Category Archives:
Mobile barcodes

Walmart already offering app in USA UK’s Asda planning to introduce barcode shopping scanning app

Will create Big Customer Data in place of loyalty card

A recent report in The Times [UK] has revealed that UK shopping giant, Asda,is planning to roll out an app to its shoppers that will enable them to scan their groceries . The app that will help customers to cut their costs and whilst providing the retailer with valuable customer data. And we all know that ‘Big Data’ is the buzzword of the day. The app has been developed in the USA by Asda’s parent company – Wal-Mart. It will help Britain’s second-largest supermarket group get around the fact that it doesn’t offer a customer loyalty card. Continue reading

BBM on BlackBerry BlackBerry opens up BBM to Android & iOS

No mention of WP8 version, though

In a typical if-you-cant-beat-em-join-em approach, BlackBerry has just announced plans to make its IMS facility BlackBerry Messenger BBM available to iOS and Android users. That is, of course, if Apple and Google allow BlackBerry to upload the apps to their resxpecitive app stores. There’s no mention of a Windows Phone 8 (WP8) client, of course. One UK publication described BBM as the “rioters’ texting toool” because BBM proved to be the IMS of choice amongst London rioters. Other observers take the view that WhatsApp is likely to have the most to lose. However, GoMo News believes that it’s the mobile operators who are most in danger as a universal BBM could seriously dent their SMS revenues. Continue reading

Appgyver logo AppGyver helps to put HTML5 apps on Steroids

Rating: AppGyver claims Toolbelt will narrow gap twixt HTML5 & native apps

When Adobe acquired Nitobi, there were high hopes for the rapid development of PhoneGap-based apps. Just like the current situation over Adobe’s lack of interest in continuing Flash for mobile, things haven’t improved much for PhoneGap lovers after Adobe’s acquisition. Until now, perhaps? A San Francisco based startup app company, AppGyver, hopes to outsmart the Adobe powerhouse with the release of its own offering in this sector – Toolbelt. This SDK toolkit is currently in private beta but should be open to the public by June [2013]. Continue reading

Laurent dazzles me with a pre-launch example at MWC mobiLead to help develop key NFC web standards

Rating: French firm brings expertise in NFC, QR+ and QR Code cloud-based tags

A veteran contributor to the World Wide Web Consortium (W3C), Laurent Tonnelier, has been involved in multiple key W3C initiatives which have enhanced the mobile space. Those initiatives have included XML, VoiceXML, Mobile Web, and Scalable Vector Graphics (SVG) which is a key element of HTML5. Currently CEO of mobiLead, which is a specialist in NFC and QR Code information tag generation and management, Tonnelier has once again announced his involved in the W3C, this time through mobiLead. Continue reading

Bhavesh_Naik Guest Post: The potential dangers of QR Codes

by Bhavesh Naik , a security researcher with InfoSec Institute

Two (2D) dimensional barcodes, or the better-known, QR codes are beloved by marketers. The original Quick Response (QR) codes were designed for automotive industry in Japan. Now, QR codes have become popular thanks to greater reliability and greater data storage space. Originally intended for industrial purposes, QR codes has gained particular popularity with advertising industry. QR codes can be used in conjunction with iOS or Android devices as well as the third party applications like Google ‘Goggles’. But there are hidden dangers. Continue reading

imagine_logo Inspired platform combines high tech and premium content

Rating: Incorporates QR codes, Wi-fi, and AR

You may have blinked and missed it but at MWC Barcelona 2023 Imagine launched a new platform called Inspired which it claims is a global first. That’s because it claims to have merged emerging technology solutions – such as QR codes, Wi-fi, and augmented reality (AR) and premium publisher inventory into a single platform. The company claims the platform has been designed to simplify the process of running mobile campaigns. Plus it should help address a fragmented ecosystem by offering an open and self-service tool which focuses on end user experience. Continue reading

January wasn’t a dry month says Shopitize

Rating: By Jan 14th they’re all on the champers

Nice little diary item from Shopitize – an app which manages to combine barcode scanning, coupons and a loyalty scheme in one. The snippet related to the myth that (in the UK, at least) January is some kind of ‘dry’ month – when the population swears off alcohol. According to data gathered by Shopitize, however, nothing could be further from the truth. In fact, the type of drink most favoured by app users was champagne (sparkling wines) whilst at the other end of the spectrum, no-one bought any hard liquor on January 14th [2013]. Continue reading

O2 UK Partners With MACH to help monetise the mobile content ecosystem

MACH to integrate Direct Billing Gateway to O2 UK’s new Charge to Mobile platform; enables frictionless, one-click payment for mobile apps, content, virtual goods

Press release

MACH, the world leader in direct operator billing, announced today that it has been selected by O2 UK as a preferred launch partner to enable direct operator billing on its new Charge to Mobile platform. Through MACH’s direct billing Gateway,  app stores and merchants will for the first time be able to benefit from features such as flexible pricing, real time charging and real-time debiting and crediting capabilities, as well as direct refund capabilities, on the O2 UK network. Continue reading

shop2mobi QR code stores come out of stealth mode

Rating: Dutch Shop2Mobi says they’ll be massive in 2013

Here’s an interesting take on the dilemma for traditional bricks & mortar style retailers trying to drive more traffic from the mobile internet. How do you get shoppers to visit you? Well, Shop2Mobi, thinks it has found the answer by enabling retailers set up a QR code store online. The company’s offering has effectively been operating in ‘stealth’ mode for two months with 300 virtual stores having been published worldwide in 2012 and over 2,000 have already being planned for 2013. Continue reading

QR-fanny Weekend QR code roundup: Even more sexist promotion from Eurolines

Rating: This time it is on a bar mat

There’s a common theme running through GoMobile News‘ coverage of QR code based campaigns and that is the best examples of such promotions almost always can be found in pubs. So step forward the Ship in New Cavendish Stree in London’s W1 district where we discovered the world’s most sexist bar mat. Once again it is part of bus company, Eurolines’, ‘See What You’re Missing in Europe’ campaign. Previously Eurolines was behind this story ‘GoMo uncovers world’s first sexist QR campaign‘. Continue reading

NFC_Becks In Bev utilises mobile technology again – this time with NFC

Rating: High tech poster for Beck Vier beer found in Boys Room

Re-enforcing our assertion that in the UK the drinks industry is leading the way when it comes to utilising mobile technology for product marketing and promotions, GoMobile News came across another mobile friendly poster. We alluded to this in a previous story here we spotted this particular promotional poster for Beck Vier lager in the Boys room at the Slug & Lettuce pub at Clapham Junction [London]. We notice that. once again, it is In Bev, the brewer, behind the promotion as was the case with the Greene King/Stella promotion we mentioned here. This time the poster not only used a QR code but it also employed an NFC chip. Unfortunately, we didn’t manage to get the NFC chip to work. Continue reading

Cadbury gorilla - the power of high tech advertising NeoMedia lands its first brand licensee – Kraft Foods

Rating: Proves that QR codes are far from dead

Although NFC (Near Field Communication) might be the proximity technology of the moment, QR codes are far from dead. NeoMedia Technologies which now describes itself as a QR code pioneer (having once fought tooth and nail to keep calling them 2D barcodes), has finally landed its first brand licensee – Kraft Foods Group. In the UK, Kraft is probably best known for taking over Cadburys, the chocolate producer. NeoMedia has apparently awarded Kraft a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In exchange, Kraft has selected NeoMedia as an approved vendor for mobile barcode management solutions. Continue reading

NeoMedia_Logo2 NeoMedia licenses mobile barcode patents to Kraft Foods Group

Kraft selects NeoMedia as an approved vendor for mobile barcode management solutions

Press release

November 27th 2012. NeoMedia Technologies (OTC BB: NEOM), pioneers in the mobile barcode industry, has announced that it has granted Kraft Foods Group (NASDAQ: KRFT), a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In addition, Kraft has selected NeoMedia as an approved vendor for mobile barcode management solutions. Continue reading

stella_logo UK brewer gets into AR promotions via blippar

Rating: OK, Greene King, what happened to our free pint of Stella?

Here at GoMobile Towers we have always maintained that the drinks industry in the UK has become particularly attuned to the power of the smartphone (& tablet) in marketing and promotions. Hence, we have made frequent mention of the fact that QR codes have been making their appearance on such common ‘pub’ (public house) items such as beer mats and pump clips. In addition we’ve reported on ‘warcoding’ of QR codes in pubs like the Royal George here. Plus the use of QR codes on bottles of cider by Bulmers here. Now the drinks sector has moved onto AR (augmented reality) with an unholy alliance between image recognition specialist, blippar and pub chain/brewers, Greene King. With larger producer, Stella Artois, headlining this promotion. Continue reading

Steven _Taylor Guest Post: Common QR code mistakes made by marketers

by Steven Taylor, who occasionally works with Time Warner Cable

Are QR codes a marketing blessing or a curse? If you make any of these five common mistakes, your QR campaign could be the latter. They are: Linking to a desktop site; failing to track; printing code too small; don’t put it in the wrong place; and failing to have a back-up plan. Continue reading