Bulgaria’s M-Tel mobile operator embraces mobile advertising with Out There Media

The Bulgarian mobile operator M-Tel (with the Vodafone live portal) has chosen mobile advertising company Out There Media to launch a platform that will make Bulgaria open to mobile advertising.

How?
Basically, Out There media is the platform. That means that its Mobucks marketplace will enable brands or agencies to monetize their inventory via mobile. Out There [...]

Vodafone may choose Yahoo to provide mobile search

Vodafone are in talks with Yahoo to integrate Yahoo mobile search services onto European handsets from the manufacturer. This comes from a wonderfully citation free story from Bloomberg.com.
According to the report, with Vodafone’s Google deal running out this year, it is in talks with a variety of companies to provide it’s on-handset mobile Internet search [...]

RingRing Media on success in mobile advertising and the importance of accounting

RingRing Media is one of the companies I would have loved to catch up with over MWC, but never had the chance. Yesterday, it announced it has quadrupled it’s mobile search spend following good campaign results. We had a post-MWC brief with RingRing about what it does in the mobile advertising space, and what is [...]

Cricket MVNO releases Samsung SCH-R211 device on unlimited payplans

Cricket Communications and Samsung Mobile today announced that the Samsung SCH-r211 is now available to Cricket customers. The MVNO specialises in unlimited monthly plans for text, talk and mobile web access.
The r211 can be used in all Cricket markets, starting from $30 per month.
From the release:
“The r211 is an extremely attractive and durable device for [...]

Telefónica Moviles brings Player X mobile gaming platform on-platform

Spanish operator Telefónica Moviles has launched the Player X games distribution platform on it’s mobile portal. 100% Mobile is a mobile games aggregator and shopfront, allowing gamers to play products from both global and local producers. The portal includes features like “Try Before You Buy” and a variety of pricing models including rental and [...]

Virgin Mobile USA launches new Britney Spears campaign - but does endorsement work on mobile?

Virgin Mobile USA has launched it’s new “Take Advantage” campaign, informing customers of greater control over their mobile billing and costs. It’s also taking advantage of the Virgin sponsorship of Britney Spears new “Circus” tour, to integrate her into the campaign.
The theme for the campaign is that Virgin is encouraging customers to take advantage of [...]

Lionsgate and Zed drive reality TV through mobile SMS and social networks

Lionsgate and Zed today announced a partnership for a worldwide launch of “Instantly Rich”, Zeds mulitplatform reality show. The two companies paired up in September last year to experiment in combining mobile and TV, and “Instantly Rich” is their first worldwide release.
The show is already a hit in Spain’s, on the Antena 3 TV network. [...]

Simyo launches a clever saving tariff that pays you 10 cents to join

I am baffled, yet amazed, by this new tariff from Simyo.  It costs EUR 4.90 for the SIM but comes with EUR 5 top-up included. So basically you are ten cents up from the start!

But this is just a special offer for March. Additional costs can occur if you take your mobile phone number with you [...]

Cebit 2009: Vodafone Germany limitless Music strategy

Vodafone Germany has launched a new Music Unlimited Strategy.
What is it?
Basically its a price transparent all you can eat music offer.
Haven’t we heard this before?  Yes – I think so but this is for music download between the PC and mobile and the press release says its uber-transparent.
The bad bit? Well if you can read [...]

GoMo News Comments, Highlights, Features, Archives

Mobile Video