Category Archives: Mobile Marketing
Mobile Marketing Roundup: Google dominates mobile ads and measures them and more…
Here’s your Friday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Google dominated mobile ads – and measuring them; Five best practices to increase mobile ad success; Apple adds false advertising charges to Amazon’s app and more… Continue reading
Book offers useful insights into Bluetooth marketing
Rating: Based on experiences of WCIT’s CEO - Petros Kondos
When the author of this book contacted GoMo News, we discovered that he was right. There are very few publications which comprehensively document the use of Bluetooth proximity marketing. So, as a reference work, ‘ Mobile phones, Bluetooth and location based marketing‘ by Petros Kondos is almost certainly unique. Given the glowing reviews it has received on Amazon, Kondos’ work also appears to be a jolly good read. This book is based on Kondos’ experience as CEO of WCIT (Wireless Customer Interactive Technologies). This South African company stopped trading in 2010 after five years but GoMo News is prepared to believe Kondos’ claim that WCIT pushed the boundaries of Bluetooth location-based marketing further than any other entity. The good news is that although it costs $3.46 for the Kindle version here, cheapskates can download the .pdf for free here. Continue reading
Blyk hopes to attact Olympic sponsors to messaging
This is a cross-post of an article from our friends at Analyst House Mobile Squared
Blyk hopes to attract Olympic sponsors to messaging channel
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Velti adds MIG as another feather in its cap
Rating: Velti obviously sets course for world domination
Quite obviously, there’s nothing holding back Velti as it continues to grow substantially. The company has just added another feather in its cap by acquiring Mobile Interactive Group (MIG) which is acknowledged as the UK’s largest mobile marketing company. Velti has continued to solidify its position as a worldwide mobile marketing and advertising leader through three previous acquisitions. These included: – mobile ad exchanges Mobclix and CASEE, plus mobile CRM solutions provider, Air2Web. Also today [November 16th 2011], Velti has released its Q3 2011 results which show revenues of $38.2 million. This is an increase of 85 per cent from Q3 2010. Velti will pay a minimum consideration of $25 million for MIG. Continue reading
Mobile Marketing Roundup: Yume & Brightroll, 3G streaming TV in South Africa and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at funding successes for YuMe and Brightroll; 3G streaming mobile TV in South Africa; Recruiters and the poor and more… Continue reading
Mobile Marketing Roundup: AOL mobile business, Audi on tablets and more
Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at AOL profiting from its mobile business;predictions for the MNVO market; successes for Audi on tablet mobile ad spend and more.. Continue reading
Mobile Marketing Roundup: Google Encrypted Search, Kazakhstan and Telefonica
Here’s your Friday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at losses for Telefonica group for the first time in 9 years; growth in Kazakhstan; analysis on the implications for mobile use of Googles new secure search and more… Continue reading
Adiquity Launches Asia’s first Real Time Bigging Exchange for Mobile Ads
Adiquity Mobile Ads Platform announced the launch of its Real Time Bidding (RTB) exchange for Mobile Ads. This places Adiquity alongside a select group of global mobile RTB exchanges, and the first mobile RTB exchange from Asia.
Adiquity enables Mobile Publishers generate higher monetary returns from their Mobile properties. The global mobile ads platform works for the mobile publishers/developers and applies real time optimization on global ad inventory accessible through its Ad network partners from across the world.
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Jumptap research Understanding the Mobile Audience
Second Study Reveals Dramatic Rise of Tablets as eCommerce Device of Choice; Rivals PC
CAMBRIDGE, MA. November 10, 2011 – Today, Jumptap, the leader in targeted mobile advertising, released its Wave Two in an ongoing proprietary research series Understanding Mobile Audience.
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Global mobile retail has grown by 50% says Juniper
Rating: Acceptance of mobile coupons is also growing
The global value of mobile retail marketing will reach $15 billion by 2012, according to a new report from Juniper Research. This represents a growth of 50 per cent over 2011, Juniper estimates. These stats form part of a Juniper Research study entitled – ‘Mobile Retail Marketing: Advertising, Coupons & NFC Shopping 2011-2016′. It claims that mobile coupons are gaining acceptance and the digital adspend is increasingly migrating to the mobile sector. It also reckons that the marketer now has new marketing channels to attract the mobile shopper, but equally the shopper has more access to competitive product and pricing information before making a purchase. Continue reading
Mobile Marketing Roundup: Ad impressions, Global Growth and more…
Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.
Today’s optimistic edition looks at mobile ad impressions growth in both South Africa and South Korea, the Australian government of New South Wales looking for growth in mobile tech and more… Continue reading
Lumata Mobile Marketing Consultancy from Buongiorno and Francisco Partners is born
Lumata has been born.
What?
Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno.
Buongiorno and Francisco?
Well we all know Buongiorno as the king of mobile content. It seems that bits and bobs of its B2B business have been sold – or blended within this new business Lumata with Francisco Partners.
I had a quick look at the Francisco Partners website and it looks like they are VERY big fish in the creating successful business space.
What does this mean?
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Mobile Marketing Roundup: Google mobile ads interface, China apps explosion and more…
Here’s your Thursday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at China’s explosion in app usage; mobile marketing predictions for 2012; Google’s new mobile apps interface and more..
Celltick helps MTS to expand Mobile Marketing
Celltick, a market leader in Mobile Home Screen Marketing, announced that following the signing of a fully outsourced managed services agreement for mobile marketing and advertising services with MTS Ukraine, the company has seen an growing user base for the delivery of targeted content.
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Mobile Marketing Roundup: Vodafone loves data, China Mobile skirts around Apple and more…
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Vodafone’s push for mobile data use; the potential explosion in mobile coupons; mobile ads for non mobile sites and more… Continue reading
