Category Archives: mobile developers
Target more platforms and engage more users, all from a single code base
July 26th 2012. Marmalade, provider of the world’s most powerful cross-platform SDK for native mobile apps, and Urban Airship, the leading provider of high-performance push messaging, have at Casual Connect announced a partnership combining their best-in-class products to help create apps that drive greater engagement, retention and monetisation. By making the Urban Airship APIs available as Marmalade extensions, Urban Airship and Marmalade are enabling all mobile app and game developers to use Urban Airship’s services such as push notifications, rich mobile messaging and engagement analytics, all within a cross-platform SDK that delivers native mobile apps from a single code base. Continue reading
Rating: GoMo makes a guest appearance on Guardian site
Here’s an interesting piece of branding. The WOMAD (World Of Music And Dance) festival held over the last weekend [27th – 29th July 2012] had as its media partner, the UK national newspapers – the Guardian and the Observer [Sunday only]. Now the editors say they “are committed to an ‘Open’ form of journalism. So they invited readers to join in by contributing to its web site with their music reviews and festival observations. But it just so happens that the Guardian festivals are sponsored by BlackBerry. Notice how RIM at least acknowledges that the public only recognises its brand. Anyway, as a consequence RIM provided the full kit to enable bloggers to write directly from the event. Continue reading
Rating: Thinly veiled excuse for running a cartoon
It’s the official start of the Olympic Games 2012 in London today [July 27th 2012]. We couldn’t resist this Olympic themed story which is a comic cartoon from the guys at Cast. This software specialist offers a mobile app assessment tool for testing the code in Android apps and it is built into the standard CAST Highlight tool. More information here and here.
Enjoy! Continue reading
Rating: Run you app through CAST’s analysis to win
CAST, the software analysis specialist and Dr. Dobb’s have announced the BreakOut Award to search for the world’s best undiscovered new app, offering a $10,000 cash prize to the winner. This competition aims to support innovation and uncover the next rising star of the app world. The best news is that the BreakOut Award is open to a wide spectrum of developers, from individuals to corporate development teams. Continue reading
Rating: Unites stats for multiple leading app stores
It’s surprising how little information the big players in the app store market provide to developers. The only analytic provided by Apple’s iTunes App Store and Google Play (formerly Android Market) is download count. That’s all you get! Hence HTML5 specialist, appMobi www.appMobi.com, created storeView for its own internal use. Finding it to be an invaluable tool, the company is giving it away to anyone who’s using HTML5 to create apps. This particularly applies to those using the open source PhoneGap offering. Continue reading
Rating: Also releases Android version of Google Analytics
Looking through the Google Analyticsmonthly product update for June , GoMobile News spotted a number of facilities which we’ve somehow missed previously. In particular, Google now offers mobile app analytics which provides end-to-end measurement of the entire customer journey within a mobile application. Plus the company finally released its Android version of its Google Analytics app. Funnily enough there’s no mention of an iOs version [tee-hee). The Android app enables access the same accounts and profiles users will see when they open Analytics from a desktop browser. However, the reports are optimized for a mobile phone. More info here. Mobile app developers could well be interested in the latest browser size analysis which enables users to find out what visitors actually see. Continue reading
Rating: Google, Facebook, Microsoft all potential buyers
The British Sunday Times newspaper has published rumours that Research in Motion (RIM) may well be considering splitting itself into two separate parts. It’s a highly believable plan considering another former leading handset vendor, Motorola, did actually divide itself into two divisions. In this case, according to the newspaper, RIM would hive of the handset manufacturing part from its secure network operations service. The Sunday Times didn’t name its sources but there’s a very strong hint that such a plan could have been dreamed up by JP Morgan and Capital Markets, the two investment banks called in by new RIM CEO, Thorsten Heins. Possible buyers mentioned include Facebook, Google and even Microsoft. Continue reading
Rating: Any processor you like as long as its, um, black?
Following Microsoft’s announcement of the latest version of its mobile OS, Windows Phone 8, Qualcomm has confirmed that its Snapdragon processor will power 100 per cent of Windows Phone devices as part of the company’s long standing collaboration with Microsoft. Announced at Microsoft’s Windows Phone Developer Summit, Windows Phone 8 will be powered by Qualcomm’s Snapdragon S4 Plus mobile processor. Continue reading
Rating: Prizes for winners include CTO and VC/IPO boot camps
The Tech Trailblazers Awards have been officially launched to champion innovative tech start-ups worldwide. Designed explicitly for enterprise tech start-ups that are less than five years old and at C-level funding or below, the awards proactively help start-ups grow their businesses with exclusive coaching, mentoring and development services worth tens of thousands of dollars. The awards are focused on the key enterprise IT sectors of mobile, cloud, infosecurity, networking, storage and virtualisation. The Awards open for entries July 18th . Continue reading
Rating: Ernest institution wakes up to power of the mobile app
The BCS ( formerly the British Computer Society), which is the Chartered Institute for IT, has begun its search for the most Innovative Mobile App of 2012 as it launches this year’s UK IT Industry Awards, in conjunction with Incisive’s Computing magazine. You’d better huryy, however, because the closing date for entries is 5pm on Friday July 6th . Judges are looking for mobile apps that run on mobile phones or other devices with built-in 3G or 4G capability. These apps should show an innovative use of the technology in the phones, and possibly of on-line services. They should be publically available – they can be either free or paid-for. Continue reading
Rating: Watch this space
We thought that Vungle came out of stealth mode today [June 12th 2012]. Actually, it didn’t happen. We’ll let you know when it really happens.
UPDATE: It was today [June 19th 2012].
Rating: Developers get second bite of the cherry
Unfortunate for Fiksu but not so for Apple mobile app developers, the company had some technical difficulties with a webinar which it had to cancel at the last minute. Entitled ‘Marketing Attribution – Beyond the UDID’, we originally publicised it here but it has now been rescheduled for Friday, June 15th 2012 at 11 am EDT / 8 am PST / 4 pm BST. GoMobile News reckons it would be well worth tuning into. Below is what we said about the webinar originally here. Continue reading
Rating: You’d better hurry up and register for it
Apple’s recent decision to migrate developers away from UDID (Unique Device Identifier) has been covered in depth by GoMobile News here and here. The alternatives were outlined by us here. Now Fiksu is running a webinar entitled ‘Marketing Attribution – Beyond the UDID’ to provide developers with an informed view on the current state of the iOS app ecosystem. This webinar will give developers an overview of technology alternatives to UDID; their pros and cons; and, naturally, an outline of Fiksu’s approach to the problems. Continue reading
Rating: By contrast, Apple’s iPad still extremely popular
Although Google’s Android mobile OS was supposed to rule the world by now, support for developing apps for Android is actually waning. That’s according to Appcelerator, which provides a platform for developing for Android, iOS and HTML5. The company has regularly surveyed the 300,000 developers currently in its network. The data shows that over the past three Quarters, interest in developing mobile applications to run on Android platforms (both tablet and smartphone ) has fallen off more than 10 per cent. Continue reading
Rating: Incorporates alternatives to Apple’s phased out UDID
Adfonic has announced the availability of version 2.0 for iOS and Android of the Adfonic SDK. The company claims that its SDK Version 2.0 increases revenue opportunities for mobile app developers. Paul Childs, CMO with Adfonic, commented, “Rich media is changing the game for advertisers and creating huge demand and the opportunity is now here for developers to see a significant uplift in earnings as a result.” By integrating the new SDK, developers can access a wide range of advanced mobile advertising campaigns including video and rich media, which can deliver significantly higher eCPMs for developers. Continue reading