Category Archives:
mobile developers

microsoft band Microsoft could have advantage in wearables

Its smartwatch works with 3 mobile OS

How the world has changed. One time developers could produce their software for just one OS – Microsoft’s Windows. And happily ignore Apple. Now the tables have turned. Everyone’s talking about the Watch – which only works with one OS – Apple’s iOS. So app developers could logically tailor their wares to just the one mobile OS. However, here at GoMo Towers, we think we’ve spotted that Microsoft has some advantages which most observers seem to have overlooked. Its  wearable offering – the Band, works not only with Windows Phone but also with iOS and Android. Plus whilst the Band is geared heavily at fitness – it is still usable as a smartphone. Check out the Band specs here. Continue reading

Apps_word_NA_15 Apps World North America 2015

[ May 12, 2015 10:00 am to May 13, 2015 7:00 pm. ] Organisers:  Sixdegrees
Venue:  Moscone Centre West
Location:  San Francisco, USA
Web: www.apps-world.net/northamerica

Register: Register for your free developer pass here – here
Register: for your paid workshop pass with the GOMONEWS special discount code I89GS/GoMoNews20 for a 20% discounthere

Apps World – the developer conference and exhibition for mobile, TV & enterprise apps is returning to the tech capital of North America (San Francisco) in 2015 for two days. The event will include no less than six free to attend developer workshop tracks plus a free exhibition with over 350 exhibitors. Continue reading

developer positions open - helioui Game Connection America claims best year yet

Over 2,700 attendees, nearly 11,983 meetings plus 247 exhibitors

If you weren’t in San Francisco, USA for the first week of March [2015) then you missed Game Connection '15. The organisers claim that the conference had a record-breaking turnout of more than 2,700 attendees and visitors. They participated in no fewer than 11,983 meetings with 247 exhibitors. Plus there was an increase of attendees by 60 per cent from the previous year [2014]. But don’t worry because there’s still plenty of time to get ready for Apps World North America 2015 which also just so happens to be taking place in San Francisco between May 12th-13th. Continue reading

You’re too late to buy a Google Glass

Google’s AR flagship device too expensive

The news has sneaked out that Google has decided to kill off its flagship AR [Augmented Reality] device (which are spectacles)  in the shape of Glass. GoMo News attempted to purchase what will inevitably become a collector’s item – much like Sir Clive Sinclair’s C5, before the deadline but we were obviously too late. You’re still invited to join the Google Glass Explorer programme here but there was no attempt to extract our credit card details. The Google spin doctors are attempting to paint this defeat in a positive light but it does help to  explain why Apple’s iWatch has yet to appear. The ‘wearables’ market is proving a very difficult nut to crack. Continue reading

WN_awards Voting for WN Mobile Games Awards starts today

To Russia with love

Here’s your chance to influence the outcome of the Winter Nights [WN] Mobile Games Awards 2015. There will be two rounds of online voting and the first starts today [January 15th 2015] and ends on January 22nd [2015]. The second round starts on January 21st and ends on January 29th [2015]. The nominations are for Advertising platform / Traffic Provider; Analytics platform; sound in games; localisation service and platform partner relations. Now if you want to know who the nominees are, all you have to do is visit the web-site here. Perhaps the best bit is that the winnders will be announced at the WN conference which just so happens to take place in St Petersburg, Russia. Continue reading

apadmi_award Apadmi scoops prestigious award @ Appsters 2014

Manchester-based company fight off fierce competition

One of the most highly sought-after awards in the app world has been won by Apadmi, the UK’s leading mobile app developer. Manchester, UK-based Apadmi won the ‘App Developer 2014′ category at The Appsters 2014, which was held at the O2 in London, England on November 12th [2014]. The company fought off fierce competition to collect the award from a seven-strong shortlist. The App Developer 2014 category recognises developers that have demonstrated some or all of the following qualities: – triumph over adversity; outstanding work in the world of app development; problem-solving; fire-fighting; innovation; success; and flying the flag for developers everywhere. Continue reading

World’s first cab app to launch loyalty programme

Kabbee users get miles ahead, with its new loyalty programme

Press release

Kabbee, London [ UK]‘s leading licensed minicab comparison and booking app, is taking the lead in the industry, as the first cab app to launch a loyalty programme, called Kabbee Treats. Launched on Novemeber 12th, Kabbee Treats will includes rewards from some of London’s best-loved brands such as LateRooms.com, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina. These popular brands will complement Kabbee’s own rewards, which includes a full refund for late cabs as part of its 5 Minute Punctuality Promise, an upgrade to a premium car and free credit to say thank you to loyal users. Continue reading

effectively engage users - peiró PUSH Technologies to help integrate push into apps

Support for Gingerbread to Lollipop + Apple’s Swift

It appears that in advance of a European roll-out of multi-channel mobile marketing & customer messaging platform PUSH technologies has launched its latest-version of it PUSH SDK for iOS and Android developers. Alerts, reminders and campaigns via push notification, SMS, instant message & email can all be sent out using the company’s technology. The SDK enables Android & iOS app developers provide multi-channel delivery of real-time notifications. The SDK really does support a wide cross section of iOS and Android mobile OS releases. It has support for support for Android 2.3 (Gingerbread) – 5.0 (lollipop) and for iOS developers not only does it support iOS 8 but the Swift language, too. Continue reading

Gerard_Peiro2 PUSH Technologies unveils New SDK for iOS & Android

In advance of European roll-out of multi-channel mobile marketing & customer messaging platform

Android & iOS Mobile apps integrating PUSH SDK tap into multi-channel delivery of real-time notifications,

Alerts, reminders & campaigns via push notification, SMS, instant message & email

Press release

November 11th 2014. PUSH technologies has announced the availability of its latest-version PUSH SDK for iOS and Android, anticipating the upcoming rollout of its PUSH multi-channel mobile marketing and customer messaging platform in major European markets. Unveiled at the 5th Annual BDigital Apps conference in Barcelona, the new PUSH SDK lets developers of mobile apps running on thousands of Apple and Android smartphone and tablet devices tap into the power of PUSH’s multi-channel marketing and messaging platform, enabling brands, retailers and businesses of all sizes to increase customer engagement with their mobile apps, build brand loyalty and achieve greater levels of customer satisfaction. Continue reading

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

appsworld-eu-14 Apps World Europe 2014

[ November 12, 2014 8:00 am to November 13, 2014 6:00 pm. ] Organisers: Sixdegrees
Venue: ExCel
Location: London, UK
Web: www.apps-world.net/europe/

Register: For a free pass here (bit.ly/apps-world).
Other Expo and workshop passes available here.

Now in its fifth year, the Apps World event series has grown to be one of the leading global multi-platform events in the mobile industry with annual events held in both San Francisco and London. Continue reading

mgf_seattle MGF Seattle 2014

[ October 21, 2014 9:00 am to October 23, 2014 6:00 pm. ] Mobile Games Forum Seattle 2014
Organisers: Osney Media
Venue: Bell Harbor International Conference Centre
Location: Seattle, USA
Web: www.mgfseattle.com
Hashtag: #MGF2014

Register here

The first Seattle event will showcase insights and innovation from leading studios, publishers, ad networks, marketing and distribution experts. It will also highlight user acquisition and discovery agencies, user experience, player engagement, analytics firms, hardware and software manufacturers. Co-hosted with the Nexgen Developers’ Day. Continue reading

admin's photo is in the post Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible. Continue reading

Firefox barking up right tree with Intex Cloud FX

Should prove ideal upgrade for Indian featurephone users says Upstream

Mozilla and Intex have just launched the first Firefox OS phone in India. It’s called the Intex Cloud FX and costing just 1,999 Rs (£19.90). The device is aimed at emerging markets consumers who are looking to upgrade from a featurephone to their first smartphone. The Cloud F”s low price should prove very attractive to this target audience. Upstream recently undertook research into consumer attitudes in emerging markets earlier in 2014 with Ovum that shows Mozilla is barking up the right tree. Continue reading