Category Archives:
Mobile Marketing

apple-tablet-flurry-ipad Apple losing market share on both devices and advertising

The most recent Millennial Media Mobile Mix report has just arrived – and it shows a fairly steep drop in Apple’s dominance of both the overall device market and the amount of mobile advertising served. Continue reading

Love fashion? Love mobile? Sign-up for Teez Me

If you love mobile and work in fashion you need to sign up for Teez.Me now! Its a simple and elegant mobile marketing platform. It is tailored for the fashion industry and the company is just starting out. I got a brief last week and it struck a cord.
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mobile-marketing Mobile advertising and marketing top news: apps, barcodes and augmented reality

Welcome to the Monday round-up of the best in mobile marketing and advertising stories from GoMo News! Today we take a look at whether apps are better at mobile advertising than mobile ads are; a new augmented reality company in India; and much more! Continue reading

iphone mobile music feature Smaato and Aupeo! join forces for mobile radio advertising

Berlin-based Aupeo! is pretty clear on what it wants to be – a personal, digital radio service. It’s not bound to computers, tablets or mobiles; Aupeo! wants to stream audio to any Internet capable device. With users in over 40 countries, Aupeo! is looking at ways to start making revenue from the scale it has achieved, and has just announced a deal with mobile advertising company Smaato. Continue reading

mobile-marketing Mobile advertising and marketing top stories: SMS, analytics and boom time

Welcome the round-up of the top stories from mobile marketing and advertising, delivered to your screen by GoMo News! We’ve got mobile analytics from iLoop; SMS spam from Nigera; rich media from Phluant, and more… Continue reading

buzzcity “White-box” mobile phones drive advertising boom for BuzzCity

BuzzCity is a mobile content, media and advertising company that we love to follow here on GoMo. The company targets lower-end devices around the world, and has been having huge success feeding advanced content to non-smartphones. May 2011 was it’s most successful month ever in terms of mobile advertising – serving 10.5 billion ads. And the company claims that white-box devices are one of the biggest drivers. Continue reading

Mobile Acuity selected by Mocom for Image Search

* Mocom partners with leading Image Search technology provider, Mobile Acuity, to provide Image Search services initially in Australia and other countries to follow.

* Mocom enables marketing and retail mobile applications and services into the Australian and other markets

* Mobile Acuity was selected after evaluating all of the available Image Search providers
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mobile-marketing Mobile marketing and advertising top news: barcodes, video and messaging

Welcome to the Friday round-up of the best mobile advertising and marketing stories from GoMo News! The MMA has announced a new branch in Portugal; research claims that the UK is warming to barcodes; and much, much more… Continue reading

Cardmobili and University of Porto Release mobile loyalty research findings

Joint project with the Porto University’s School of Engineering (FEUP) highlights key findings regarding mobile service delivery
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mobile-marketing Mobile advertising and marketing top stories: voice, video and NASCAR

Welcome to the round-up of the best in mobile marketing and advertising stories, from GoMo News! Mogreet has been analyzing which US residents respond best to video ads; NASCAR has picked up a mobile advertiser; Adfortel opens up with a new operator; and more… Continue reading

Congratulations to Airwide Solutions on its sale to Mavenir Systems

One of my friends at Airwide Solutions contacted me today and asked why I didn’t cover the news of the company’s sale to Mavenir Systems.
Yikes. I have to say that I was out and about and missed it. But we love Airwide Solutions. They were very regular and strong backers of GoMo News from an [...]

mobile operators feature Australia cracks the whip at lying mobile operators

Mobile operators have this dreadful habit of flat-out lying to people about what they can actually do. So I’ve been very interested in the continuing efforts of Australian regulators to whip them into shape – and today sees a major move from the Australian Communications and Media Authority (ACMA), as it releases a report and recommendations to ban the use of misleading terms in operator advertising.
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music festival feature Music festivals and University look the same on mobile

What do music festivals and University have in common (apart from the questionable facial hair, hyper-sexual atmosphere, vast quantities of booze and drugs, and abundance of ironic t-shirts)? Mobile applications, of course! In February this year, we reported that Australian mobile advertiser Motopia had bought its own app developer: 2moro. Now we’re seeing the fruits of that union, as Motopia has signed an exclusive UK distribution agreement with Educate Ltd. for its mobile comms platform Lemon & Lime. Continue reading

iphone mobile music feature Mobile advertising supports music: Mogreet and Musicians Corner

There’s a very cool weekly gathering in Nashville, called Musician’s Corner. For a few months during the year, every Saturday there is a free outdoor concert where new talent can play for an audience of music lovers. The Musician’s Corner has now signed up with Mogreet to promote the events over mobile. Continue reading

mobile-marketing Mobile marketing and advertising top news: Android, location and navigation

Welcome to the round-up of the hottest stories in mobile advertising and marketing, from GoMo News! AdMob launches a new format for tablet devices; NAVTEQ expands its LocationPoint network; and more… Continue reading