Category Archives: Mobile Marketing
Everything Everywhere has started the roll out of its interactive SMS/MMS mobile advertising service to selected segments of the T-Mobile customer base for the very first time. The new service which launches on T-Mobile this month, provides a platform for brands to engage and interact with T-Mobile customers and follows the success of Orange Shots which launched last year.
Orange Shots? Continue reading
Nexage has announced a private mobile advertising exchange. This is for a private exchange for publishers and developers to buy and sell only to the brands that fit their business.
Through Nexage’s private exchange, premium publishers and developers not only avoid channel conflict; they are able to drive a cohesive and productive integrated sales channel inclusive of their direct sales force. And by tapping into the Nexage Exchange, they are able to accelerate revenue performance, protect price, and ensure brand safety – all while taking advantage of the extraordinary efficiency and liquidity of programmatic markets. Continue reading
Now, I would have loved to say that I wrote this myself. I didn’t. This is from an article from our mates over at bespoke analyst house MobileSquared
Key Olympic Sponsors’ mobile marketing plans
The Coca-Cola Company: “Coca-Cola invites teens around the world to ‘Move to the Beat’ of Continue reading
I just read an interesting article over at econsultancy
About Argos offering a pop-up QR shop in London. The shop will offer 75 gift ideas to passers by.
Now, this isn’t the first of its kind –but I felt compelled to write about it as I completely disagreed with the author’s conclusion. He said that this would get users talking, but would be unlikely to increase sales. Continue reading
We read the press release below and thought that we would add a few words to this.
I personally remember the very first time I came to contact with Antti and Blyk. I did a podcast and was interested yet dubious about the Blyk venture. But, Antii does have a certain charm and magnetic personality that wooed over GoMo News for a short time.
Blyk; if it had been all that it originally promised, would have been an amazing success story. It might be a valid business today – but it isn’t the dream of some time ago. But I hope that Antii can continue a different dream and set of ideas moving forward. We wish him the best of luck!
Here is a guest article from Justin Campbell Sales Director at AdGibbon.
What is MRAID?
MRAID are the guidelines that have been produced from the collaboration of the IAB and ORMMA. MRAID “Mobile Rich Media Ad Interface Definitions” are a set of instructions on how to build universal SDK’s and create rich media campaigns within App – specifically expandable and interstitial ads. Continue reading
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
The holiday season is fast approaching for many so for this edition we’re looking at making the most of mobile marketing during the lead up; Android taking the mobile ad lead; further growth in Asia and more… Continue reading
Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Vodafone in trouble in New Zealand;growth in Singapore with HTML5 based mobile advertiser, Crisp Media; Minority groups dominating mobile net use and more… Continue reading
Rating: Coca-Cola the overall winner
We’re not quite sure whether the MMA (Mobile Marketing Association) is aware of this but it appears to have picked the name of a popular brand of children’s’ sweeties [candy] in the UK for its new set of awards. Anyway, the ‘Smarties’ were announced last night [November 17th 2011] at the Hotel SLS at Beverly Hills in Los Angeles, USA. The event was sponsored this year  by Motricity along with Millennial Media. The MMA Global Award Winners were chosen from hundreds of entrants by a judging panel of international marketers and agency leaders. Somehow the global winner and North American regional winner appear to be the same thing. A bit like the hosting nation winning the Olympics. Anyway, the overall winner was Old Navy and Crispin Porter + Bogusky for ‘Old Navy Records’. Congratulations. Continue reading