Category Archives: Mobile Marketing
Mobile advertising and marketing top news: messaging, rich media and consumer behavior
Welcome to the round-up of the hottest stories in mobile marketing and advertising, from GoMo News! Today we see Hipcricket making a little history, Mojiva reveals it’s lessons about mobile consumers, Celtra takes brand advertisers in hand, and more! Continue reading
Upstream adds intelligent gamification to its operator portfolio
Rating: It’s mobile marketing, Jim, but not as we know it
The buzzword ‘gamification’ has only sprung up recently. It refers to the practice of grafting gaming techniques onto mobile marketing campaigns. In truth, this practice is nothing new – as Guy Krief, vp for innovation with Upstream, admitted to GoMo News. What is new is that his company has managed to automate the process by creating an intelligent gamification ‘engine’ which works in real time. The result is that a mobile campaign can respond dynamically to fit potential rewards to a user’s profile. Naturally, Upstream claims dramatic improvements in responses from participants for its clients – who are mostly mobile network operators. Continue reading
Mobile shopping and marketing: location-based goes mall-to-mall
In April this year, a new advertising service was announced by Ace Marketing & Promotions. In association with EYE, it launched Mobiquity – a location-based mobile advertising network that would specifically target large shopping malls in America. Now it has announced that the Mobiquity network has expanded to a further 50 malls across the States. Continue reading
US Postal Service mobile barcode idea probably won’t attract consumers
The United States Postal Service (USPS) is launching an interesting service based around mobile barcodes, where it is effectively bribing people into putting them onto their mail by offering discounts.
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Smartphones shove feature phones down a hole in the US
Every month, massive mobile advertising network Millennial Media releases a snapshot of the mobile industry. This includes a look at OS share, app revenue, most popular devices and much, much more. Amongst the interesting results in this months report is that for the first time, there are no feature phones on the list of the top 20 mobile devices – only smartphones. Continue reading
Mobile advertisers should pay attention to the time of day
A little nugget of research got pushed through to me today from German mobile advertiser apprupt. We’ve covered this advertiser quite a few times in the past – its evolution has taken it from being an affiliate application store, to a multi-channel advertiser that shifts applications through Germany’s most popular mobile media sites. Today, it reveals some interesting info about how German mobile Internet usage waxes and wanes during the day. Continue reading
Mobile advertising and marketing top news: Microsoft, Millenial Media and loyalty
Welcome to the GoMo News round-up of the hottest news in mobile marketing and advertising! Millennial Media is reportedly gearing up for an IPO; 3 UK has signed 4th Screen as their exclusive mobile portal ad sales partner; and much more… Continue reading
Mobile advertising: adMobix hooks up with InMobi
One of the growing forces in mobile advertising is the idea of charging per “action”. A Charge-Per-Action network only charges an advertiser when that action (install, download, filling out a form, etc.) is taken by a consumer. A very recently launched action-based network called AdMobix has just announced a tie-in with InMobi, offering much greater reach to it’s affiliates. Continue reading
YOC’s rich-media mobile ad format goes cross-platform
Just last week, massive mobile technology and media company YOC Group announced it’s most profitable quarter ever – and it has followed it up today with an announcement that it’s rich-media ad format has gone “fully” cross platform. Continue reading
Buongiorno proving that operators should buy their subscriber’s loyalty
What’s the best way to make your customers loyal? Give them free stuff! That seems to be the lesson learned from Buongiorno’s M-Loyalty division, which has been helping operators around the world to entice their customers with free mobile resources and prizes. Today, it has announced that Telecom Italia Mobile (TIM) liked it’s last loyalty program so much it has come back for a second try with Buongiorno. So we’re taking a look at the deal, and what it entails. Continue reading
Opt-in mobile advertising can really work, according to Out There
Out There Media is one of the most aggressive proponents of operator-based mobile advertising in the world. The company has forged deals with operators all over the world, providing them with the tools they need to run advanced marketing campaigns through their networks. It has now released a study looking into the phenomenon of opt-in advertising, claiming it can achieve some of the most remarkable conversion rates of any form of advertising. Continue reading
Mobile marketing and advertising top stories: Google, research and Android vs. iPhone
Welcome to the GoMo News round up of the best mobile advertising and marketing stories! Google and Digitas are teaming up for mobile marketing research; InMobi reveals its latest stats; Smaato releases for Android; and much more… Continue reading
Velti wants to acquire CASEE – Chinas largest mobile advertising exchange
Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising technology, today announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China.
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HTML5 mobile game launches as ad in Onion iPad edition
A creative agency called ATTIK has rather proudly announced a new launch today with the iPad edition of The Onion satirical newspaper. It has created a game called Scion College Rebate Rally, which is built entirely with HTML5 compliant technology, and is playable as an interstitial advertisement on the app. Continue reading
Mobile advertising and marketing round-up: Android, InMobi, Amobee and profits
Welcome to the GoMo News round-up of the best in mobile advertising and marketing stories. YOC Group has reported its best quarter yet, LeadBolt releases content “locking” to Android, and more… Continue reading
