Category Archives:
Mobile Stats

ema_logo A mere 15% of firms are ready for mobile says EMA

Shocking new study from analysts – Enterprise Management Associates

Only 15 per cent of enterprises are fully prepared to meet mobile requirement, according to a recent survey of IT professionals by analyst firm, Enterprise Management Associates (EMA). That’s despite the fact that 60 per cent indicated they considered mobile management important or critical to their businesses. The report also found that larger organisations were more likely to be prepared than smaller organizations by a factor of roughly 50 per cent. The survey results also indicate that a company’s perception on the importance of workforce mobility is of greater significance than economic factors; the size of the company; or the resources it has available. The full results of this survey will be released next week [27th October 2014]. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

David_Jones_Frontline Guest Post: How mobiles phones are used today

by David Jones md with the Frontline Communications Group

These days, the chances are a mobile phone it isn’t mainly used to place a voice call or to send a text message (SMS). That’s because access to the web via a mobile device is now the most popular mobile activity, doubling from 24 per cent in 2010 to 53 per cent in 2013.1 Young people aged 16-24 are most likely to use their mobiles ‘on the go’. However, even 41 per cent of 55-64 year olds are likely to check the web whilst on the move. Continue reading

brand-safe opporuntities for mobile Nexage reports 227% growth in programmatic spend

Above-market growth demonstrates that premium publishers, media buyers, agencies and advertisers are increasingly building their mobile programmatic business on the Nexage Marketplace

Press release

September 18, 2014. Nexage, the leading premium mobile advertising marketplace, has announced that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: – a massive consumer shift to mobile; a rapid adoption of programmatic as the core trading model; and the acceleration of brand spend in the premium segment as advertisers energise to reach and compel the mobile consumer via programmatic buying. Continue reading

Apple fanbois will  welcome sapphire glass - ebbett Gadget insurer hoping for sapphire glass on iPhone 6

Amazing insurance claim stats from Protect Your Bubble

It will probably save specialist gadget insurer Protect Your Bubble a small fortune if the next iPhone handset released by Apple (probably called the iPhone 6 rather than 5Z), boasts a more sturdy build. Hence the insurer has its corporate fingers crossed that rumours that the iPhone 6 will feature a sapphire glass (as opposed to Gorilla Glass, it seems) screen are true. That’s because the insure has found that damage claims now make up more than six in 10 (62 per cent) of the claims the insurer receives. Just to be on the safe side the insurer commissioned a YouGov online poll. Continue reading

video ads to increase dramatically - yong Citrix’ latest report show mobile video’s importance

Those meerkat people 1st in UK with Facebook video ads

In its bi-annual analysis of mobile usage and experience worldwide, the Citrix Mobile Analytics Report shows a significant increase in the use of mobile video over 2013. This applies to advertising as well as entertainment, which is trending towards video ads away from banner ads, indicative of the power of video ads to engage an audience. For example, comparethemarket.com [not comparethemeerkat.com – Ed.] became the first UK brand to run Facebook Premium Video ads. Additionally, Twitter has introduced promoted video, and Instagram launched video ads. The latest report also finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

Mark_davis_citrix Citrix data shows new trends in mobile subscriber data usage

Latest Citrix Mobile Analytics Report reveals subscriber preferences and the impact of video on mobile networks

Press release

September 3rd 2014. Citrix has released the Citrix Mobile Analytics Report for Q3-Q4 2014. The Mobile Analytics Report provides insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

underlying appcosts still rising - alder Cost of app marketing continues to soar in July indicating a blockbuster year for mobile advertising

Year-over-year metrics for all Indexes point upwards even as July shows minimal changes

Press release

August 27th 2014 Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu shows relentless increases. Instead of expected Summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July [2014], its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 per cent year-over-year. Along with CPLU, the Cost Per Install (CPI) Indexes also rose, surging up 44 per cent year-over-year on Android (although down 9 per cent from June), and up 16 per cent over 2013 and 24 per cent from last month on iOS. Continue reading

micromax ad mocking apple Xiaomi & Micromax will challenge the current smartphone Big 2

Fitch predicts Apple & Samsung’s handset marketshare will stagnate

It seems that the Big Two smartphone vendors – Apple & Samsung are going to be facing a very tough future thanks to competition in emerging markets. As a consequence, Fitch Ratings is predicting that local handset makers such as China’s Xiaomi, Lenovo, and Huawei along with India’s Micromax will become the main competitors for Apple and Samsung. Locally manufactured devices retailing at $100 to $300 can offer virtually all of the key features of big brand smartphones. Plus Fitch also believes that the forthcoming iPhone 6 probably won’t do enough to bolster Apple. Continue reading

more resources to speed up delivery - khalaf Industry reaction to Flurry acquisition by Yahoo!

Deal should enable Yahoo! to offer better ad placement

Although the deal was announced back on July 21st [2014] by Yahoo!, there’s been a slow reaction and analysis to the acquisition of a mobile analytics specialist such as Flurry. The deal between and Yahoo and Flurry was reportedly worth over $200 million but subject to customary closing conditions. Having heard nothing to the contrary, GoMo News assumes the deal has gone ahead. Yahoo has, of course, been trying hard to diversify its revenue stream by focusing more on its mobile revenues. Flurry’s technology should help Yahoo to grow its revenue from smartphone users. Continue reading

Apple may prepare for the big screen revolution Netbiscuits suggests

Also provides interesting stats on LTE & rise of Wiko & bq

The findings of the Netbiscuits Web Trends Report for Q2 2014 make for some very interesting reading. For example, globally, the Apple iPhone 5 series of mobiles replaced the 4 and 4S as the most used device for surfing the web on mobile phones in Q2 2014. Whereas in the UK, the iPhone 4 &4S remain the most popular devices probably due to long, restrictive contracts. Netbiscuits also suggests that Apple is preparing for the big screen revolution when releases the iPhone 6. On the LTE front, South Korea and USA lead the way in LTE adoption. Astonishingly, there’s also been a rise in the number of European based handset vendors. Wiko (France), and bq (Spain) have burst into the Top 50 devices in their own countries for the first time with a 3 per cent and 1.5 per cent share respectively. The 5 to 5.9 inch category grew its share from 21 per cent in Q1 2014 to 25 per cent in Q2 and is set for further growth. Continue reading

Rise of the local challengers – disruptors battle Apple and Samsung mobile domination

Fractured mobile landscape – Asian device fragmentation trend hits Europe with Wiko and bq gaining traction
Emergence of the Visual Society – Bigger is better, as consumers screen sizes reflect their desire for the optimum visual experience
LTE’s chequered adoption – South Korea and USA lead the march but connection issue runs deeper than availability of 4G service

Press release

July 29th 2014. Apple and Samsung are experiencing their first major challenge from disruptive European vendors, according to the Netbiscuits Web Trends Report for Q2 2014. The report, based on actual consumer web usage in more than across 242 countries found that Wiko (France) and bq (Spain) have burst into the Top 50 devices in their own countries for the first time with a 3 per cent and 1.5 per cent share respectively. Continue reading

there had to be an easy way - watkins Forget the footie – put a Ferrari in your video

Coull finds video completion rates amongst viewers are highest for sports videos

A new study by Coull has found that – despite the hype surrounding the World Cup (soccer/footie) tournament, videos featuring cars are most likely to engage UK online video audiences. The research found that 61 per cent of viewers watched sport related videos to the end. Coull is a provider of video monetisation technology and it has recently analysed 12 million videos plays. Irfon Watkins, Coull’s CEO, cobserved, “The most lucrative event in sports advertising – the football World Cup – has now kicked off. With millions of pounds being allocated to TV advertising during coverage. Online sports publishers should be looking at ways to give brands new opportunities to augment their TV ad spend online.” Continue reading

ZenithOptimedia Mobile is the main driver of adspend growth says ZenithOptimedia

Mobile will grow @ 49% p.a. vs desktop @ 9% p.a.

According to ZenithOptimedia‘s latest Advertising Expenditure Forecasts mobile advertising  is now the main driver of adspend growth and is growing 5.5 times faster than desktop internet. Zenith defines mobile advertising as all internet ads delivered to smartphones and tablets- whether display, classified or search, and including in-app ads. Meanwhile digital recruitment advertising is also booming, growing over 25 per cent in 2014. Again this is led by soaring smartphone and tablet usage, according to a separate report from the Association of Online Publishers and consulting firm Deloitte. Continue reading

IDATE Yearbook is fountain of useful mobile stats

Shame that Ed Vaizey didn’t make it to London event

Weren’t not sure why what must be the ‘Bible’ of statistics for the mobile industry was launched in London at the Royal College of Nursing but it was. The 2014 edition of the Digiworld Yearbook is the product of a thinktank called IDATE . It contains so much useful information that it is difficult to know where to start. Literally, the only disappointment was the fact that the UK’s present minister for Culture, Ed Vaizey had to cry off at the last moment for an important cabinet meeting. What GoMo News is uneasy about, however, is the suggestion that the US market is faring better because it has fewer MNOs [Mobile Network Operators]. We don’t believe it. Continue reading