Category Archives: Mobile Marketing
Joint project with the Porto University’s School of Engineering (FEUP) highlights key findings regarding mobile service delivery
One of my friends at Airwide Solutions contacted me today and asked why I didn’t cover the news of the company’s sale to Mavenir Systems.
Yikes. I have to say that I was out and about and missed it. But we love Airwide Solutions. They were very regular and strong backers of GoMo News from an [...]
Mobile operators have this dreadful habit of flat-out lying to people about what they can actually do. So I’ve been very interested in the continuing efforts of Australian regulators to whip them into shape – and today sees a major move from the Australian Communications and Media Authority (ACMA), as it releases a report and recommendations to ban the use of misleading terms in operator advertising.
What do music festivals and University have in common (apart from the questionable facial hair, hyper-sexual atmosphere, vast quantities of booze and drugs, and abundance of ironic t-shirts)? Mobile applications, of course! In February this year, we reported that Australian mobile advertiser Motopia had bought its own app developer: 2moro. Now we’re seeing the fruits of that union, as Motopia has signed an exclusive UK distribution agreement with Educate Ltd. for its mobile comms platform Lemon & Lime. Continue reading
There’s a very cool weekly gathering in Nashville, called Musician’s Corner. For a few months during the year, every Saturday there is a free outdoor concert where new talent can play for an audience of music lovers. The Musician’s Corner has now signed up with Mogreet to promote the events over mobile. Continue reading
Rating: It’s mobile marketing, Jim, but not as we know it
The buzzword ‘gamification’ has only sprung up recently. It refers to the practice of grafting gaming techniques onto mobile marketing campaigns. In truth, this practice is nothing new – as Guy Krief, vp for innovation with Upstream, admitted to GoMo News. What is new is that his company has managed to automate the process by creating an intelligent gamification ‘engine’ which works in real time. The result is that a mobile campaign can respond dynamically to fit potential rewards to a user’s profile. Naturally, Upstream claims dramatic improvements in responses from participants for its clients – who are mostly mobile network operators. Continue reading
In April this year, a new advertising service was announced by Ace Marketing & Promotions. In association with EYE, it launched Mobiquity – a location-based mobile advertising network that would specifically target large shopping malls in America. Now it has announced that the Mobiquity network has expanded to a further 50 malls across the States. Continue reading
Every month, massive mobile advertising network Millennial Media releases a snapshot of the mobile industry. This includes a look at OS share, app revenue, most popular devices and much, much more. Amongst the interesting results in this months report is that for the first time, there are no feature phones on the list of the top 20 mobile devices – only smartphones. Continue reading
A little nugget of research got pushed through to me today from German mobile advertiser apprupt. We’ve covered this advertiser quite a few times in the past – its evolution has taken it from being an affiliate application store, to a multi-channel advertiser that shifts applications through Germany’s most popular mobile media sites. Today, it reveals some interesting info about how German mobile Internet usage waxes and wanes during the day. Continue reading