Category Archives: mobile analytics
Analytics firm comScore has released results from it’s study into how people use their mobiles for local search. A lot of different companies have been focusing on letting people use their mobiles to find out about and interact with their environs, and comScore has looked at what methods have been most successful.
First off, the overall [...]
Vodafone Spain hired marketing company Waskman to come up with a good way to advertise it’s now “Mobile Office” plan. Waskman responded with a cool “floating office” idea.
The idea behind the floating office is to show how Vodafones Mobile Office can help you create a real office anywhere, free from wires or other earthly connections [...]
BuzzCity today launched a new service for mobile advertising planners. The BuzzCity Campaign Planner is basically a slick graphical database of user demographics and traffic. The data has been collected since the launch of the BuzzCity Global Mobile Advertising Network. The info is displayed as an interactive map, featuring all 200 countries in which BuzzCity [...]
3G Vision has announced that it is behind the Telstra Mobile Advertising Campaign Manger.
The advertising campaign manager enables real time reporting on campaigns and performance metrics. So this means this is an analytics for mobile barcodes service. Basically you can see the number of codes scanned, the response or location of the code and the [...]
Bytemobile today announced its new Unison Mobile Internet Platform. The new version of Unison is intended to be installed right in the core of a network, and Bytemobile claims it will increase data traffic speed, allow better operator services and improve on-line Internet browsing on a mobile device.
Unison is essentially a package for three Bytemobile [...]
Bango Analytics v4, the most recent release of Bangos mobile analytics service, has a good few updates to the service. Mostly the kinds of thing you would expect an analytics service to update: granularity, speed of updates and filtering. However it has made one very interesting addition to the service, which is the ability to [...]
The service that Percent Mobile offers is so simple its genius. It is a solution for online websites that tells you what % of your users came to your site via mobile.
Simple? Yes. Not only simple but very useful and effective.
So, I signed up for the service and got a short code to insert into [...]
ClearSky Mobile Media has entered into a partnership with mobile advertising server AdMarvel. The deal will see inventory from AdMarvel clients get moved to Clearskys large community of regional operators. Clearsky specialises in data services for carriers, in areas like downloadable content, mobile web browsing, MMS services, mobile billing and reporting.
In return, AdMarvel claims it [...]
Bytemobile today announced a new operator-level application called MobileMatch. The service is basically a real-time analysis engine which allows the operator to push more specifically targeted advertising at mobile browsers. Importantly, it also syncs up with the scrolling widget bar service that Bytemobile provides, which allows operator to target widgets, apps and services at consumers.
Arthur D. Little is a management consulting firm that works primarily with Fortune 500 companies. According to a report report released today by the company, mobile banking is an area that financial services worldwide should be investing in. Citing the growing maturity of the mobile Internet, and the need for more advanced services than just [...]