Virgin Mobile USA launches new Britney Spears campaign - but does endorsement work on mobile?

Virgin Mobile USA has launched it’s new “Take Advantage” campaign, informing customers of greater control over their mobile billing and costs. It’s also taking advantage of the Virgin sponsorship of Britney Spears new “Circus” tour, to integrate her into the campaign.
The theme for the campaign is that Virgin is encouraging customers to take advantage of [...]

Cebit 2009: Vodafone Germany limitless Music strategy

Vodafone Germany has launched a new Music Unlimited Strategy.
What is it?
Basically its a price transparent all you can eat music offer.
Haven’t we heard this before?  Yes – I think so but this is for music download between the PC and mobile and the press release says its uber-transparent.
The bad bit? Well if you can read [...]

Kyte unveils artist-specific mobile applications - we’ll see a lot more of this?

Digital content specialist Kyte has launched a turn-key solution for creating musician-specific iPhone apps. The apps will offer video and music content from the artist, as well as advertising, news alerts and merchandise. The service has launched with a five-artist deal from Interscope Geffen A&M (IGA), a division of Universal Music Group. We saw MC [...]

GoMo News mobile video 1-to-1 updates at Mobile World Congress

You might have noticed that we’ve done something new this year! For those who couldn’t make it to Mobile World Congress, we created our 1-to-1 video updates with mobile companies. We recorded talking-heads pieces with CEOs and spokespeople, giving us overviews, updating us on news and telling us what they think about the year ahead. [...]

mSpot & Sony sign deal on customizable mobile ringtones

Mobile music and entertainment company mSpot today announced a distribution agreement with Sony Music Entertainment. Sony’s music catalog will join mSpot’s own collection of 400,000+ songs available as ringtones. The deal makes mSpot’s customizable ringtone offering one of the largest in North America.
The mSpot Make-UR-Tones mobile app us available on AT&T, Sprint and Verizon.  It [...]

GoMo 1-to-1: IMImobile

Sudarshan Dharmapun, VP of Product Management and Marketing for IMImobile explained the companies growing involvement in the mobile music industry.

GoMo 1-to-1: IMImobile from Cian Gomo on Vimeo.

GoMo 1-on-1: RealNetworks

I sat down with Vernon C. Poyner, Senior VP Technology Products and Solutions from RealNetworks, and he explained what Real is doing in the mobile space. We had a little chat about ringback tones as well!

GoMo 1-to-1: RealNetworks from Cian Gomo on Vimeo.

MWC 2009: Samsung makes its intentions clear with launch of Touch mobile devices

Samsung launched a new range of Touch phones at its press conference at Mobile World Congress in Barcelona today. All three devices in the Touch series are large touch-screen smartphones with multimedia functions, targeted at specific user segments. JS Shin of Samsung, also announced the new green policies of Samsung.
The phones
Three phones were launched at [...]

MWC 2009: Dolby Mobile mobile music is set to rock mobile entertainment

Dolby Mobile firmly believes that 2009 will be the year music explodes onto mobile, assisted hugely by mobile operators becoming more open.

Rolf Schmidz, Managing Director for Mobile at Dolby explained that Dolby is driving mobile music through two branches. The first is on mobile handsets themselves. Dolby Mobile, launched last year, originally concentrated on making [...]

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