Category Archives: mobile coupons
Reader tries to post a free iPhone scam on GoMo
You probably won’t get vouchers let alone an iPhone
We’re not exactly sure what the point behind this scam is but we’re 100 per cent positive you won’t get a free iPhone out of it. A reader calling himself Jami Hermann left a comment for us here on GoMo News claiming that he’d found a totally free means of obtaining an iPhone 3 for free. He provided a URL for his ‘web site’ but actually it point at a YouTube video here. The video – made by one Steve Aoki is entitled ‘Cheap Iphone 3 | How to Legally Get a cheap Iphone 3′. The graphic accompanying the video, promises the chance to test and keep an iPhone 5 not an iPhone 3. If you do bother to try this, like us you’ll probably just end up on a voucher site. Continue reading
Shopitize puts a little Philly in its app
Rating: Mobile couponing app now features Philadelphia with Cadbury
A nice feather in its cap for UK based mobile couponing specialist,Shopitize. The company has just announced that pne of the strongest brands in UK retail – Philadelphia with Cadbury, has just gone with its service. The pair say that the principal goal with the teaming of Philadelphia with Cadbury and Shopitize is to get deep insight into the shopping habits of savvy shoppers – those using the Shopitize mobile app-based service. Plus to develop a forward digital marketing strategy as a result. Continue reading
Shopitize hires ex-Orange man Graham Halling as commercial director
Rating: Promises to take mobile couponing specialist to next level
Up and coming mobile shopping couponing specialist, Shopitize, has appointed Graham Halling as commercial director. Halling boasts over 20 years experience with some of the biggest telecoms, media and marketing services brands in the UK and Europe. He held senior roles at Orange UK/France Telecom in key areas such as Mobile Health, Paid Content Delivery, Data Revenue Modelling, and Mobile Advertising and Payments. “Shopitize is one of Britain’s Top 6 innovators and its mobile couponing platform is already helping brands such as Kellogg’s, General Mills and United Biscuits to better engage with their consumers,” claims Halling. Continue reading
Mobile commerce setting pace for high street retailers
Britain’s major retailers are witnessing strong growth in sales fed by mobile commerce with the channel now accounting for every £1 in every £10 spent.
That’s the finding of a new report from the Centre for Economics and Business Research (CEBR). It says mobile sales, such as purchases made on smartphones and tablets, or where mobiles are used to research products or field discount vouchers, are set to grow 23 per cent next year and already account for £45 billion in sales – equasting to 10 per cent of all high street revenue. Continue reading
Mobeam & ProLogic to promote mobile digital coupon tech
Rating: Works with existing PoS but requires LED inside handset
Here’s an interesting partnership. Mobeam which has specialist mobile phone technology has formed and alliance with ProLogic which operates a coupon clearing house facility for US based retailers. The beauty of this joint effort is that it won’t require any new equipment to be installed at the point-of-sale – it works with existing PoS systems. The only catch is that Mobeam doesn’t quite explain how it is going to get its technology onto existing handsets as well as persuading handset makers to build the technology into their future mobile phones. Continue reading
QRlicious claims America is going through a QR Code Crisis
Rating: Serious over -exaggerations of our time
Here we go .. tenuous links to the London Olympics of our time. Matt Jones, co-founder of QRlicious writes, “As the political atmosphere heats up here in the USA and tensions grow during the heated competitions going on in the Olympics, we here at QRlicious felt it was the perfect time to address America’s QR Code Crisis. Jones then goes on to ask us to sign a petition. There’s no real petition and we’d hardly describe the situation as a ‘crisis’ but Jones has put all of GoMobile News’ gripes about the amateurish use of QR codes by marketers in one place. On the QRlicious web site. Continue reading
Guest Post: Is your business really on the Web?
Just having a website isn’t enough anymore
By Christopher Wallace, vp for sales and marketing with Amsterdam Printing
From multinational companies to the local handyman who cleans gutters for $50, everyone has a website these days. And they should. According to the 2010 Local Search Usage Study, 70 per cent of consumers go online first to find out about local businesses. That’s seven per centage points up from the year before and the number is only growing. Continue reading
Retailers may try to block in-store mobile surfing
Rating: It’s one of the predictions from Eagle Eye
It’s a bit early to be running predictions for 1012 but we couldn’t resist running some of the musings from Russell Buckley CMO with Eagle Eye – a company which claims to be big in mobile coupons and gift vouchers. Some of the things he says about a mobile comms strategy for retailers, for example, aren’t so much predictions but more like recommendations. For a company that’s into mobile vouchers it was also interesting to note that Buckley has also spotted the trend with AR (augmented reality) which could easily take off like a rocket in 2012. The best prediction, however, is the one where he believes that some stores might actually take serious steps to prevent smartphone users getting onto price comparison sites whilst in-store. Whoah! Continue reading
iBuildApp facilitates DIY mobile coupon building
Rating: It’s easy. Just add water & stir. [We're joking].
DIY app building specialist, iBuildApp, has created a service which will enable brands to jump onto the Mobile Coupons bandwagon. With this tool, anyone can create, customise and manage an application that contains mobile coupons and then upload it to an app store. It’s not just iPhone compatible as the name might imply. The company says its mobile app building solution currently supports all major mobile operating systems, including: – iOS (iPhone), Android, BlackBerry, Nokia and Windows. [Not sure whether that includes W7 Mango, though.] iBuildApp has also put together some very interesting stats about mobile, too. Continue reading
Global mobile retail has grown by 50% says Juniper
Rating: Acceptance of mobile coupons is also growing
The global value of mobile retail marketing will reach $15 billion by 2012, according to a new report from Juniper Research. This represents a growth of 50 per cent over 2011, Juniper estimates. These stats form part of a Juniper Research study entitled – ‘Mobile Retail Marketing: Advertising, Coupons & NFC Shopping 2011-2016′. It claims that mobile coupons are gaining acceptance and the digital adspend is increasingly migrating to the mobile sector. It also reckons that the marketer now has new marketing channels to attract the mobile shopper, but equally the shopper has more access to competitive product and pricing information before making a purchase. Continue reading
SnapTags from Spyderlynk vs QR Codes plus Microsoft Tag
It is highly unlikely that SnapTags from Spyderlynk will completely replace QR Codes. QR Codes are like legacy systems – they just keep on going! But seriously, QR code providers should start thinking of a contingency plan as the competition is just getting better.
Continue reading
