Category Archives: Mobile Marketing
Guest Post from Inman Breaux, VP of Publisher Relations and Business Development for Airpush – Mobile Advertising–Opportunities abound
About Inman Breaux
Inman Breaux is VP of Publisher Relations and Business Development at Airpush. Prior to Airpush, Inman was director of business development at Adenyo, a mobile advertising technology company, which was acquired by Motricity in 2011. Prior to his time at Adenyo, Inman held various positions in the digital advertising industry including the Rubicon Project. Inman holds a BA in Finance/Entrepreneurship from the University of Southern California. Continue reading
Couple Talk app plugged on local radio – Jackie
Rating: Mention on breakfast show promotes iPhone app
Here’s a successful way to get your iPhone app promoted. Get it mentioned on your local radio station. That’s what happened with Couple Talk written by a Wokingham counsellor, Paul Cockayne. The iPhone app got a star mention on the breakfast show at Radio Jackie which covers North Surrey and South West London. The only snag was that the DJs didn’t mention how you could get the app. Luckily GoMo News has tracked it down. You can purchase it for £1.49 from here.The app is aimed that couples who’ve been together so long that they have forgotten the art of conversation. It reminds us of Stuck4words -an app created by legendary electronics hack, David Manners. Continue reading
Guest Post from Yanna Sigenlaub, Vice President of marketing for LTU – The battle of print to mobile
About Yanna Sigenlaub
Yanna Sigenlaub is vice president of marketing for LTU technologies and directs all global marketing and corporate communications efforts. She is responsible for helping to cultivate opportunities in new and existing markets and also oversees partner and developer relations. Yanna has been critical in guiding LTU technologies direction into mobile marketing and for the mobile visual search solution, pixlinQ. Continue reading
Interview with Thomas Enraght-Moony CEO Lumata on mobile marketing, the future and loyalty
I was delighted to have the pleasure to interview Thomas Enraght-Moony the CEO of Lumata last week. For those of you that don’t know, Lumata has been born out of Buongiorno (B!). Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno.
With many companies touting greatness in the mobile marketing space, I was keen to chat with Thomas to find out how the new mobile marketing consultancy was shaping and what his thoughts were on mobile marketing trends. The results were actually surprising. Continue reading
Samsung boosted by Rovio’s Angry Birds
Samsung has revealed the key highlights from its Christmas promotional campaign, which featured Angry Birds, one of the most popular mobile games of 2011.
Angry Birds players’ enjoyed 25 new levels of Winter Wonderland, as well as a special Samsung GALAXY Note level that was available from December 5th 2011.
Continue reading
Velti Launches mGage Exchange
Velti has launched mGage Exchange a new boutique or cherry picking style mobile advertising exchange.
What?
Velti has created a middle man with the mGage exchange. Instead of having publishers sell and brands buy – with the exchange publishers can pick their suppliers. This is a win-win as in many exchanges ad-fill techniques are used that sometimes don’t benefit the publishers. With the exchange the inventory and those supplying the ads can be vetted or accepted via the exchange. Continue reading
Guest Post from Magnus Jern, CEO Golden Gekko – What is the cost of mobile app development?
About Magnus Jern, CEO & Founder Golden Gekko
Magnus is responsible for the overall strategy and commercial roadmap for Golden Gekko usually spending his time travelling between offices and clients. He has over 10 years experience with content strategies, online marketing, search, location based services, app development and mobile marketing for global consumer brands, directory companies and mobile operators across the world. Prior to founding Golden Gekko Magnus worked as a senior manager at Vodafone where he was responsible for developing the global mobile advertising proposition and marketing strategy for Vodafone’s consumer services including services such as mobile TV, mobile music and casual gaming that generated more than €1.4Bn in 2006. Before this Magnus worked in several marketing and strategy roles at Vodafone, Orange, Driftbolaget and Framfab. He is also the co-founder of seven other start-ups whereof one was sold in 2001, the second one went public in 2003 and he currently serves as chairman for two. Continue reading
Guest Post from James Bentham for MIG, Top 10 Mobile Marketing Mistakes
About James Bentham
James Bentham is a UK blogger writing on behalf of Mobile Interactive Group, experts in mobile technology and service provision. He specialises in writing about technology/business topics and has over 6 years’ experience in creating web content.
Search Laboratory Ltd – Global Search Marketing
Guest Post from Martin Hayward, Director of Marketing of Mirror Image Internet – Making the Most of Today’s Connected World
About Martin Hayward, Director of Marketing of Mirror Image Internet
Martin Hayward has over 20 years of marketing experience in key areas including product marketing and management, market strategy, marketing communications and market analysis. Hayward has worked directly with mobile marketers within organizations to find the best content delivery methods for their marketing strategies. Continue reading
Mobile Marketing Roundup: Chinese in India, MMA and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the Chinese in India, Shazam and the Superbowl, MMA making it easier to buy mobile ads and more… Continue reading
Valentine’s Day biggest day for condom ads on mobile
This year’s Valentine’s Day has seen record mobile ad spend for condom manufacturers, according to business analysts.
“We’ve seen more ads than ever for personal products, especially birth control mechanisms like condoms and other contraceptives. Mobile is the new frontier for condom ads and I think we’re going to see more of this channel push in the years ahead.” said Mike Randazzo, a business and marketing analyst. Continue reading
Guest Post from Seth Jackson, Managing Director of [PIAS] Media- Do music artists still need mobile specific campaigns to connect with fans?
About Seth Jackson, Managing Director of [PIAS] Media
Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.
[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.
Guest Post from Stefan Knecht, Head of Mobile Product Management for nurago- Measuring Mobile
Author: Stefan Knecht
Stefan Knecht drives Strategic Product Innovation Mobile at nurago, a GfK subsidiary. GfK is the fourth largest global market research firm, providing market research services and products in over 120 countries. Covering the full consumer journey, nurago expands its LEOtrace® measuring technology into the mobile domain to combine both surveyed and passively measured, desktop and mobile user behaviour with data from single-source consumer tracking panels into Business Intelligence Products. GfK NIS (network intelligence solution) complements nurago’s user-centric methodology with a network-centric market research methodology based on the analysis of anonymous internet protocol information which is transmitted via mobile networks. Continue reading
GroupM goes to China with tenthavenue for MJoule mobile agency launch
tenthavenue and GroupM launch MJoule; Announce Acquisition of Wisereach
LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading
