. Waskman responded with a cool “floating office” idea.

The idea behind the floating office is to show how Vodafones Mobile Office can help you create a real office anywhere, free from wires or other earthly connections [...]

Buzzcitys free demographics for mobile advertisers ain’t worth much

Published on Tuesday, June 2nd by Cian O' Sullivan

BuzzCity today launched a new service for mobile advertising planners. The BuzzCity Campaign Planner is basically a slick graphical database of user demographics and traffic. The data has been collected since the launch of the BuzzCity Global Mobile Advertising Network. The info is displayed as an interactive map, featuring all 200 countries in which BuzzCity [...]

3G Vision 2D Mobile Code services hits up Telstra Mobile Advertising Campaign Manager in Australia

Published on Monday, May 25th by Bena Roberts

3G Vision has announced that it is behind the Telstra Mobile Advertising Campaign Manger.
What?
The advertising campaign manager enables real time reporting on campaigns and performance metrics. So this means this is an analytics for mobile barcodes service. Basically you can see the number of codes scanned, the response or location of the code and the [...]

Mobile advertiser Velti strides into the US market with purchase of Ad Infuse

Published on Tuesday, May 12th by Cian O' Sullivan

 
The announcement from Velti today that it has bought Ad Infuse top to bottom heralds the creation of a mobile advertising “super-group.” Velti has been a powerful mobile advertiser for many years now. But while it’s presence in many markets was indisputable, it had yet to make significant inroads into the US. That could change [...]

GoMo Buzzwatch: Mobile OS Android will soon explode, killing us all

Published on Tuesday, May 12th by Cian O' Sullivan

 
A recent release from Strategy Analytics has caused a huge amount of buzz, possibly because of the somewhat unworldly quality of the announcement. The company has declared that the number of mobile devices running on the Android OS being shipped will increase by 900% this year.

What makes them think that?
A few things, actually. First, there’s [...]

The elders save while the young play: comScore looks at how age affects mobile Internet usage

Published on Wednesday, April 29th by Cian O' Sullivan

Mobile analytics company comScore today revealed results from a study into how age and gender affect how people use the mobile web. It found that older users are far more likely to use mobile financial services, while teenagers tend to use their devices for social networking and entertainment. These younger user also access mobile Web [...]

Bytemobile launches its new Unison Mobile Internet Platform for network operators

Published on Tuesday, April 28th by Cian O' Sullivan

Bytemobile today announced its new Unison Mobile Internet Platform. The new version of Unison is intended to be installed right in the core of a network, and Bytemobile claims it will increase data traffic speed, allow better operator services and improve on-line Internet browsing on a mobile device.

Unison is essentially a package for three Bytemobile [...]

GoMo Buzzwatch: T-Mobile sells 1 million G1 mobile devices, but iPhone still rules the roost

Published on Friday, April 24th by Cian O' Sullivan

Two news stories doing the rounds today have put the smartphone market into sharp perspective. First spotted by telephonyunfiltered, T-Mobile revealed that it has sold over 1 million Android G1 devices since the October 2008 launch. While that’s an extremely respectable number, T-Mobile didn’t make much noise about it – perhaps because it already knew [...]

Bango announces new version of it’s mobile analytics service with cross-network user-tracking

Published on Thursday, April 23rd by Cian O' Sullivan

Bango Analytics v4, the most recent release of Bangos mobile analytics service, has a good few updates to the service.  Mostly the kinds of thing you would expect an analytics service to update: granularity, speed of updates and filtering. However it has made one very interesting addition to the service, which is the ability to [...]

Percent Mobile – find out what percentage of your visits come to you via mobile

Published on Wednesday, April 22nd by Bena Roberts

The service that Percent Mobile offers is so simple its genius.  It is a solution for online websites that tells you what % of your users came to your site via mobile.
Simple? Yes. Not only simple but very useful and effective.
How?

So, I signed up for the service and got a short code to insert into [...]

New partnership will see AdMarvel mobile advertising content moved through ClearSky

Published on Tuesday, April 21st by Cian O' Sullivan

ClearSky Mobile Media has entered into a partnership with mobile advertising server AdMarvel. The deal will see inventory from AdMarvel clients get moved to Clearskys large community of regional operators. Clearsky specialises in data services for carriers, in areas like downloadable content, mobile web browsing, MMS services, mobile billing and reporting.

In return, AdMarvel claims it [...]

New Bytemobile service allows Operators to target mobile apps as well as mobile advertising

Published on Tuesday, April 7th by Cian O' Sullivan

Bytemobile today announced a new operator-level application called MobileMatch. The service is basically a real-time analysis engine which allows the operator to push more specifically targeted advertising at mobile browsers. Importantly, it also syncs up with the scrolling widget bar service that Bytemobile provides, which allows operator to target widgets, apps and services at consumers.
MobileMatch [...]

Financial services should invest in mobile banking, says Arthur D. Little

Published on Tuesday, April 7th by Cian O' Sullivan

Arthur D. Little is a management consulting firm that works primarily with Fortune 500 companies. According to a report report released today by the company, mobile banking is an area that financial services worldwide should be investing in. Citing the growing maturity of the mobile Internet, and the need for more advanced services than just [...]

Mobile advertiser Ringleader Digital takes a step towards white label

Published on Friday, April 3rd by Cian O' Sullivan

Ringleader Digital has “refined” its business strategy, with a new focus on licensing out it’s advertising and tech platform. Ringleader will offer ad networks and agencies, brands and analytics companies the chance to purchase a bundled platform, or to buy just the parts of it they need. The idea seems to be that since Ringleaders [...]

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