Category Archives:
Mobile Stats

-bhas 5G revenues to kick in by 2025 says Juniper

Predicts they’ll be worth $65bn globally

A healthy adoption rate for 5G services has been predicted by British market analyst,  Juniper Research. The new report ‘5G Market Strategies: 4G LTE Evolution, Spectrum Analysis & Opportunities 2015-2025,’ forecasts with service revenues set to exceed $65 billion by 2025. That’s compared to just $100 million during its first year of commercial services in 2020. To put that in context, that figure would represent approximately 7 per cent of all mobile network operator [MNO] billed service revenues. Whilst the first commercial roll outs are expected in 2020, Juniper says, widespread adoption will only occur from 2025. Continue reading

changed  life beyond recognition - meader Mobile-geddon – The everyday essentials facing death by smartphone

Revealed: 10 essential tools set to be replaced by phones in next decade
Keys, pocket mirrors and TV remotes to disappear by 2025
The new Swiss Army Knife: phones are now the ultimate multi-tool – expert says

Press release

The march of the smartphone means the number will be up for alarm clocks, keys, pocket mirrors and TV remotes by the end of the decade. That’s the verdict of futurist Dr Ian Pearson, who teamed up with TalkTalk Mobile . UK comms watchdog, Ofcom’s data released recently showed two thirds of us (66 per cent) of us own a smartphone, and for the first time smartphones have overtaken laptops as the most popular device for getting online. Continue reading

Github_growth GitHub’s planned expansion and growth in Europe

Press release

June 17th 2015. GitHub is announcing the European expansion of its collaborative software platform. With over 9.5million users already established globally, the company is looking to support them with teams now in place across Amsterdam, Germany, the UK and France. Within Europe the creation and maintenance of software is of growing importance. It not only builds a base of intellectual property, creative talent and revenue – it also generates further income. This income is massive now, and it’’s growing all of the time. Pierre Audoin Consultants (here) estimates that, from 2009 to 2020, the revenue from license fees, services and paid web-based software will increase from €231 billion to €385.5 billion. Continue reading

Home is where the signal isn’t

40% of Brits living with mobile phone blackspots

Global Wireless Solutions’ mammoth study of wireless connectivity in UK homes combines data from extensive programme of engineering-level testing inside properties with results from nationwide poll

1 in 14 calls fail during in-home testing of EE’s voice network in London – only 1 in 174 test calls failed on highly reliable O2 voice network

All of the big 4 UK operators are having difficulty extending their 4G networks into British homes

Kitchens most liable to be mobile dead-zones and therefore best for quiet family dinners; Liverpool and Cardiff worst UK cities for blackspots in homes

Brits living in Georgian homes and homes built in the Noughties most likely to feel blackspots are marring their indoor mobile experiences

Press release

Global Wireless Solutions (GWS), the mobile network testing company that revealed the extensive blackspots affecting UK train commuters, has released the findings of its mammoth study of wireless connectivity in British homes. For its independent study, GWS polled 2,000 UK adults, and spent 6 weeks collecting and analysing data from inside London homes. Continue reading

- cox Smartphone-based models are key disruptor for M2M says Juniper

India and China are expected to see rapid adoption of smart metering

Smartphone-based models have become the key disruptor for M2M [Machine-to Machine communications], as sectors such as healthcare, consumer electronics and retail continue to evolve, says Juniper Research. In its new research, ‘M2M & Embedded Devices: Strategic Analysis & Vertical Market Forecasts 2015-2019‘, the analyst firm forecasts that the roll-out of smart metering initiatives will see rapid up-take over the next six years. “Both India and China are expected to see rapid adoption of smart metering as new metering infrastructure is installed and smart cities are created,” commented Anthony Cox, the research’s author. Juniper Research predicts that the M2M sector will generate service revenues of over $40 billion globally by 2019 – doubling the size of today’s market. Continue reading

Connected cars to Represent 20% of global car market by ’19, says Juniper

Telematics to remain the M2M sector champion despite high growth in smart-metering

June 2nd 2015. Leading hi-tech analysts Juniper Research are forecasting that the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019. Smartphone-based models have become the key disruptor for M2M, as sectors such as healthcare, consumer electronics and retail continue to evolve. Juniper Research forecasts that the M2M sector will generate service revenues of over $40 billion globally by 2019 – doubling the size of today’s market. Continue reading

Royal_soc_report Phone records can be used to predict unemployment

That’s what US researchers now reckon

Here’s a highly unusual employment of mobile phone records. A bunch of six US-based researchers writing in the Royal Society publication, Interface, claims that by examining call detail records [CDRs] from mobile phones, it is possible to infer job loses and then predict which areas will be adversely affected. It beats using phone data solely to try to hone mobile advertising more effectively. The report – entitled ‘Tracking employment shocks using mobile phone data‘ is the work of Jameson L. Toole, Yu-Ru Lin, Erich Muehlegger, Daniel Shoag, Marta C. González, and David Lazer, all of whom are based in US universities. The data, however, appears to have come from a European town where a large factory was closed. Significantly, after the closure the residents appeared to make only half as many phone calls as before. Continue reading

audience-first strategies- naggar Programmatic marketplace growing significantly says Turn

Mobile and video ad spend increasing

Turn, the digital marketing hub, has released its Advertising Intelligence Index report which reveals data-driven marketing trends worldwide. Overall, the last twelve months is shows significant growth in the programmatic marketplace. This is probably due to broader adoption of programmatic buying on all channels globally. Mobile and video advertising has seen increased spending and growing competition as brands and agencies embrace programmatic. Both the EMEA and APAC markets continue to mature towards stable levels of high competition. Continue reading

European nations accelerate alongside America in the programmatic race

Press release

May 20th 2015. The last twelve months show significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe, according to the new Advertising Intelligence Report from Turn, the digital hub for marketers. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. The report shows data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014. Continue reading

LTE_networks_070115 GSA confirms 360 LTE networks commercially launched by Q1 2015

Strong growth in LTE-Advanced and VoLTE deployments

Press release

January 7th 2015. 360 operators have commercially launched LTE networks and service in 124 countries, according to data released by GSA (Global mobile Suppliers Association) in the latest update of the Evolution to LTE report. 96 LTE networks were launched in 2014. The most widely used spectrum for LTE network deployments continues to be 1800 MHz (3GPP band 3). 158 LTE1800 networks are commercially launched in 76 countries. 1800 MHz is used in almost 44 per cent of LTE network deployments and also has the largest user devices ecosystem. Over 42 per cent of LTE user terminals can operate in the 1800 MHz band. Continue reading

skewered approach - Dr KF Lai Banks fail to promote their services via mobile

They’re using TV instead says BuzzCity

According to mobile advertising network, BuzzCity, the Banks are failing to communicate on the very devices they are offering their services on. Only 16 per cent of marketing spend for mobile banking was placed on mobile advertising, a decrease of 10 per cent from 2013 and less is spent on radio and newspaper – 9 per cent respectively. By contrast, TV cited as the most used medium for promotions with 42 per cent. Those figures are taken from to BuzzCity’s latest report which is available for free downloading from here. It also reveals a 60 per cent increase in people using their mobile devices to bank online. Continue reading

Buzzcity-banking Mobile banking booms but customers still unaware of its possibilities

Banks evolving their mobile strategies, but communications with customers are outmoded says BuzzCity

Press release

April 15th 2015. Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to the range of features and services available to them. And although nearly all banks now offer mobile banking services, marketing efforts to communicate to their customers remain traditional, with TV cited as the most used medium for promotions (42 per cent). Continue reading

Christopher_dean New report finds over 60% of all in-game revenues are generated by only 0.23% of players

Is the mobile games business getting smarter?

Swrve releases 2015 mobile monetization report covering 20 million players of free mobile games
Average monthly spend increased 33% from 2014

Press release

April 9th 2015. Swrve , the world leader in mobile marketing automation, has announced the results of its latest 2015 Mobile Monetisation report. The just-published report reveals that free-to-play game revenue remains skewed towards a small group of most active spenders – with just 0.23 per cent of all players accounting for 64 per cent of all revenue. The report covers the latest industry data relating to the monetisation of free-to-play game players on mobile, based on real user data covering tens of millions of mobile gamers. Continue reading

moms primary target - bager Mobile is crucial for brands targeting young mums says IAB

Only 5% of Millennial Mums in China have no smartphone

Brands should definitely be concentrating on mobile as the prime channel to reach the so-called ‘Millennial Mums’ according to a new report produced by the Interactive Advertising Bureau (IAB) and BabyCenter. Not only is the reported time spent by these feamles on mobile exceeding or approaching parity with TV, but they are incredibly likely to switch brands. The report is entitled ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms‘ and it looks at young mothers aged 18 to 32 in the USA, Brazil, Canada, China and the UK. According to the report, motherhood triggers new priorities when it comes to purchase decisions, sparking a substantial brand shift moment in a wide range of categories. Continue reading

Smartphone ownership hits historic high among US millennial moms, surpassing laptop/PC ownership for the first time

New international study from IAB & BabyCenter shows reported time spent on mobile exceeding or approaching parity with TV in the USA, Brazil, Canada, China and UK

Press release

February 10th 2015. The Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and BabyCenter today released ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms,’ a research report that compares and contrasts the technology habits and media behaviors of online moms ages 18 to 32 in the USA, Brazil, Canada, China and the UK – revealing the importance for brands to focus on mobile to reach the coveted demographic of millennial moms around the world. Continue reading