We know how consumers access the mobile Internet says BuzzCity

Some interesting stats from BuzzCity to kick off this year’s Mobile World Congress in Barcelona. Mobile social network and mobile advertising provider BuzzCity announces the results of a survey of 2000 mobile sites finding patterns for mobile Internet use.

1. 6% of mobile Internet use the services outside of the home or on the move.
2. 70% [...]

MWC 2009: GSMA Mobile Media Metrics on Mobile Advertising

0Remember last Mobile World Congress the GSMA announced a UK task force to study and examine the mobile audience for mobile advertising?  Well this year some details of the study have been published and they look interesting.
There are three parts of the study
1. Top Sites
2. User Behaviour
3. Demographics

Top Sites
68% of UK consumers visit operator portals. In addition to [...]

Gigafone and Xtract combine targeting and tracking for better ad delivery

Gigafone and Xtract have joined forces to create a comprehensive, targeted mobile advertising platform for operators, publishers, agencies and advertisers. They will be combining the Gigafone mobile ad platform with Xtracts Social Links. Social links uses behaviour and demographic data to identify social structures within the customer base and find the most influential people for [...]

Valentine texts are just as romantic as Valentine cards, says AT&T

AT&T has released survey results showing 2 in 3 texters feel that picture texts mean the same (or more) as cards on Valentine’s Day. Half of the people surveyed felt that an SMS is just as good as a card. But AT&T also revealed that SMS and MMS aren’t ready to replace the old-fashioned Valentine’s [...]

87% of media execs say companies will have to move to mobile advertising

KPMG, the U.S. audit, tax and advisory firm, has released figures from a huge survey of over 200 media, marketing and advertising executives. A major trends was that execs see mobile devices as one of media’s most disruptive and potentially rewarding forces.
KPMG says 49% of respondents said that the pullback of advertising dollars is the [...]

The retail MVNO market will soar says Strand Consult

Retailers – the next wave of mobile suppliers says Strand Consult - highlights below and a great early morning read with a killer graph! But I do think that reatiler Schlecker in Germany is spelt with a c and not a KK.
Many retail players have already been quick to launch on the mobile market as [...]

Blyk continues it’s Christmas Blitz with an offering for youth market research

Rating: New service allows companies to gather information from large panels of 16-24 year olds

Ad-funded free mobile network Blyk has launched a new service, marshalling it’s 200,000 large youth audience into a feedback service for advertisers and surveyors.

It will operate almost exactly the same way as its current targeted SMS ad service. Instead of targeting [...]

Hispanics, African Americans and mobile coupons represent strong prospects for mobile marketing

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the results of its Annual Global Mobile Attitude and Usage Study, conducted with research partner Synovate. The report spans selected markets in four geographic regions including United States, Europe, Asia Pacific and Latin America, and helps brands and advertisers understand the global habits of mobile users and [...]

Confused search stats from the INQ/3 product launch

Rating: Was that per day? Per week? Per month?
When speakers start spouting vital statistics at you at a Press conference, it’s so easy to get confused. Well, Kevin Russell, 3 UK’s CEO, was no exception at the recent launch of the INQ handset brand.
Kevin came up with a whole bunch of usage figures which were [...]

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