Category Archives:
Mobile Stats

no clear boundaries for data ownership - moar professional athletes will help drive smart clothing sales

Fitness wearables market worth $10bn by 2020 says Juniper

The fitness wearables sector will generate over $10 billion in hardware revenues by 2020 (up from an estimated $3.3 billion in 2015), a new study from Juniper Research has found. This tripling effect will be largely driven by the sales of wrist-based trackers, whilst hundreds of thousands of connected garments used by professional sports teams will showcase wearable technology’s most advanced capabilities. The is latest research – ‘Smart Wearable Devices: Worldwide Consumer & Enterprise Markets 2015-2020‘, has also found that that devices offering more advanced fitness tracking capabilities – such as heart-rate tracking and blood-oxygen saturation levels, are becoming more popular. Continue reading

xAd spots a rise in inverse showrooming

Launches its Mobile Path to Purchase report

xAd has launched its biggest research of the year – the company’s third annual ‘UK Mobile Path to Purchase’ report. This study examines how consumers’ relationship with mobile and physical location affects purchase expectations and decisions. 2015′s study contains online survey data from 1,500 UK-based smartphone users who have used their devices for a purchase decision in the previous 30 days. Perhaps the most surprising finding is a rise in ‘inverse showrooming’. This was where 60 per cent of consumers who research goods and services in-store then proced to convert. those searches to purchases on location. Consequently, this new research reveals that consumer purchase decisions are influenced by real-time location. Continue reading

Apple fanbois will  welcome sapphire glass - ebbett Battery life is prime concern for phone users

Latest research from Protect Your Bubble bad news for Apple

According to research carried out by mobile phone insurance specialist, Protect Your Bubble, 37 per cent of UK mobile users have noticed their battery life deteriorate dramatically since they acquired their first handset. So, in light of the iPhone 6S ‘battery-gate’ fiasco – if battery life is what consumers care about, then Apple may be in a bit of trouble. Significantly, the research found that long battery life is the top priority for over half of buyers 51 per cent when choosing a new phone. And it’s even more important to mobile users than which mobile operating system [OS] the phone has (36 per cent). Continue reading

karl_whitfield Application-to-Person connects more people than any other platform says OpenMarket

SMS is more prevalent than any global language

A recent report from OpenMarket and and Portio Research has found that of the 7.3 billion people worldwide, 6.1 billion use an SMS-enabled phone. This amounts to 84 per cent of the global population – making text/SMS more prevalent than any global language. Moreover, it also means that Application-to-Person (A2P) connects more people than any other platform in human history. OpenMarket argues that this makes SMS the ideal mechanism for businesses to use to communicate with their customers.  The Portio Research report – entitled ‘SMS: The language of 6 billion people‘,  promotes a ‘mobile first’ mind set and the growing emphasis on content personalisation. It also reveals three megatrends that are shaping the way consumers purchase goods and services, and interact with brands. Continue reading

jay-emmet OpenMarket research shows that personalisation is key to enterprise comms

SMS remains the top global language with 84 per cent of adults using a text-enabled mobile device

Press release

October 14th 2015. OpenMarket, a leader in enterprise mobile engagement, and Portio Research, a UK-based market research firm, have announced the launch of a new report on the trends driving communications technology globally. The Portio Research report, sponsored by OpenMarket and titled ‘SMS: The language of 6 billion people‘ examines the shift towards a ‘mobile first’ mind set, the unprecedented reach of SMS, and the growing emphasis on content personalisation. It also reveals the three megatrends that are shaping the way consumers purchase goods and services, and interact with brands. OpenMarket and Portio Research will present a 60-minute webinar on October 29th [2015] to discuss the report findings. Continue reading

lars_houbak2 Mobilethink solving Africa’s $6 billion cloned device dilemma

Press release

With 10-20% of mobile devices coming into a network being cloned or counterfeit mobiles, Mobilethink’s automatic device detection and upsell solution is now must-have technology for African carriers to generate revenues from potentially banned smartphones; solution will be showcased at AfricaCom 2015 in Cape Town in November

September 29th 2015 Spirent Communications‘ device intelligence business unit Mobilethink has announced that it will use AfricaCom 2015 as the springboard to show African carriers how to end the current cloned device nightmare on their networks and to either block or engage with users. Continue reading

Tablets to replace laptops in the workplace within 10 years, EE research reveals

Research from EE reveals that more than half (52%) of UK workers say tablets will replace laptops in the workplace within 10 years
Almost a third (31%) said that workplace laptop usage is declining, and 24% of workers say they have now transitioned to tablets
Businesses are also keeping tablets for longer, with 30% keeping their tablets for over three years
In light of this, EE is launching the UK’s first 36-month tablet plan specifically built for small businesses customers. It provides a cost-effective option that better reflects how small businesses purchase and use tablets, and compliments EE’s shorter term tablet plans
Case study: Sailing holiday provider Sunsail is using 4G tablets from EE to reduce costs by over £10,000 annually and increase customer engagement by up to 60%

Press release

September 3rd 2015. Tablet adoption is speeding up in the workplace, and tablets are predicted to replace laptops within 10 years, according to new research undertaken by EE. Continue reading

-bhas 5G revenues to kick in by 2025 says Juniper

Predicts they’ll be worth $65bn globally

A healthy adoption rate for 5G services has been predicted by British market analyst,  Juniper Research. The new report ‘5G Market Strategies: 4G LTE Evolution, Spectrum Analysis & Opportunities 2015-2025,’ forecasts with service revenues set to exceed $65 billion by 2025. That’s compared to just $100 million during its first year of commercial services in 2020. To put that in context, that figure would represent approximately 7 per cent of all mobile network operator [MNO] billed service revenues. Whilst the first commercial roll outs are expected in 2020, Juniper says, widespread adoption will only occur from 2025. Continue reading

changed  life beyond recognition - meader Mobile-geddon – The everyday essentials facing death by smartphone

Revealed: 10 essential tools set to be replaced by phones in next decade
Keys, pocket mirrors and TV remotes to disappear by 2025
The new Swiss Army Knife: phones are now the ultimate multi-tool – expert says

Press release

The march of the smartphone means the number will be up for alarm clocks, keys, pocket mirrors and TV remotes by the end of the decade. That’s the verdict of futurist Dr Ian Pearson, who teamed up with TalkTalk Mobile . UK comms watchdog, Ofcom’s data released recently showed two thirds of us (66 per cent) of us own a smartphone, and for the first time smartphones have overtaken laptops as the most popular device for getting online. Continue reading

Github_growth GitHub’s planned expansion and growth in Europe

Press release

June 17th 2015. GitHub is announcing the European expansion of its collaborative software platform. With over 9.5million users already established globally, the company is looking to support them with teams now in place across Amsterdam, Germany, the UK and France. Within Europe the creation and maintenance of software is of growing importance. It not only builds a base of intellectual property, creative talent and revenue – it also generates further income. This income is massive now, and it’’s growing all of the time. Pierre Audoin Consultants (here) estimates that, from 2009 to 2020, the revenue from license fees, services and paid web-based software will increase from €231 billion to €385.5 billion. Continue reading

Home is where the signal isn’t

40% of Brits living with mobile phone blackspots

Global Wireless Solutions’ mammoth study of wireless connectivity in UK homes combines data from extensive programme of engineering-level testing inside properties with results from nationwide poll

1 in 14 calls fail during in-home testing of EE’s voice network in London – only 1 in 174 test calls failed on highly reliable O2 voice network

All of the big 4 UK operators are having difficulty extending their 4G networks into British homes

Kitchens most liable to be mobile dead-zones and therefore best for quiet family dinners; Liverpool and Cardiff worst UK cities for blackspots in homes

Brits living in Georgian homes and homes built in the Noughties most likely to feel blackspots are marring their indoor mobile experiences

Press release

Global Wireless Solutions (GWS), the mobile network testing company that revealed the extensive blackspots affecting UK train commuters, has released the findings of its mammoth study of wireless connectivity in British homes. For its independent study, GWS polled 2,000 UK adults, and spent 6 weeks collecting and analysing data from inside London homes. Continue reading

- cox Smartphone-based models are key disruptor for M2M says Juniper

India and China are expected to see rapid adoption of smart metering

Smartphone-based models have become the key disruptor for M2M [Machine-to Machine communications], as sectors such as healthcare, consumer electronics and retail continue to evolve, says Juniper Research. In its new research, ‘M2M & Embedded Devices: Strategic Analysis & Vertical Market Forecasts 2015-2019‘, the analyst firm forecasts that the roll-out of smart metering initiatives will see rapid up-take over the next six years. “Both India and China are expected to see rapid adoption of smart metering as new metering infrastructure is installed and smart cities are created,” commented Anthony Cox, the research’s author. Juniper Research predicts that the M2M sector will generate service revenues of over $40 billion globally by 2019 – doubling the size of today’s market. Continue reading

Connected cars to Represent 20% of global car market by ’19, says Juniper

Telematics to remain the M2M sector champion despite high growth in smart-metering

June 2nd 2015. Leading hi-tech analysts Juniper Research are forecasting that the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019. Smartphone-based models have become the key disruptor for M2M, as sectors such as healthcare, consumer electronics and retail continue to evolve. Juniper Research forecasts that the M2M sector will generate service revenues of over $40 billion globally by 2019 – doubling the size of today’s market. Continue reading

Royal_soc_report Phone records can be used to predict unemployment

That’s what US researchers now reckon

Here’s a highly unusual employment of mobile phone records. A bunch of six US-based researchers writing in the Royal Society publication, Interface, claims that by examining call detail records [CDRs] from mobile phones, it is possible to infer job loses and then predict which areas will be adversely affected. It beats using phone data solely to try to hone mobile advertising more effectively. The report – entitled ‘Tracking employment shocks using mobile phone data‘ is the work of Jameson L. Toole, Yu-Ru Lin, Erich Muehlegger, Daniel Shoag, Marta C. González, and David Lazer, all of whom are based in US universities. The data, however, appears to have come from a European town where a large factory was closed. Significantly, after the closure the residents appeared to make only half as many phone calls as before. Continue reading

audience-first strategies- naggar Programmatic marketplace growing significantly says Turn

Mobile and video ad spend increasing

Turn, the digital marketing hub, has released its Advertising Intelligence Index report which reveals data-driven marketing trends worldwide. Overall, the last twelve months is shows significant growth in the programmatic marketplace. This is probably due to broader adoption of programmatic buying on all channels globally. Mobile and video advertising has seen increased spending and growing competition as brands and agencies embrace programmatic. Both the EMEA and APAC markets continue to mature towards stable levels of high competition. Continue reading