Category Archives:
Mobile Stats

Royal_soc_report Phone records can be used to predict unemployment

That’s what US researchers now reckon

Here’s a highly unusual employment of mobile phone records. A bunch of six US-based researchers writing in the Royal Society publication, Interface, claims that by examining call detail records [CDRs] from mobile phones, it is possible to infer job loses and then predict which areas will be adversely affected. It beats using phone data solely to try to hone mobile advertising more effectively. The report – entitled ‘Tracking employment shocks using mobile phone data‘ is the work of Jameson L. Toole, Yu-Ru Lin, Erich Muehlegger, Daniel Shoag, Marta C. González, and David Lazer, all of whom are based in US universities. The data, however, appears to have come from a European town where a large factory was closed. Significantly, after the closure the residents appeared to make only half as many phone calls as before. Continue reading

audience-first strategies- naggar Programmatic marketplace growing significantly says Turn

Mobile and video ad spend increasing

Turn, the digital marketing hub, has released its Advertising Intelligence Index report which reveals data-driven marketing trends worldwide. Overall, the last twelve months is shows significant growth in the programmatic marketplace. This is probably due to broader adoption of programmatic buying on all channels globally. Mobile and video advertising has seen increased spending and growing competition as brands and agencies embrace programmatic. Both the EMEA and APAC markets continue to mature towards stable levels of high competition. Continue reading

European nations accelerate alongside America in the programmatic race

Press release

May 20th 2015. The last twelve months show significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe, according to the new Advertising Intelligence Report from Turn, the digital hub for marketers. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. The report shows data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014. Continue reading

LTE_networks_070115 GSA confirms 360 LTE networks commercially launched by Q1 2015

Strong growth in LTE-Advanced and VoLTE deployments

Press release

January 7th 2015. 360 operators have commercially launched LTE networks and service in 124 countries, according to data released by GSA (Global mobile Suppliers Association) in the latest update of the Evolution to LTE report. 96 LTE networks were launched in 2014. The most widely used spectrum for LTE network deployments continues to be 1800 MHz (3GPP band 3). 158 LTE1800 networks are commercially launched in 76 countries. 1800 MHz is used in almost 44 per cent of LTE network deployments and also has the largest user devices ecosystem. Over 42 per cent of LTE user terminals can operate in the 1800 MHz band. Continue reading

skewered approach - Dr KF Lai Banks fail to promote their services via mobile

They’re using TV instead says BuzzCity

According to mobile advertising network, BuzzCity, the Banks are failing to communicate on the very devices they are offering their services on. Only 16 per cent of marketing spend for mobile banking was placed on mobile advertising, a decrease of 10 per cent from 2013 and less is spent on radio and newspaper – 9 per cent respectively. By contrast, TV cited as the most used medium for promotions with 42 per cent. Those figures are taken from to BuzzCity’s latest report which is available for free downloading from here. It also reveals a 60 per cent increase in people using their mobile devices to bank online. Continue reading

Buzzcity-banking Mobile banking booms but customers still unaware of its possibilities

Banks evolving their mobile strategies, but communications with customers are outmoded says BuzzCity

Press release

April 15th 2015. Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to the range of features and services available to them. And although nearly all banks now offer mobile banking services, marketing efforts to communicate to their customers remain traditional, with TV cited as the most used medium for promotions (42 per cent). Continue reading

Christopher_dean New report finds over 60% of all in-game revenues are generated by only 0.23% of players

Is the mobile games business getting smarter?

Swrve releases 2015 mobile monetization report covering 20 million players of free mobile games
Average monthly spend increased 33% from 2014

Press release

April 9th 2015. Swrve , the world leader in mobile marketing automation, has announced the results of its latest 2015 Mobile Monetisation report. The just-published report reveals that free-to-play game revenue remains skewed towards a small group of most active spenders – with just 0.23 per cent of all players accounting for 64 per cent of all revenue. The report covers the latest industry data relating to the monetisation of free-to-play game players on mobile, based on real user data covering tens of millions of mobile gamers. Continue reading

moms primary target - bager Mobile is crucial for brands targeting young mums says IAB

Only 5% of Millennial Mums in China have no smartphone

Brands should definitely be concentrating on mobile as the prime channel to reach the so-called ‘Millennial Mums’ according to a new report produced by the Interactive Advertising Bureau (IAB) and BabyCenter. Not only is the reported time spent by these feamles on mobile exceeding or approaching parity with TV, but they are incredibly likely to switch brands. The report is entitled ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms‘ and it looks at young mothers aged 18 to 32 in the USA, Brazil, Canada, China and the UK. According to the report, motherhood triggers new priorities when it comes to purchase decisions, sparking a substantial brand shift moment in a wide range of categories. Continue reading

Smartphone ownership hits historic high among US millennial moms, surpassing laptop/PC ownership for the first time

New international study from IAB & BabyCenter shows reported time spent on mobile exceeding or approaching parity with TV in the USA, Brazil, Canada, China and UK

Press release

February 10th 2015. The Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and BabyCenter today released ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms,’ a research report that compares and contrasts the technology habits and media behaviors of online moms ages 18 to 32 in the USA, Brazil, Canada, China and the UK – revealing the importance for brands to focus on mobile to reach the coveted demographic of millennial moms around the world. Continue reading

strong leadership rang out loud & clear - duffy UK telecoms firms say strong leadership essential

Also set to grow 4x faster than UK’s GDP says Barclays

In terms of what was likely to be important for sustaining or accelerating growth over the next twelve months, telecoms businesses placed particular emphasis on marketing and advertising, in addition to the strong leadership that has helped them achieve success to date. That’s according to the Barclays’ Technology, Media and Telecoms team’s Fast Growth Tech survey which was carried out by Illuminas. It surveyed the owners, founders and CEOs of 501 growing UK technology businesses with turnovers of £3million – £50 million, of which 81 per cent operate in the telecoms industry. It also showed that on average, telecoms businesses predicted that they will grow by 11 per cent over the course of the year. That’s over four times faster than the UK’s GDP forecast for 20151 (2.6 per cent). Continue reading

UK’s telco businesses set to grow 4x faster than GDP in 2015

The picture is even brighter for 2016 – with average expected growth rising to 13%

Press release

February 9th 2015. Barclays’ Fast Growth Tech survey, which questioned owners and CEOs of UK tech firms1, has revealed that many of the telecom industry’s bright lights are feeling confident about delivering a stellar year of growth in 2015. The research, independently commissioned by Barclays’ Technology, Media and Telecoms team revealed that on average, telecoms businesses surveyed predicted that they will grow by 11 per cent over the course of the year. That’s over four times faster than the UK’s GDP forecast for 20152 (2.6 per cent). Continue reading

Adyen Mobile Payments Index reveals 26% of global online transactions now over mobile

Latest figures from Adyen

Press release

January 28th 2015. Adyen, the global payments technology company, has published its quarterly Mobile Payments Index, which tracks mobile payment data from web-based transactions across Adyen’s customer base. As the world shifts to mobile, the latest Index reveals a surge in mobile payment share of online transactions, marking the first time mobile payments have accounted for more than a quarter of global online payments since Adyen started publishing the Mobile Payments Index in June 2013. Continue reading

Music streaming sites hit digital music sales

Figures from Nielsen Music suggest Spotify-style sites are to blame

Market watcher, Nielsen Music has just released figures showing how how music publishers fared in 2014. It seems that music streaming sites – such as Spotify, have impacted the growth of digital music sales.  Indeed, after a decade of strong growth, in the UK download sales fell during 2014. Nielsen says that digital album sales fell by nine per cent to 106.5 million albums in the USA. By complete contrast, audio and video streaming increased in the USA by 50 per cent. Continue reading

UK banks set for NFC cave-in thanks to Apple

Talking big bucks puts NFC on map

How ironic that a company which held out against the industry-wide enthusiasm for NFC – Apple, has now sown the seeds for British banks to finally cave in. These are the same banks which refused GoMo News a contactless card because of insufficient funds going through the account. But if you own an iPhone 6, apparently, the banks are now going to be fighting for your custom. Apple’s influence can be seen from the terminology now being used. Today it is ‘wave and pay’ whereas for years, the correct expression was contactless payments. Continue reading

continuing to bring innovation - markin American MVNOs set to fuel TravelSim roamers

Able to earn recurring revenues of up to 30%

International roaming expert, Top Connect, reckons it has hit on a winning formula with its TravelSim service, It’s aimed at both travelling business executives and holiday makers and is available indirect through the company’s network of global distributors. In particular, TravelSim is appealing to the growing number of mobile virtual network operators [MVNOs] in the Americas and Europe who are finding it provides an out-of-the-box vanilla solution for their customers. Consequently, Top Connect is predicting that its user base will increase to 6.7 million by Q1 2016 from 5.2 million in December 2014. That should mean that collective roaming savings should reach $380 million over the period. Continue reading