Category Archives:
Mobile Stats

- markin American MVNOs set to fuel TravelSim roamers

Able to earn recurring revenues of up to 30%

International roaming expert, Top Connect, reckons it has hit on a winning formula with its TravelSim service, It’s aimed at both travelling business executives and holiday makers and is available indirect through the company’s network of global distributors. In particular, TravelSim is appealing to the growing number of mobile virtual network operators [MVNOs] in the Americas and Europe who are finding it provides an out-of-the-box vanilla solution for their customers. Consequently, Top Connect is predicting that its user base will increase to 6.7 million by Q1 2016 from 5.2 million in December 2014. That should mean that collective roaming savings should reach $380 million over the period. Continue reading

http://51degrees.com/Portals/0/EasyGalleryImages/1/164/US%20EReader%20Popularity%20October%202014.png?width=776 Amazon continues to dominate the ereader market in USA

Latest findings from 51Dergrees’ Chart of the Week

After a somewhat hectic time, our great friends at 51Degrees.mobi have restarted the production of the company’s splendid Chart of the Week [CoTW]. This week the company decided to look at ereader traffic in the USA. Hardly surprisingly, the first generation Kindle is still the most popular e-reader device used for web access in the USA. Almost 61 per cent of all ereader web traffic originated from first generation Kindle devices.Rather unexpectedly, Barnes and Noble has held onto a serious chunk of the US market with 33.8 per cent of total traffic. Continue reading

- trapp Mobile operators seek partnerships with Facebook & WhatsApp

Four in five MNOs now open to OTT partnerships in bid to replace revenue
39% of operators have partnered or want to partner with Facebook and WhatsApp
96% of MNOs see the benefits in OTT partnership

Press release

November 18th 2014. New global survey results show mobile network operators (MNOs) are dramatically changing their strategy and plans to partner with Over-the-Top (OTT) players. The annual survey from mobilesquared, sponsored by mobile interaction specialist tyntec, revealed that by the end of 2014, over half (55 per cent) of MNOs have already formed or expect to form a relationship with an OTT partner compared to only 36 per cent in 2013. Notably, the number of operators yet to identify any benefits from OTT partnerships plummeted from 36 to four per cent in the last twelve months. Continue reading

M2M & mobile money achieve substantial revenue uplift - holden Operators to suffer $14 bn in lost revenues in 2014, as OTTs take market share, Juniper Research finds

But new report identifies $66 bn in new operator revenue opportunities

Press release

A new report from Juniper Research has claimed that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost mobile network operators [MNOs] $14 billion in revenues globally this year [2014], up by 26 per cent on 2013. The report – Mobile Operator Business Models: Challenges, Opportunities & Strategies 2014-2019, found that in a number of markets, including Italy, Spain and the UK, operator mobile voice revenues had fallen to less than 60 per cent of their value five years’ ago. Continue reading

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

ema_logo A mere 15% of firms are ready for mobile says EMA

Shocking new study from analysts – Enterprise Management Associates

Only 15 per cent of enterprises are fully prepared to meet mobile requirement, according to a recent survey of IT professionals by analyst firm, Enterprise Management Associates (EMA). That’s despite the fact that 60 per cent indicated they considered mobile management important or critical to their businesses. The report also found that larger organisations were more likely to be prepared than smaller organizations by a factor of roughly 50 per cent. The survey results also indicate that a company’s perception on the importance of workforce mobility is of greater significance than economic factors; the size of the company; or the resources it has available. The full results of this survey will be released next week [27th October 2014]. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

David_Jones_Frontline Guest Post: How mobiles phones are used today

by David Jones md with the Frontline Communications Group

These days, the chances are a mobile phone it isn’t mainly used to place a voice call or to send a text message (SMS). That’s because access to the web via a mobile device is now the most popular mobile activity, doubling from 24 per cent in 2010 to 53 per cent in 2013.1 Young people aged 16-24 are most likely to use their mobiles ‘on the go’. However, even 41 per cent of 55-64 year olds are likely to check the web whilst on the move. Continue reading

brand-safe opporuntities for mobile Nexage reports 227% growth in programmatic spend

Above-market growth demonstrates that premium publishers, media buyers, agencies and advertisers are increasingly building their mobile programmatic business on the Nexage Marketplace

Press release

September 18, 2014. Nexage, the leading premium mobile advertising marketplace, has announced that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: – a massive consumer shift to mobile; a rapid adoption of programmatic as the core trading model; and the acceleration of brand spend in the premium segment as advertisers energise to reach and compel the mobile consumer via programmatic buying. Continue reading

Apple fanbois will  welcome sapphire glass - ebbett Gadget insurer hoping for sapphire glass on iPhone 6

Amazing insurance claim stats from Protect Your Bubble

It will probably save specialist gadget insurer Protect Your Bubble a small fortune if the next iPhone handset released by Apple (probably called the iPhone 6 rather than 5Z), boasts a more sturdy build. Hence the insurer has its corporate fingers crossed that rumours that the iPhone 6 will feature a sapphire glass (as opposed to Gorilla Glass, it seems) screen are true. That’s because the insure has found that damage claims now make up more than six in 10 (62 per cent) of the claims the insurer receives. Just to be on the safe side the insurer commissioned a YouGov online poll. Continue reading

video ads to increase dramatically - yong Citrix’ latest report show mobile video’s importance

Those meerkat people 1st in UK with Facebook video ads

In its bi-annual analysis of mobile usage and experience worldwide, the Citrix Mobile Analytics Report shows a significant increase in the use of mobile video over 2013. This applies to advertising as well as entertainment, which is trending towards video ads away from banner ads, indicative of the power of video ads to engage an audience. For example, comparethemarket.com [not comparethemeerkat.com – Ed.] became the first UK brand to run Facebook Premium Video ads. Additionally, Twitter has introduced promoted video, and Instagram launched video ads. The latest report also finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

Mark_davis_citrix Citrix data shows new trends in mobile subscriber data usage

Latest Citrix Mobile Analytics Report reveals subscriber preferences and the impact of video on mobile networks

Press release

September 3rd 2014. Citrix has released the Citrix Mobile Analytics Report for Q3-Q4 2014. The Mobile Analytics Report provides insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

underlying appcosts still rising - alder Cost of app marketing continues to soar in July indicating a blockbuster year for mobile advertising

Year-over-year metrics for all Indexes point upwards even as July shows minimal changes

Press release

August 27th 2014 Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu shows relentless increases. Instead of expected Summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July [2014], its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 per cent year-over-year. Along with CPLU, the Cost Per Install (CPI) Indexes also rose, surging up 44 per cent year-over-year on Android (although down 9 per cent from June), and up 16 per cent over 2013 and 24 per cent from last month on iOS. Continue reading

micromax ad mocking apple Xiaomi & Micromax will challenge the current smartphone Big 2

Fitch predicts Apple & Samsung’s handset marketshare will stagnate

It seems that the Big Two smartphone vendors – Apple & Samsung are going to be facing a very tough future thanks to competition in emerging markets. As a consequence, Fitch Ratings is predicting that local handset makers such as China’s Xiaomi, Lenovo, and Huawei along with India’s Micromax will become the main competitors for Apple and Samsung. Locally manufactured devices retailing at $100 to $300 can offer virtually all of the key features of big brand smartphones. Plus Fitch also believes that the forthcoming iPhone 6 probably won’t do enough to bolster Apple. Continue reading

more resources to speed up delivery - khalaf Industry reaction to Flurry acquisition by Yahoo!

Deal should enable Yahoo! to offer better ad placement

Although the deal was announced back on July 21st [2014] by Yahoo!, there’s been a slow reaction and analysis to the acquisition of a mobile analytics specialist such as Flurry. The deal between and Yahoo and Flurry was reportedly worth over $200 million but subject to customary closing conditions. Having heard nothing to the contrary, GoMo News assumes the deal has gone ahead. Yahoo has, of course, been trying hard to diversify its revenue stream by focusing more on its mobile revenues. Flurry’s technology should help Yahoo to grow its revenue from smartphone users. Continue reading