Category Archives: Mobile Marketing
Rating: We’re still waiting for Greene King to comment
An Epsom (UK) man, who refuses to be named, has claimed that the Greene King brewery has stolen his mobile telephone number (MISDN). He has started to receive marketing text messages from his local public house but insists he has never given out the telephone number. The reason he’s so positive is that the Vodafone PAYG number in question is only used for communication with his mistress. So how did the number fall into the brewer’s hands, then? The only explanation he can think of is that he leant the handset to his girlfriend to put records onto the pub jukebox. GoMobile News has been in constant communication with the brewery but they’ve yet to confirm or deny the allegation. Continue reading
Rating: Levi Shapiro explains how in Jerusalem Post blog
Writing in a blog for the Jerusalem Post, Levi Shapiro, Professor in the Media Innovation Lab at IDC, explains how soft drinks giant – Coca-Cola, plans to double its revenues by 2020. Naturally, mobile marketing is going to be a core part of that strategy. The drinks company has realised, of course, that if it wants to achieve its goal, then growth has to come from emerging markets and mobile is the ideal media for reaching such potential customers. Besides targeting markets in the likes of China and Latin America, the global brand is also investigation how it can utilise technological advances such as Augmented Reality (AR) and Holographic 3D to achieve its plans. Continue reading
Rating: Since when has coming fourth been such a big deal?
There’s exaggerating; there’s bending the truth; and, apparently, there’s Somo. The company has just used the phrase (in several missives to GoMobile News) that its client “raced to victory in their bid to win over the crowds at Cheltenham racecourse.” The trouble is we’re talking horse racing here. And the ‘horse’ which Somo was backing turns out to be the iOS app it has promoted for bookmakers, Paddy Power. Unfortunately, the app came in fourth place during Cheltenham week. It is our understanding that unless the race has a huge number of runners, coming fourth in a horse race doesn’t even secure you a ‘place’, let alone a victory. A bit of a hollow ‘victory, then? Continue reading
Guest Post from Arthur Tegetmeier, SEO Accounts Manager with Clicky Media – Top Mobile Marketing Tips
This week’s Guest Post author is Arthur Tegetmeier from Clicky Media. We all pretend to know everything about Mobile Marketing but Arthur actually spells it all out.
The first thing to understand when looking at mobile as a marketing platform is that it is fundamentally a different medium to traditional marketing platforms (desktop and tablet included). Irrespective of what those differences are, it should follow that a particular platform demands a specific strategy. Surprisingly, this is a measure that many large and established brands are yet to adopt. Below is an outline of what some of these differences are, what they mean for marketing and how they can be approached. Continue reading
I missed a great opportunity in my last post to highlight that the fabulous mobile advertising company Adfonic have done a creative and enlightening interview with GoMo News. In a huge twist on typical advertising (and idea you would expect from the up and coming self-service marketplace leader) we are not offering banner space but a first video interview ad. Continue reading
Mobile Advertising company Amobee, has launched a new ad unit for the Windows Phone OS. These ad units are called User Generated Ad (UGA).
The UGA is an ad that will allow consumers to enable consumer to determine which ads they want to receive on their Windows Phones. This will be determined by their personal preferences and user patterns.
From the press release Continue reading
50 % of mobile traffic is done after 5pm
Average CTR on standard mobile banner is 0,4% (no scripts)// iPad average CTR is 0,77% (standard banners) // Android CTR is 0,31% (standard banner) // WP7 : 0,15% (standard banner) // iPhone: 0,44% [...]
Guest Post from Inman Breaux, VP of Publisher Relations and Business Development for Airpush – Mobile Advertising–Opportunities abound
About Inman Breaux
Inman Breaux is VP of Publisher Relations and Business Development at Airpush. Prior to Airpush, Inman was director of business development at Adenyo, a mobile advertising technology company, which was acquired by Motricity in 2011. Prior to his time at Adenyo, Inman held various positions in the digital advertising industry including the Rubicon Project. Inman holds a BA in Finance/Entrepreneurship from the University of Southern California. Continue reading
Rating: Mention on breakfast show promotes iPhone app
Here’s a successful way to get your iPhone app promoted. Get it mentioned on your local radio station. That’s what happened with Couple Talk written by a Wokingham counsellor, Paul Cockayne. The iPhone app got a star mention on the breakfast show at Radio Jackie which covers North Surrey and South West London. The only snag was that the DJs didn’t mention how you could get the app. Luckily GoMo News has tracked it down. You can purchase it for £1.49 from here.The app is aimed that couples who’ve been together so long that they have forgotten the art of conversation. It reminds us of Stuck4words -an app created by legendary electronics hack, David Manners. Continue reading
Guest Post from Yanna Sigenlaub, Vice President of marketing for LTU – The battle of print to mobile
About Yanna Sigenlaub
Yanna Sigenlaub is vice president of marketing for LTU technologies and directs all global marketing and corporate communications efforts. She is responsible for helping to cultivate opportunities in new and existing markets and also oversees partner and developer relations. Yanna has been critical in guiding LTU technologies direction into mobile marketing and for the mobile visual search solution, pixlinQ. Continue reading
I was delighted to have the pleasure to interview Thomas Enraght-Moony the CEO of Lumata last week. For those of you that don’t know, Lumata has been born out of Buongiorno (B!). Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno.
With many companies touting greatness in the mobile marketing space, I was keen to chat with Thomas to find out how the new mobile marketing consultancy was shaping and what his thoughts were on mobile marketing trends. The results were actually surprising. Continue reading
Samsung has revealed the key highlights from its Christmas promotional campaign, which featured Angry Birds, one of the most popular mobile games of 2011.
Angry Birds players’ enjoyed 25 new levels of Winter Wonderland, as well as a special Samsung GALAXY Note level that was available from December 5th 2011.
Velti has launched mGage Exchange a new boutique or cherry picking style mobile advertising exchange.
Velti has created a middle man with the mGage exchange. Instead of having publishers sell and brands buy – with the exchange publishers can pick their suppliers. This is a win-win as in many exchanges ad-fill techniques are used that sometimes don’t benefit the publishers. With the exchange the inventory and those supplying the ads can be vetted or accepted via the exchange. Continue reading
About Magnus Jern, CEO & Founder Golden Gekko
Magnus is responsible for the overall strategy and commercial roadmap for Golden Gekko usually spending his time travelling between offices and clients. He has over 10 years experience with content strategies, online marketing, search, location based services, app development and mobile marketing for global consumer brands, directory companies and mobile operators across the world. Prior to founding Golden Gekko Magnus worked as a senior manager at Vodafone where he was responsible for developing the global mobile advertising proposition and marketing strategy for Vodafone’s consumer services including services such as mobile TV, mobile music and casual gaming that generated more than €1.4Bn in 2006. Before this Magnus worked in several marketing and strategy roles at Vodafone, Orange, Driftbolaget and Framfab. He is also the co-founder of seven other start-ups whereof one was sold in 2001, the second one went public in 2003 and he currently serves as chairman for two. Continue reading