Category Archives:
mobile location

Snow+Rock, Runners Need & Cycle Surgery join Udozi

In time for the Spring shopping season

Stores will list all of their stock on Udozi so people can quickly and easily find lifestyle and outdoor gear in shops near them, available to buy today

Press release

April 23rd 2014. Udozi has announced that Snow+Rock, Cycle Surgery and Runners Need are the latest high street retailers to come on board the local shopping platform’s ever growing database of reputable retailers. Hot off the heels of brands like Maplin and Evans Cycles, the latest additions to the Udozi portfolio have arrived in time to coincide with the official start of British Summer Time, helping outdoor fans find the perfect gear with which to enjoy the longer, lighter evenings. Continue reading

Kabbee_lovelanes Minicab app appeals to London’s lovelorn

Get a free ride to where the singletons live

In order to boost its image as the location based app for booking a minicab in London [UK], Kabbee is attempting to play cupid. It’s done a bit of research and found six hot spots. These are where the highest concentrations of the UK capital’s single people live. Now in order to entice these lonely hearts to book cabs, the service is offering one free cab ride – worth £10, between one hotspot and another. Sadly, the company doesn’t make it very clear here exactly how these three ‘Love Lanes’ work but it certainly did the trick on the curiousity front. We immediately downloaded the app to our BlackBerry Q5. It also works on Android and iOS, too. Continue reading

innovation has always been key - geissendoerfer OTM partners with YOOSE to provide brands in Russia the latest in hyper-local mobile technology

Press release

February 24th 2014. YOOSE, the global hyper-local mobile ad network, has established a partnership agreement with OTM, a digital sales house in Russia, to bring YOOSE’s core services to major brand advertisers in Russia. Marketers will now have the opportunity to leverage YOOSE’s expertise in running hyper-local mobile display ad campaigns right from campaign planning, creative and message consultation to execution and post-campaign location insights. Continue reading

lbs driving new opportunities for mnos - lo Ruckus introduces SPoT Wi-fi based indoor LBS

Utilises patented algorithm gained from YFind acquisition

Though today’s cellular technologies support outdoor location based services [LBS], they don’t always work well or sometimes even at all indoors. That’s due to the inability of cellular signals to extend far into buildings. Ruckus Wireless reckons it has one answer – using its Smart Wi-fi instead. Ruckus calls it its Smart Positioning Technology (SPoT) service. Given that the majority of smart mobile devices now support advanced Wi-fi capabilities. This is a viable option. Ruckus has just introduced advanced LBS technology using a patented Indoor Positioning algorithm gained from the company’s recent acquisition of YFind Technologies.The snag? It only works over Ruckus’ own access points. Continue reading

ruckus-spot Ruckus hits the SPoT with the industry’s 1st cloud-sased smart positioning Wi-fi LBS

New Ruckus SPoT service delivers footfall client analytics and real time location tracking to help increase customer profitability while transforming the user experience

Press release

February 11 th 2014 Ruckus Wireless, (NYSE: RKUS) has unveiled the Ruckus Smart Positioning Technology (SPoT) service, the industry’s first cloud-based Smart positioning location-based service (LBS) that gives carriers/service providers and enterprises the ability to deliver a wide-range of value added services over Ruckus Smart Wi-fi networks to help increase their profitability while enhancing their users’ online experience. Continue reading

Nathan_warner_mapp Mazda launches UK’s First location based dealership finder

Campaign devised by Mapp Media and Mindshare UK to promote latest Mazda
models

Press release

November 18th 2013. A new series of geo-targeted mobile ads, promoting Mazda’s latest range of cars (New Mazda 6 and CX-5), will be running on a popular community based navigation app. The first in the UK to use this type of location based advertising so that they are delivered only when the user is in the vicinity of a car dealership. The deal, devised by Mapp Media and Mindshare UK, the media buying agency for Mazda, is a first for this kind of mobile, geo-targeted ad in the UK. The sophistication of mobile advertising means that Mazda can now target drivers using mobiles to direct them straight to their dealerships, and in some cases, away from the competition. Continue reading

only found us when we turned on wi-fi Restaurant discovery app fails to impress GoMo

Maybe it’s because we are Londoners that …

Here at GoMo Towers we were invited to test out a new app called Ruffl from the company of the same name although a mob called Anqa seemed to have developed the actual Android app. Basically it is a restaurant discovery app for Londoners. Ruffl claims the app offers diners to access real-time availability plus the ability to special offers from local restaurants. A very powerful combination. Except we were far from impressed. Here’s a clue. The company named 11 famous London restaurants as participating but we’d only heard of one of them – Royal Horse Guards. And it’s location capability was poor. Continue reading

Marco_Veremis Guest Post: Exposing global attitudes to mobile marketing

by Marco Veremis, CEO with Upstream

As smartphone usage continues to grow at an exponential rate, reaching global consumers via their devices is becoming increasingly important for major brands and businesses. While this is somewhat commonplace in the West & North America, sights are now set on the emerging markets, where the number of mobile connexions is expected to make a significant leap over the next few years. In fact, by 2017 Ovum expects China, India, and Indonesia, to have 3 billion mobile connexions between them. here i’m going to discuss why I think that mobile is such an integral marketing channel in developing regions. Continue reading

PlaceAd Placecast claims 1st location-based mobile ad platform

Helping retailers successfully target in the run up to Xmas

The big problem in the mobile marketing space – as most readers will know – is that there’s still a lot of fragmentation. Hence Placecast has released PlaceAd which it claims is the the easiest way (using real-time bidding  - RTB) to buy local mobile ads across a variety of partners.This product is designed to help retailers and brands drive efficiency with their massive Xmas marketing efforts. Placecast argues this is the first ad platform that combines three features: – a huge ad inventory; highly accurate execution of local mobile campaigns; and the latest in analytics including heatmaps. Continue reading

Harris_Increased Interest US consumers express strong interest in local offers

So research carried out on behalf of Placecast reveals

Some very interesting stats have been released today in the ‘The Alert Shopper IV’ report from Placecast. It’s based on a poll conducted online within the USA by Harris Interactive. It shows that people are more interested now than ever before in getting messages and deals from brands on their mobile phones – provided they give permission, of course. Continue reading

Harris Why People Want Loca North Americans hungry for mobile offers, Harris Poll shows

Press release

August 15th 2013. A new Placecast poll conducted online within the USA by Harris Interactive shows that mobile phone owners are more interested now than in previous years in receiving offers from brands on their mobile phones, provided they have given explicit permission to the company. Conducted in May [2013] among over 2,000 US adults, the poll revealed a 19 point increase in interest in receiving local mobile alerts from 2009 to 2013. This research comes from the latest survey (Wave IV) in Placecast’s ‘Alert Shopper’ series, one of the longest running research series looking at consumer behaviour and mobile marketing. Continue reading

Yann_Chevalier Operators’ silver bullet against OTT players

by Yann Chevalier, CEO with Intersec

A new trend is beginning to emerge where mobile operators, instead of being staunch adversaries fighting for market share, are presenting a united front against the increasing popularity of Over The Top (OTT) players. As a result there has been a fundamental shift by operators to turn to each other to combat the considerable might of OTTs, as well as to fend off competition from broadcasters and Internet Service Providers (ISPs) who are all gunning for the mobile user. OTT players such as Google are continuously expanding their ecosystem, bringing together different verticals such as financial institutions, content providers, and advertisers, and seizing on the Communications Service Providers’ (CSPs) opportunity of providing contextual services to millions of mobile customers. Continue reading

David_Petersen Guest Post: What location data really tells marketers

by David Petersen, CEO, Sense Networks

When it comes to driving ROI through mobile advertising, location doesn’t matter – at least not in the way you think it does. It’s true that mobile advertising campaigns that are location-aware, such as geo-fencing, can drive ROI. However, the more effective use of mobile location technology considers historical location data, and the consumer behaviour it reveals. Smart marketers are implementing ‘location for lifestyle’ targeting strategies as opposed to zeroing in on ‘location right now tactics’. Continue reading

Mobile location-based advertising will be worth € 6.5 billion in 2017

Press release

April 10th 2013: According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from €526 million in 2012 at a compound annual growth rate (CAGR) of 65 per cent to €6.5 billion in 2017. This will then correspond to 32.8 per cent of all mobile advertising and marketing. Continue reading

in-car apps set to grow BMW owners able to share location via iPhone

Rating: In-car apps emerging as new sector

An indication of how a whole new sector could be opening up in the mobile apps market has been provided by Glympse which has just partners with BMW and Mini to provide in-car location sharing. Drivers will simply plug in their iPhone and the custom BMW UI shows up on the in-car dash. They can then select their contact’s email; attendees of an upcoming calendar event; Facebook; or Twitter to share their location from their. Recipients can view the sender’s location on a dynamic map in real-time, either on a desktop or mobile device, and they do not need even have to download the app to be able to watch their friend’s location. Continue reading