Category Archives: mobile developers
Guest Post: What responsive web design doesn’t fix
Improving mobile web access Part III
by Geoff Dennis – director with Insight Manufacturing & blogger on Swuse.com
In my previous article ‘Guest Post: Improving mobile web access – Responsive Web Design‘ I described how, using Responsive Web Design (RWD), a single web site solution can be developed for a multitude of formats. It automatically re-sizes its layout and content according to device-specific parameters such as screen width. The approach has many benefits which are outlined below. Continue reading
Jumio’s payment technology used by mobile startups
Rating: Built into forthcoming Drinksquare app
Payment technology is becoming increasingly important as developers struggle to monetise their mobile apps. Which is probably the reason why specialist mobile payments and ID verification company, Jumio, has been able to announce that some 20 new European and US based companies have signed up with it in this quarter (Q4 2012). It’s not just mobile web sites that can utilise Jumio’s technology, mobile apps can do so too. Continue reading
tyntec predicts markets for A2P SMS is set to explode
Rating: Developers using text to promote their apps
Mobile interaction service provider, tyntec, is predicting that the market for Application to Person (A2P) messaging is on the verge of exploding. In particular it says that the internet industry – and Silicon Valley internet giants in particular, extending email and social networking services with SMS especially into emerging markets. tyntec says that app developers and marketers are driving demand for A2P messaging, as they are increasingly looking at push messaging and SMS to drive downloads, engagement and to reactivate customers. Continue reading
madvertise finds developers charge iPad owners more for apps
Rating: Something to do with them being generally young & wealthy
Major insights into European mobile app market are being offered in the the latest madreport from madvertise – one of the largest mobile audience targeting platforms in Europe. Key findings include the fact that there are more than three times the amount of iPhone apps available to download compared to the iPad. That’s despite the fact that over 100 million iPads have been sold to date, with iPhone sales coming in only a fraction higher at 108 million. However, despite less units being sold, the iPad actually has a higher percentage of paid apps. So it’s expensive to own an iPad – that’s official. Continue reading
Guest Post: Seven things to include in your mobile website design
by Kole McRae, marketer with web design house - 9th sphere
When designing a mobile website, it is important to understand just who the end user will be. This will essentially help you design around your customer, creating an experience that is easier for them. You want your mobile website to be quick and easy to access and navigate as well. If this is a first attempt at mobile website design it is easiest to modify your existing internet site by making it compatible for mobile devices. Of course, this will mean changing the layout, design, and construction. However with some practice and continued improvement, you will master the art of mobile website design. Below are seven things to in include in your mobile website design. Continue reading
Last chance to win a free NFC developer day pass
Rating: Excellent excuse for visiting San Francisco, too
This is very definitely a case of get your skates on for any North American app developers (or those who just would like to visit San Francisco to learn all about Near Field Communication (NFC).
The organisers (WIMA) are offering ten free workshop passes in a free draw but you have to fill out a short form online here by today [Tuesday November 13th 2012]. If you don’t feel lucky then there’s a way of getting the day passes cheaper. GoMobile News is not sure if everyone has received this but if you use the discount code WIMAUS12, you should get a 20 per cent discount off the normal ticket cost. Continue reading
Fiksu offers webinar on how to market apps over Xmas
Rating: Co-presenter is from analytic firm – Localytics
Here’s an interesting one for those mobile app developers who are thinking about cashing in on probably the most lucrative time of year for app purchasing – the run up to the Xmas [Holiday] season. Fiksu which has a mobile application marketing platform (see previous article here), has decided to put together a pertinent webinar entitled, ‘How to Market Your App During the Holiday Season’. It is being led by Jim Thomas, a senior product marketing manager, with Fiksu but crucially he’ll be joined by Dan Ruby, director of online marketing for Localytics which provides app analytics and marketing software that gives them some unique insights into how users truly interact with apps. Continue reading
Webinar: How to market your app during the holiday season
[ November 15, 2012; 5:00 pm to 6:00 pm. ]
Lessons and best practices for 2012 into 2013
Time: 12 pm EDT / 9 am PST / 5 pm BST
Organiser: Fiksu http://www.fiksu.com/
Presenters: – Jim Thomas, senior product marketing manager, with Fiksu and Dan Ruby, director of online marketing for Localytics http://www.localytics.com
The webinar will take a look into the 2012 Xmas season and participants will learn how to effectively market an app during this busy time. Continue reading
Guest Post: 10 ways to make your app a success before it’s released
by Sean Casto, CEO & founder of PreApps
With more than 1.2 million apps available to consumers currently and hundreds added daily, it’s easy to get lost in the shuffle. A mobile marketing strategy can make all the difference between your app soaring to the top of its category or lingering for months at the bottom. So how can developers, with limited resources compete with the top apps for success? Here, Sean Casto, founder of PreApps, provides these ten affordable but effective ways you can position yourself to compete with the Angry Birds of the app world. Continue reading
Guest Post: Top 10 design tricks to save your app from failing
by Sean Casto, CEO & founder of PreApps
App developers spend serious amounts of time and effort marketing an app to get it to sell. But if the app design doesn’t flow well, word of mouth may kill it before it even gets started. There are tons of ways developers can get it wrong, but here are my Top 10 design tricks that will save your app from failing. Continue reading
Raspberry Pi to run version of Android
Rating: 2nd generation board has mobile potential
Ever since we first heard about the Raspberry Pi project, here at GoMobile News we thought that the one thing missing is a mobile element. Well now with the launch of a new 512MB board version of the ‘Model B’ device, that is rapidly becoming a possibility. For those who haven’t heard of the Pi, it is a revolutionary, credit-card sized computer aimed at encouraging people to understand what truly goes on ‘under the hood’ of a computing device. With double the RAM, the Raspberry Pi should be able to run a future version of an Android 4.0 operating system. Continue reading
Ex Nokia workers to unveil first fruits of new mobile OS
Picking up where Finnish phone giant left off
A new mobile phone using discarded Nokia software is to be unveiled next month by a group of ex-employees capitalising on patent violation fears elsewhere. With the feud over design and intellectual property rights between Apple and Samsung showing no signs of abating, and growing concern it could spill over into Android phones, the former Nokia executives and engineers believe the time has never been better for an alternative operating system. Their Finnish start-up business, Jolla, has already raised $258 million with the help of unnamed partners said to include a telecom operator, chip manufacturer as well as device and component firms. Continue reading
Last chance to get a free pass to Apps World London
Rating: The place to be for mobile apps developers
Over 6,000 developers, telecom professionals, mobile marketers and advertising agencies are set to descend on the Apps World Europe event in London [UK] next month [October 2012]. The exhibition will take place in the Earls Court 2 exhibition centre between October 2nd and 3rd [2012]. The event claims to be Europe’s leading multi-platform app event. More details here. The organisers have informed GoMobile News, however, that today [September 26th 2012] is the last chance to register for free. Continue reading
Jumio claims Netswipe SDK ups mobile developer revenues by 20%
Rating: $5 million in free scans for qualifying developers
An enhanced version of the Netswipe mobile Software Development Kit (SDK) – now with Boost 20/20, has just been released by online payment specialist, Jumio. Adding this payment functionality to an app’s checkout process can drive a revenue boost of at least 20 per cent, the company claims. All while taking only about 20 minutes to implement. The good news is that Jumio has allocated $5 million in free scans for qualifying developer plus integration of the SDK is free. The app enables merchants to scan a credit card in five seconds rather than attempting key entry on their mobile devices which normally takes an average of 50 seconds. This significantly reduces customer drop-off at this critical point in the purchase process, Jumio says. Continue reading
HTC investors flee to the hills
Taiwanese maker’s cap drops by more than half this year
Following in the footsteps of RIM and Nokia, Taiwan’s HTC is the latest phone maker to hit the decks with its shares sinking to a new low and knocking around $1 billion off its market value. Failure to fend off Samsung and Apple is, again, the reason. Whereas just two years ago HTC was riding the crest of the wave as the first to make handsets powered by Google’s Android OS, it is now witnessesing a reversal of fortunes with its second-quarter revenues down by over a quarter and indications of more trouble ahead, including an expected halving of its revenues in the current quarter. Continue reading
