Category Archives:
mobile developers

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

appsworld-eu-14 Apps World Europe 2014

[ November 12, 2014 8:00 am to November 13, 2014 6:00 pm. ] Organisers: Sixdegrees
Venue: ExCel
Location: London, UK
Web: www.apps-world.net/europe/

Register: For a free pass here (bit.ly/apps-world).
Other Expo and workshop passes available here.

Now in its fifth year, the Apps World event series has grown to be one of the leading global multi-platform events in the mobile industry with annual events held in both San Francisco and London. Continue reading

mgf_seattle MGF Seattle 2014

[ October 21, 2014 9:00 am to October 23, 2014 6:00 pm. ] Mobile Games Forum Seattle 2014
Organisers: Osney Media
Venue: Bell Harbor International Conference Centre
Location: Seattle, USA
Web: www.mgfseattle.com
Hashtag: #MGF2014

Register here

The first Seattle event will showcase insights and innovation from leading studios, publishers, ad networks, marketing and distribution experts. It will also highlight user acquisition and discovery agencies, user experience, player engagement, analytics firms, hardware and software manufacturers. Co-hosted with the Nexgen Developers’ Day. Continue reading

miruna's photo is in the post Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible. Continue reading

Firefox barking up right tree with Intex Cloud FX

Should prove ideal upgrade for Indian featurephone users says Upstream

Mozilla and Intex have just launched the first Firefox OS phone in India. It’s called the Intex Cloud FX and costing just 1,999 Rs (£19.90). The device is aimed at emerging markets consumers who are looking to upgrade from a featurephone to their first smartphone. The Cloud F”s low price should prove very attractive to this target audience. Upstream recently undertook research into consumer attitudes in emerging markets earlier in 2014 with Ovum that shows Mozilla is barking up the right tree. Continue reading

oneplus one - designed on an apple? OnePlus has missed a trick by bundling Google apps

GoMo had big hopes for this CyanogenMod based handset

When we first heard that there was a handset being shipped with a version of the CyanogenMod mobile OS, here at GoMo Towers we got quite excited. That’s because we like the software and until now, ordinary consumers had to go through the complicated process of ‘rooting’ the handset to get it. However, OnePlus (which is part of the Chinese group – Oppo) has done a deal to ship its much-hyped ‘One’ handset with CyanogenMod version 11. [Not a first because the Oppo N1 shipped with CyanogenMod]. Anyway, the one thing we knew about CyanogenMod is that it doesn’t come as standard with all of Google’s apps. Sadly, the One does so we think OnePlus has missed a big trick. Continue reading

xds_2014 XDS External Development Summit 2014

[ September 10, 2014 10:00 am to September 12, 2014 8:00 pm. ] Organisers: XDI
Venue: Vancouver Convention Centre
Location: Vancouver, Canada
Web: www.xdsummit.com
Hashtag: #xdsummit!

Register: here

XDS (eXternal Development Summit) is the external is the first professionals-only event for the video gaming industry. It’s primary focus is on external development for art, animation and software engineering. Continue reading

Brits update world leading fantasy footie app

GoMo meets team in London’s high tech Thirsty Bear pub

One of the main reasons why GoMo News trekked up to London’s Waterloo area was the fact that we were meeting in London’s high tech Thirsty Bear pub. Where you can order your drinks on an iPad. But we also wanted an insight into the thinking of a currently successful mobile game developer. And as such managed a cozy chat with Des O’Connor, a producer with Square Enix which has just released Champ Man 15. This is a world leading fantasy footie app and apparently ’15′ will appear first in the Apple iTunes App Store. Why this developer is releasing the iOS version first (rather than the Android version) totally eluded us. Continue reading

- kirstein Motorola Solutions hoping to shake up mobile app development

Introduces RhoMobile Suite with loads of features but @ competitive price

Transparency of pricing isn’t exactly forthcoming in the app development industry. This is something which the RhoMobile Suite v5.0 just released by Motorola Solutionsis hopefully addressing. Unconfirmed reports say that the likes of Appcelerator and Big Blue’s [IBM's] Worklight are considerably more expensive. Those suppliers who are closer in price such as Xamarin and PhoneGap don’t offer the range of features RhoMobile does, according to our mole. Such features including development capabilities like synchronisation, push, and app management. Continue reading

Stefano_Sassu Guest Post: 5 common problems every app developer faces

by Stefano Sassu, a vp with Ask Partner Network

App development has grown exponentially in the past few years, with new apps hitting the market every day. Such saturation means that developers are facing new and harder challenges throughout the development process. Here are my five common problems that app developers face and how to remedy them. Continue reading

Vijay_Gaur Guest Post: What’s in iOS 8 that is good for developers

by Vijay Gaur, a marketing expert with Moability

Apple’s iOS 8 was unveiled on June 2nd [2014] by Apple at the 2014 Worldwide Developers Conference (WWDC) where its first beta version was shared with developers. Less than three weeks after its public appearance, the company has since released a new iOS 8 beta version 2. Apple iPhone owners from across the globe are keeping their fingers crossed in anticipation of the official release. Meanwhile software developers and testers are enjoying a free-spirited run toying with the eagerly-awaited new version of the iOS. So what’s in the iOS that is great for developers? I’ll take a look below. Continue reading

the passport keyboard Promised Passport from BlackBerry could stem customer loss

Making it easier to put Android apps on BB10 too

There have been some pretty comprehensive leaks about BlackBerry’s next BB10 based device – the Passport. Michael Clewley, director of software product management at BlackBerry says it will deliver “a step change in productivity”. He was writing in an official BlackBerry log which has been removed. So, thanks to mobilesyrup, you can read his blog here. Why does it increase productivity? Because this promised BB10 smartphone has a touch-enabled keyboard. Simultaneously BlackBerry has been making it easier for Android developers to port their apps to BB10 devices (including Passport). This might stem the diminishing loyalty of BlackBerry consumers in 2014 recently discovered by British comparison site Cashforphonescomparison. Continue reading

3_in_touch_mavenir Three UK using Mavenir to offer VoWifi

And Mavenir is using HockApp to develop its client app

GoMo News is extremely grateful to reader, Jimmy Howitt, for providing us with the URL to download a beta copy of Three UK[3UK]‘s Three in Touch app. As we revealed in our previous story ‘Three in Touch beta gets 3UK users out of a black hole‘ this app is intended to enable existing 3UK subscribers to make calls and send text messages when out of cellular coverage. The Three in Touch app instead enables certain handsets to utilise Wi-fi instead. Thanks to Jimmy any 3UK customers who are GoMo News readers can now download the test app by going here. Continue reading

amazing new developers tools - federighi Apple unveils iOS 8 – the biggest release since the launch of the App Store

Introduces iCloud photo library, new Messages features & new health app

Press Release

June 2nd 2014. Apple has unveiled iOS 8, the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create amazing new apps. iOS 8 delivers a simpler, faster and more intuitive user experience, including iCloud Photo Library, allowing you to enjoy your photos and videos more easily across your devices; new Messages features to easily share voice, video or photos with just a swipe; and an entirely new Health app that gives you a clear overview of your health and fitness data all in one place. iOS 8 also includes predictive typing for Apple’s QuickType keyboard; Family Sharing, the easiest way to share purchases, photos and calendars within the same household; and iCloud Drive, so you can store files and access them from anywhere. Continue reading