Category Archives: Mobile Report
Only 14% of apps address enterprise needs
Rating: research2guidance looks at ‘off the shelf’ apps
The number of enterprise-relevant apps has doubled from 100,000 to 200,000 over the past 12 months (Q1 2011 to Q1 2012), according to research2guidance. However, of those 200,000 in the stores, only 14 per cent truly address core enterprise needs, the company claims in its ‘Enterprise Mobile App Status Report 2012′. ” What we see today is just the tip of the iceberg. There will definitely be a market for mobilising core enterprise functions, like sales and services,” says Ralf-Gordon Jahns, research director with research2guidance. Companies are in creasingly deploying mobile apps to connect to partners and employees following the successful adoption of customer-focused mobile apps, the report argues. Continue reading
Berg launches insight into retail M2M market
Rating: Sector set to grow by 21.6 per cent
A new market report entitled, ‘Retail Applications and Wireless M2M – 2nd Edition‘, has just been released by Berg Insight. The retail industry is a particularly important vertical for the mobile industry and the M2M (machine-to-machine) sector especially. This report aims to provide readers with all the business intelligence they will need including five-year industry forecasts; expert commentary and real-life case studies. One of the key questions that report hopes to answer is what is the potential market size for wireless M2M communication in the retail industry? Continue reading
China to overtake USA in M2M connexions
Rating: Berg Insight says M2M connexions reached 108 million in 2011
New research report from the leading Swedish analyst firm, Berg Insight, indicates that the global number of mobile network connexions used for wireless machine-to-machine (M2M) communication has increased cent in 2011 by 37 per to reach 108 million. The report says that Asia-Pacific was the strongest regional market. It reached 34.5 million connexions at the year-end and recorded a year-on-year growth rate of 64 per cent and. Both North America and Europe grew by around 27 per cent each to 32.3 million and 29.3 million connexions respectively. Continue reading
87 per cent of mobile app downloads will be free says Juniper
Rating: Operators need to partner with mobile payment experts
Juniper Research is predicting that the number of app downloads to mobile devices – made by consumers- will reach more than 66 billion per annum by 2016. That’s more than double the 31 billion that occurred last year [2011]. The bad news for developers is that Juniper reckons that the overwhelming majority of apps (87 per cent) – will be downloaded for free. However, the good news is that content publishers’ revenues will increasingly be derived from post download opportunities – like content subscriptions and virtual item sales. Although nearly one in four downloads will occur on a tablet by 2016, this growth will still continue to be driven primarily by smartphones. Continue reading
GSMA/McKinsey m-Education report arrives
Rating: Loads of lovely revenue predictions for operators
The promised White Paper on m-Education put out jointly by the GSMA and McKinsey & Co has finally arrived (see our previous story here). It points out that he market for m-Education products and services is currently worth around $3.4 billion – which is a drop in the ocean compared to the $4 trillion spent on education globally. This White Paper provides advice for mobile network operators (MNOs) on how they can grab a slice of the pie. It also makes compelling arguments for why the m-Education market should mushroom. Continue reading
Smartphones’ unified mailbox are helping to kill SMS says Strand
Rating: Or is subscriber inertia preserving SMS revenues?
Highly respected mobile telecoms consultancy, Strand Consult, is warning mobile network operators that the present generation of smartphones are helping to kill off text/SMS. In the report here, the specialist consultancy lays the blame firmly at the feet of the unified mailbox. It claims its prediction is corroborated by the decrease in sent texts that mobile operators in Denmark and Norway have already seen. Significantly, the company insists that the conclusions it reached in an original report written back in 2009 into the iPhone’s impact on the market still hold true. Continue reading
m-Education device sales could be worth $32 billion by 2020
Rating: GSMA commissions sector report from McKinsey
Based on a report commissioned from McKinsey entitled ‘Transforming learning through m-Education’, the GSMA will be announcing that the m-Education market could generate a market worth $70 billion globally by 2020. Full findings from the report will be released on April 2nd [2012]. However, demand for m-Education devices – such as smartphones and tablets, is predicted to be worth a further $32 billion by 2020. Continue reading
Juniper Research says mobile banking is moving from Push to Pull
Rating: Malware & spyware could slow growth
A new ‘Mobile Banking for Developed & Developing Markets’ report from Juniper Research has found that mobile phone banking is gaining considerable traction. It’s mainly thanks to the exploitation of advanced functionalities such as banks bundling MBPP (Mobile Bill Presentment and Payment) services within their overall mobile banking platform. Plus there’s been additional momentum from easy-to-use smartphone apps. The report has also discovered that there’s a growing user acceptance of ‘push’ mobile banking. This will result in a sharp rise in smartphone adoption that will drive users of transactional mobile banking services up from 185 million in 2011 to over 550 million by 2016. Continue reading
M2M tariffs need to be flexible says Pyramid
Rating: AT&T’s success in M2M down to partnerships
In a newly released report, analyst firm – Pyramid Research, argues that mobile network operators will need to be more flexible in their approach to tariffing for M2M (Machine-to-Machine) if they are to be successful in this rapidly expanding market. The report is entitled, ‘Operator M2M Success Hinges on Flexible Pricing’ and according to lead author, Sylwia Boguszewska, a senior analyst with Pyramid Research, “We expect the operators will introduce a greater degree of price tiering because M2M will serve a larger number of verticals, some of them more data-hungry than others.” Consequently the report predicts that M2M pricing will move away from a fixed price to a mixture of flexible and tailor-made tariffs. Continue reading
MVNOs will increasingly focus on offering data services
Rating: Market will grow to 214 million subscribers by 2016
Outside of the North American and Western European markets, MVNOs have so far had a limited appeal, says Pyramid Research in a new report. However, mobile operators are focusing on migrating their customers to contracts from prepaid. The are also trying to offset declining voice revenues with more attractive data-based offerings. But, they simply cannot address all the possible niches which is where the MVNOs are beginning to thrive. Pyramid predicts the global MVNO subscriber base will grow to 214 million subscribers by 2016 and the area where they will concentrate on most is data. Continue reading
Report predicts demise of OS-centric app storefronts
Rating: Bring on D2C and HTML5
Market Analyst, Juniper Research has just released a new report that predicts the demise of OS-centric app storefronts in favour of HTML5 and direct-to-consumer (D2C) models. “The closer integration between web-based apps and handsets should mean that the advantage that native apps have is reduced,” the report claims. That will favour HTML5 which is a mark-up language that reduces end-user dependence on plug-in app technologies. Smartphones users will utilise their handset’s browser to access platform independent apps. This report also highlights the growing importance of operator and in-app billing and predicts tablets’ share of the apps market will rise considerably. Continue reading
mHealth apps are hot says research2guidance
Rating: Downloads & in-app advertising part of $ 1.3 billion market
Obviously one of the hot areas to be in for app developers in 2012 will be mHealth (mobile health) if market watcher, research2guidance, is to be believed. It reckons that in 2012 the size of the smartphone application market for mobile healthcare will nearly double to $ 1.3 billion. That’s up from $ 718 million in 2011. Yet the company believes the mHealth market is still in an embryonic state – especially in comparison to the $ 6 trillion of the overall global healthcare market. Good point. Several factors will continue to drive mHealth market growth over the next couple of years – especially growth in smartphone penetration. These findings form part of research2guidance’s new Mobile Health Market Report 2011-2016 Continue reading
Pyramid identifies mWomen as crucial sector
Rating: Operators will ignore the existence of mWomen at their cost
You’ve heard of m-commerce, well now we have the emergence of mWomen (mobile women) as a serious force in the mobile eco-system. Hence, Pyramid Research has decided to produce a report that looks at the impact that the availability of mobile phones to women can have on today’s societies. As the significance of mobile phone technology to women is gradually documented and verified, Pyramid predicts that those mobile network operators who are early to participate in the process of making breakthroughs for mWomen will reap the benefits sooner than their late-arriving competitors. The report is entitled ‘mWomen: A Win-Win Opportunity for Mobile Operators’ see here. Continue reading
Pyramid says LTE smartphones will overtake modules by 2014
Rating: Verizon’s Labs have helped out smaller manufacturers
Only days after Nokia has announced a W7 Mango based LTE-ready device for the USA – the Lumia 900, market watcher, Pyramid Research, has released a report claiming that smartphones will overtake PCs in LTE subscriptions by 2014. Pyramid says that the number of available LTE devices has risen to over 200 – a figure which represents more than a tenfold increase since Q1 2011. Although PCs account for the majority of LTE subscriptions at present, smartphones will become the largest segment by 2014, Pyramid says. These finding are included in a new video based on a report by Pyramid Research’s analyst at large, Jan ten Sythoff. It’s entitled ‘LTE Devices and Applications: Next-generation mobile networks driven by video services’. Continue reading
Latest Mobile Advertising and Marketing report from Berg
Rating: By 2016, mobile ads will account for 3.8 per cent of the total global ad spend
A report which seeks to analyse the rise of mobile advertising on the global market – 5th Edition – from Berg Insight has just been released. Written by Rickard Andersson, the report provides 160 pages of business intelligence plus five-year industry forecasts. Also included are real-life case studies which readers can you to base their business decisions. The report points out that there are something like six billion active mobile subscribers worldwide, a number which dwarfs the circa two billion Internet users. These numbers underpin the vast potential of the mobile channel for advertising and marketing. Mobile has become critical for brands seeking to engage in communication with present and potential customers. Continue reading
