Category Archives: mobile location
Guest Post: What location data really tells marketers
by David Petersen, CEO, Sense Networks
When it comes to driving ROI through mobile advertising, location doesn’t matter – at least not in the way you think it does. It’s true that mobile advertising campaigns that are location-aware, such as geo-fencing, can drive ROI. However, the more effective use of mobile location technology considers historical location data, and the consumer behaviour it reveals. Smart marketers are implementing ‘location for lifestyle’ targeting strategies as opposed to zeroing in on ‘location right now tactics’. Continue reading
Mobile location-based advertising will be worth € 6.5 billion in 2017
Press release
April 10th 2013: According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from €526 million in 2012 at a compound annual growth rate (CAGR) of 65 per cent to €6.5 billion in 2017. This will then correspond to 32.8 per cent of all mobile advertising and marketing. Continue reading
BMW owners able to share location via iPhone
Rating: In-car apps emerging as new sector
An indication of how a whole new sector could be opening up in the mobile apps market has been provided by Glympse which has just partners with BMW and Mini to provide in-car location sharing. Drivers will simply plug in their iPhone and the custom BMW UI shows up on the in-car dash. They can then select their contact’s email; attendees of an upcoming calendar event; Facebook; or Twitter to share their location from their. Recipients can view the sender’s location on a dynamic map in real-time, either on a desktop or mobile device, and they do not need even have to download the app to be able to watch their friend’s location. Continue reading
Apple’s WifiSLAM purchase impacts LBS advertising
Rating: Wif-fi best for indoor location
It appears that the major players in the mobile sector have spotted something of a big flaw in the potential for location based advertising. Once you have enticed smartphone owners inside a mall, how do you deliver precision messages to them? After all, it’s extremely unlikely that the GPS receivers inside their phones have direct line of sight with a satellite. For some time now, there have been ‘intelligent’ versions of GPS technology such as A-GPS (Assisted GPS). But the real answer lies with w-i-fi top up which is why Apple has recently acquired the indoor-GPS company WifiSLAM. Continue reading
Guest Post: Why location-based marketing holds the key to helping mobile operators monetise their assets
by Yann Chevalier, CEO with Intersec
One of the first lessons any marketer learns is the importance of the four ‘P’s: – ‘price’, ‘promotion’, ‘place’ and ‘product’. In the world of mobile marketing, ‘place’ arguably transcends the other three as the very thing that defines the mobile medium. Whilst much has been discussed of the potential of location-based advertising there has to date been few well documented examples of successful campaigns and technology has been considered immature. Well the market is now on the verge of exploding. Continue reading
Guest Post: Trends in m-commerce from MWC 2013
by Mark Haviland, md with Rakuten LinkShare UK
Mobile World Congress Barcelona has morphed from a telecoms sector-specific trade show in years past to an industry event that has implications for everything digital. From retail, music and entertainment to gaming and social networking, smartphones and tablets are ubiquitous and many are waiting to hear how the latest apps, handsets and periphery technology will improve their everyday lives. The retail sector in particular has benefited from advancements in the mobile technology, and here are my three trends in the mobile shopping space which should cause a stir in 2013. Continue reading
ex-eBay & StubHub man Shawn Kernes joins BuzzMob
Rating: Helping to develop BuzzMob’s location-based mobile social network for events
As something of a coup, BuzzMob, which was only founded back in 2011 in Irvine, California, USA has hired a new Chief Technology Officer (CTO). The company has managed to entice an industry Shawn Kernes with over 15 years of technology and development experience away from eBay. Kernes served as eBay’s senior director of product development, where he led implementation and support initiatives for the company’s international technology solutions programme. He is, perhaps, best known for his role as the founding CTO at StubHub, an online marketplace for sports, concerts and theatre events tickets that was acquired by eBay in 2007. Continue reading
Why we think mobile isn’t killing traditional retailers
Rating: GoMo interviews Udozi’s Alan Gabbay
With the mobile internet rapidly displacing the fixed/static internet, it was extremely interesting to chat with some-one who is on the ‘Front Line’ of this sea-change – Alan Gabbay from Udozi. Alan’s company started out with just a traditional (HTML) web based presence but soon realised it had to embrace the mobile web. Udozi launched a beta version of its mobile app (iOS only) back in February 2012 and is still working closely with existing users on their feedback. Udozi’s business model is a classic case of a service which can enormously benefit from the mobile web’s USP – location. Udozi’s ‘stock comparison’ site enables users to search around the vicinity for the nearest stockist. Presently, the site is confined to London’s W1 (West One) shopping district but the company obviously has ambitions to expand outside this narrow base. Continue reading
Revolutionary messaging app, ZMS, confuses GoMo
Rating: it’s nothing to do with SMS
When the authors of the ZMS app for Android and iOS , inZair, described the product as, “Set to revolutionise smartphone messaging,” – they managed to confuse us here at GoMobile Towers. We thought the product (because of the name) was revolutionising the text/SMS market. The blurb talked about ZMS users specifying the time and/or the location that recipients receive their text, picture, video or voice messages. Initially, we thought that would enable us to trigger an SMS when we reached a particular venue, for example. Sadly, this ability only applies to those with the app loaded and the app creates a ‘ZMS’ rather than an SMS or MMS. Continue reading
Locations ousts branding in rich media mobile ads, says Celtra
Rating: 45 per cent of such ads now feature video, too
An interesting new development in the rich media mobile ads sector has been discovered by Celtra in its quarterly Mobile Rich Media Monitor report. Apparently, location-based features have now overtaken branding and presentation as the most engaging ad feature. Location now boasts an 18.8 per cent engagement rate. By comparison, the average ad engagement rate was 13.7 per cent in Q3, nearly a one per cent increase over Q2. Adding gaming features (or gamification) can in second place after location with a 13.9 per cent engagement rate Perhaps the most interesting statistic was that was that nearly half (45 per cent) of all the mobile advertising campaigns analysed by Celltra featured video. Continue reading
IRX 2013 call for papers from retail industry shakers & movers
Rating: Mobile is, of course, currently the key area for retailers
Internet Retailing, which organises the Internet Retailing Expo (IRX) 2013, has issued a Call For Papers – offering a platform to retail industry leaders who want to share their innovative solutions that will change strategy for retailers. As we all know here at GoMobile News, mobile is now the key area for retailers. IRX claims to be the UK’s leading B2B exhibition for online and multi-channel retailers and the event is due to take place next year on March 20th-21st 2013 at the NEC in Birmingham, England. However, the deadline for papers is actually 14th December 2012, so you haven’t got much time. Continue reading
Tree saving apps sponsored by Invasive Alien Species
Rating: Apple provides fast turnaround for iOS version
It seems that AshTag – the organisation which is backing Britain’s efforts to track and stop the spread of the Ash tree dieback disease in the UK, can move fast when it comes to smartphone apps. See our previous story ‘A smartphone app may help to save Britain’s Ash trees’ here. The organisation says it has only a short window of opportunity to help identify the spread of the disease before Winter sets in. After that identification of diseases becomes more difficult. Hence the organisation has been grateful for the help it received from Apple. It now has both iOS and Android versions of its smartphone app. Continue reading
A smartphone app may help to save Britain’s Ash trees
Rating: GoMobile speculates on what features it should have
Currently the UK’s population of Ash trees is under attack from a deadly fungus called Chalara fraxinea also known as Ash dieback. Concerned organisations are launching a new web site today [Monday 29th October 2012] to provide information to concerned citizens. However, GoMobile News suggests that the proposed ashtag smartphone app might prove a highly efficient tool to combat the spread of the disease. Especially if it works anything like the way a popular Apple iOS app – leafsnap, does. Continue reading
The smartphone isn’t killing the High Street store says Udozi
Rating: Better apps and mobile only discounts can even help
According to research carried out this month [October 2012] by YouGov for Udozi – the iPhone shopping app supplier, one in six (16 per cent) of UK shoppers have already searched for an item on a mobile device and then bought it in-store. The findings help bolster the fact that smartphones aren’t killing the High Street, they are helping to bolster it. For example, 11 per cent of those polled have used their mobile device to find discounts and offers before going into stores to collect them. Plus 41 per cent of shoppers would rather shop in a department store, or on their local high street, rather than online. Exclusive mobile deals are also significant when it comes to the mobile shopping experience according to 22 per cent of consumers and 30 per cent of smartphone users. Continue reading
John Boyle absolutely slams allegations against Blutential
Rating: Did not use/steal/recreate from anyone
Following a piece which GoMobile News recently carried under the headline ‘Blutential stole my ideas says Blumore’s Devanney’ here. This was a follow-up from ’A BluPod from might help with proximity marketing’ here, in which we published a comment from Keith Devanney claiming the Blupod had been developed by his company – Blumore. This he alleged had been “stolen by John Boyle.” Below Blutential’s John Boyle adamantly denies the allegations made by Keith Devanney. Continue reading
