Category Archives:
Mobile Marketing

Pieter_Streicher Guest Post: Text messaging – it’s so last century

by Pieter Streicher, md with

What’s the hot new messaging app that all the kids are using? Can WhatsApp keep its credibility after its multi-billion dollar acquisition by Facebook? Has Snapchat reached its popularity peak? What’s the buzz on Telegram? If you’re over the age of twenty-five, you can be forgiven for feeling lost and adrift on a sea of instant messaging platforms. With so many competing services to choose from – each with their own functionalities, communities, etiquettes and more – how can businesses choose the right messaging platform for their needs? Continue reading

mobile_analytics Netbiscuits moves to make its key software free to mobile marketers

Covers mobile analytics & device detection

In 2013, research showed that over 1.2 billion people accessed the web from a mobile device, but 70 per cent abandoned a mobile site because of its poor performance. However, responsive design is becoming less effective in mobile web design as the number of devices mushrooms. In response to this, Netbiscuits has decided to make both mobile-analytics and its device-detection software available for free. The aim is to encourage smaller brands to make use of device analytics, and compete on a level playing field with large enterprises. It should providing marketers and developers with the technology to better profile customer engagement. Continue reading

- Neidhoefer Netbiscuits arms marketers with free mobile analytics tools to win in the new age of mobile marketing

Businesses of all sizes handed enterprise grade tools to rebuild lost customer connections
Consumers take control with 70 per cent abandoning a mobile site for poor performance
Understanding consumer behaviour and preferences is key to successful mobile marketing

Press release

April 9th 2014. Netbiscuits, are now encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning mobile analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its mobile analytics and device detection software, providing marketers and developers with the technology to better profile customer engagement and deliver exceptional mobile web experiences for users on every device. Continue reading

vodafone_old_logo Vodafone name 30 years old today

You’re luck it was nearly spelt with a ph not f

UK based MNO [Mobile Network Operator] is celebrating the 30th anniversary of its name today [March 22nd 2014]. And to celebrate the company has revealed the origin of the actual name. Plus the fact that it was was conceived of by one of the company’s original directors and the advertising agency, Saatchi & Saatchi. The agency’s proposal to spell ‘phone’ as ‘fone’ caused the name to be initially rejected by the then CEO, Sir Gerry Whent. However, he relented – reputedly saying “in for a penny, in for a pound – you can have your flipping ‘f’ as well.” Afterwards he came to regard the name as something of a masterstroke. Continue reading

Adreaction UK lags in smartphone domination whilst TV reigns as primary screen

Millward Brown AdReaction 2014 study outlines multiscreen journey & potential for advertising

Press release

March 17th 2014. In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed. They spend more time daily than any other country watching TV – an average of two and a half hours a day or 36 per cent of their screen time – according to the AdReaction 2014 study, conducted by Millward Brown, the global brand, media and communications research agency. It’s the first study in the world to reveal the use, behaviour and receptivity to advertising of multiscreen users in 30 countries globally, including the UK. Continue reading

marketers fine-tune their strategies & spending - alder 2 new indexes for game/app marketers launched

Fiksu aims to help marketers gauge the true mobile costs

In order to help app and game marketers reach their user acquisition goals, Fiksu has created two new indexes. These are designed to help app marketers analyse and benchmark mobile app advertising strategies, with an eye on engagement. The new Fiksu Cost per Install (CPI) index focuses on download costs, measuring the cost per app install directly attributed to advertising. The second new Fiksu index measures the Cost per App Launch. It focuses on engagement and ongoing value, tracking the cost of each repeat app launch over time. Significantly, over Xmas the price difference in reaching Android users rather than iOS users disappeared, Fiksu found. Continue reading

LINE_mark WhatApp’s rival claims benefits from Facebook linkup

LINE added 2m extra users last weekend

Two events appear to have conspired together to boost interest in the LINE IM [Instant Messaging] system which originally sprung up in Japan. The LINE service added two million extra users during the weekend [February 21-22 2014] during WhatApp’s outage. With Facebook very definitely losing its popularity – especially amongst younger users, WhatsApp might definitely feel the fallout from its linkup with the social networking giant. Continue reading

Sean_casto Guest Post: Attracting users with an app demo video

by Sean Casto, CEO of

People tend to rely heavily on visual cues when looking for new and exciting things -especially amongst the latest mobile apps. For app developers who have started a marketing campaign which has successfully driven traffic to their app, the next step is to demonstrate to the user exactly what makes the app great. This is best done with a demo video. A demo video is the first glimpse users will have of an app, and it isn’t something that should be created hastily. It goes above and beyond an app store description and gives users a visual representation of what the app has to offer plus what they should expect from it. An app demo video (which my company can build for you)  gives users the opportunity to experience an app before they decide to buy the app, and it’s a make-or-break component for successful apps. Continue reading

jonathan_raveh Guest Post: Mobile tracking – it’s not only about installs

by Jonathan Raveh, director of publishers with appnext

The mobile world keeps evolving. As the number of downloads grows and market penetration level increase, tracking methods become easier and more accurate. However, the vast majority of these methods are duplicated from the online/desktop world. This can cause advertisers to concentrate on wrong parameters in search of boosting their business in the mobile arena. Continue reading

Elizabeth_Phillips Guest Post: Tools for making life easier for busy mobile marketers

by Elizabeth Phillips, a freelance writer

The great thing about my work as a mobile marketer is that I can do my job anywhere, anytime, with my smartphone. The bad thing about my work as a mobile marketer is that I can do my job anywhere, anytime, with my smartphone. It’s incredible. The pace is nonstop, 24/7. And the tools … there are so many out there. So many great ones! There are a few not-so-great ones, too. However, mobile marketers don’t have time to mess with an app or other tool that isn’t intuitive, comprehensive and dependable. Many are free or low-cost, too. Here are four I consider keepers: – Continue reading

makes sensefor Bluewater but not SMEs - townsend Location based SMS marketing just for Big Boys says Textlocal

That’s if you want to do it properly, of course

Here at GoMo News we were pretty impressed with ‘The Mobile Customer Experience Report’ put out recently by Textlocal. So we leapt at the chance to chat with Rob Townsend, Textlocal’s marketing director, who was down in the Big Smoke [London] the other day. Somehow we got onto the subject of location based SMS marketing and Townsend revealed that the only organisations really making a go of the technology were major players. He claimed it made sense for the likes of massive shopping malls – like the UK’s Bluewater but not really for SMEs. Townsend also had some interesting things to say about combining SMS marketing with mobile apps. Continue reading

Marco_Veremis Guest Post: Exposing global attitudes to mobile marketing

by Marco Veremis, CEO with Upstream

As smartphone usage continues to grow at an exponential rate, reaching global consumers via their devices is becoming increasingly important for major brands and businesses. While this is somewhat commonplace in the West & North America, sights are now set on the emerging markets, where the number of mobile connexions is expected to make a significant leap over the next few years. In fact, by 2017 Ovum expects China, India, and Indonesia, to have 3 billion mobile connexions between them. here i’m going to discuss why I think that mobile is such an integral marketing channel in developing regions. Continue reading

banned-iphone- ad Apple’s draconian guidelines for new iPhone 5s/c leaked

Oops! We shouldn’t have even used the word new – sorry Tim Cook

This is priceless. Somebody has leaked a 12 page or so document to Australia’s Sydney Morning Herald here which spells out Apple’s Draconian guidelines for the new Apple iPhone 5s models. By which we mean the ‘s’ and the ‘c’ of course. Not that calling one model 5s is confusing, of course. What tickled us here most at GoMo News is that Apple has a list of words which they ban distributors from using. The story also illustrates how much Apple dislikes YouTube – apparently because it is owned by Google! Continue reading

Darren_Daws New tool helps brands send out surveys over SMS

Textlocal says opening & response rates from SMS are fantastic

Following recent market research (see here), Textlocal has found that Brits are wide open to two-way communications with brands. One of those turns out to be leading insurance supplier, Admiral. Of course, if you want to improve customer relations and get real feedback, then the content has to be good. Which is why Textlocal has developed its Messenger Surveys tool. Its aim is to optimise mobile surveys and forms to send directly to customers’; employee’s; or members’ mobile phones. Continue reading

NFC_World_congress NFC World Congress 2013

[ September 24, 2013 8:00 am to September 26, 2013 3:00 pm. ] Organisers: Strategies Telecoms & Multimedia
Venue: Acropolis Convention Centre
Location: Nice, France

Registration: here

Now in its third year, NFC World Congress gathers the full value chain of NFC services and beyond the whole ‘mobile proximity services’ community. This all-in-one event combines a high level conference and an international exhibition. Continue reading