Category Archives: Mobile Content
This is second time within a month I’ve seen a story about combining the power of mobile with direct mail marketing. This practice allows a marketing letter to connect immediately to the advertiser through mobile data. The earlier story dealt with printing mobile barcodes on letters – but this one is a little more interesting. Mainly because scandal-magnet Getfugu is involved. Continue reading
Rating: It’s no about Illumimati, it’s for pub quiz cheats
In the UK, it is quite common to have a SMS service built into a TV ad campaign. It’s highly unusual to have a Premium rate SMS service as the central message of the TV ad campaign. But that’s what 63336 has decided to do with its “I am one of the 63336″ TV adverts. Continue reading
Rating: Reverse Shot to provide its [ahem] curate content
Fast becoming a giant in the provision of video content for the mobile sector, Babelgum has scored another impressive tie up – this time with online film criticism site – Reverse Shot. These gys are so trendy that the verb they use for creation – ‘curated’ – isn’t even in the dictionary yet. Continue reading
Rating: Will it put a big strain on mobile broadband?
In what is believed to be its first commercial agreement, b@T, has signed an agreement to provide its streamed content services for the Nokia X6. The deal will be exclusive to Phones4u customers. Interestingly, independent UK handset retailer, Phones4U, hasn’t said which networks it will offer [...]
Rating: No boobies and bikinis for Cupertino
Apple, which resides in the same US state that hosts Baywatch and the porn industry, has decided that boobs and bikinis are far too risqué for its iTunes app store. It has been quietly culling them. Continue reading
One year of Business Confidence Indexes from the Mobile Entertainment Forum – the South is the place to be!
The Business Confidence Index is a bold experiment that the Mobile Entertainment Forum (MEF) began at Mobile World Congress last year. The BCI is compiled from a survey that is sent out every quarter, anonymously answered by Executives at the top levels of member companies of the MEF. And so at MWC this year, I sat down for a juice and miniature doughnut with Rimma Perelmuter, Executive Director of the MEF, to talk about what the BCI has revealed over the last year. Continue reading
The open application store industry is where iPhone will see competition. PocketGear has bought out Handango
Mobile applications are often the subject of some seriously ostentatious advertising and promotion. Apple regularly quotes its most recent “billion” landmark, and the Wholesale Application Community announcement at MWC last week was the very definition of grandstanding. But in the older market of platform agnostic app stores, things are quickly getting very interesting. Todays announcement that PocketGear has bought out competitor Handango is only the most recent of several interesting developments.
How many times have you heard “develop once, publish anywhere”? It’s a phrase that actually makes me stop listening these days. It has been promised so many times by so many different companies that it has lost all meaning. So when OneWeb came up in my interview with Randy Cavaiani, VP Marketing for Novarra, I almost shook my head in despair. But as I talked to Randy, I realised that Novarra might actually be on to something here. Might be. Continue reading
Rating: 3G networks making virtual Lab viable
It seems that remote testing specialist, DeviceAnywhere has spotted the opportunity that Latin America offers as one of the world’s largest cellular markets. Hence it has partnered with local specialist, Certified, to offer its Virtual Developer Lab (VDL) through Vivo. Continue reading
Rating: Write all your mobile apps in one cloud
A ‘Hosted Development Environment’ is developers’ Heaven says FeedHenry. Its cloud-based platform allows them to build and run apps across multiple mobile platform including, iPhone, Android, Symbian and Blackberry. Plus they can also run across social media sites such as Facebook or MySpace. Continue reading