Future Of Web Apps conference kicks off in Dublin

Quick report from FOWA so far - written by Paul M. Watson - see his blog, http://paulmwatson.wordpress.com/

Eoaghan McCabe and Des Traynor from Ireland’s own Contrast took center stage early on at a packed FOWA Dublin this morning. Covering 200 slides in 10 minutes they spoke about using and breaking conventions. Their most contentious convention to [...]

Qdoba shows 52% redemption rate from JAGTAG mobile coupons

Qdoba, a Mexican fast-food chain in the US, recently ran a mobile coupon campaign using the JAGTAG MMS mobile barcode system. JAGTAG has released the results from the campaign, showing an average coupon redemption rate of 52%

JAGTAG ran the Qdoba program to promote a new restaurant near the University of Michigan campus. JAGTAG 2d barcodes [...]

Lionsgate and Zed drive reality TV through mobile SMS and social networks

Lionsgate and Zed today announced a partnership for a worldwide launch of “Instantly Rich”, Zeds mulitplatform reality show. The two companies paired up in September last year to experiment in combining mobile and TV, and “Instantly Rich” is their first worldwide release.
The show is already a hit in Spain’s, on the Antena 3 TV network. [...]

Mobile Advertising platform ZESTADZ expands globally

ZestADZ the Indian based mobile advertising network (from mobile-worx) has expanded its ad network to the US, Europe, South Africa and Indonesia.

The company was originally only focused in Asia but is now global.
From the press release
“This is the next stage of growth for our company. We intend to capture a significant share of the market [...]

Mobile World Congress interview on mobile marketing with Chris Lennartz and Jay Seaton Airwide Solutions

I met up with Airwide Solutions at Mobile World Congress to have a quick chat about how and if the recession was effecting them and mobile marketing in general.

We spoke candidly on mobile marketing and even though it wasn’t said, I got the perception that the focus form Airwide would be to continue its drive [...]

Kiwanja.net offers a new SMS Tool FrontlineForms

Kiwanja.net a mobile technology developer focused on social change has created FrontlineForms. It is a SMS tool which will allow real time data collection and aggregation for NGO’s (non-government organizations).

From the press release
“NGOs working in emerging countries face many challenges in their humanitarian and development initiatives – particularly in meeting the needs of poor rural [...]

Xtract adds “mobile intelligence” to Flirtomatic mobile social network

Xtract mentioned this deal to us during our MWC interview, but the official announcement is released today. Mobile social networker Flirtomatic will be using the flagship Xtract product, Social Links, to improve its data about the online and mobile user-base.
London-based flirting service Flirtomatic will use Social Links to measure the influence and behaviour of [...]

Motorola sells mobile messaging platform to VISTO

Motorola has entered into a definitive agreement to sell Good Technology, it’s mobile email and wireless messaging service. The purchasing company, VISTO,  is a mobile push and synchronization platform for service providers. The terms and costs are unknown, but the transaction should be closed by the end of February.
This acquisition adds a full range of [...]

Cheap international mobile SMS and text-ads from Texts.com

Texts.com announced a new on-line service for international texting and SMS marketing. The idea is to make it much easier and cheaper for PC users to send international texts, and for small businesses to run SMS marketing campaigns.
Texts.com is providing small businesses with the option to lease a shared short code, from $99/month. This includes [...]

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