Category Archives: Mobile Stats
Massive surge in smartphone access to retail says comScore
Rating: Curiously it’s browser rather than app based traffic
Figures just released by comScore, showing an enormous increase in the number of smartphone users accessing online retail sites – which confirms a trend which GoMo News has long spotted. The figures are for the five leading European markets (France, Germany, Italy, Spain plus the UK). The number of smartphone users accessing online retail sites in the UK has increased by a whopping 163 per cent but Europe as a whole experienced 80 percent over the last year. Across all markets, online retail sites were accessed through a browser by a greater percentage of smartphone owners when compared to app access. Overall some 5.8 per cent of all mobile subscribers (13.5 million users) accessed online retail sites in Q2 2011. Continue reading
Orange Mobile Exposure fuses with TGI Surveys
Rating: This means more effective mobile advertising for everyone
From July 21st [2011], Orange Mobile Exposure‘s data will be fused with the TGI database. The pair claims this will provide the advertising industry with more insight than has been previously been available. They argue that until now advertisers have not been able to gain clear insight into how consumers are engaging with mobile. Certainly not in the way they do for older, established media types. By fusing with the traditional media, brand and product consumption information, available in the TGI study, advertisers and brands will be able to more deeply analyse audiences and target mobile marketing campaigns more effectively, the companies claim Continue reading
The future is bright – it’s smartphones
Rating: Research shows smartphones will outstrip featurephones
UK based research firm, Juniper Research, has hit the headlines with a report that predicts that smartphone shipments will reach one billion units a year by 2016. See here. However, Fred Huet, md of Greenwich Consulting, argues that the mobile network operators could well be unready for the kind of implications such huge numbers will have on their (data) networks. He says, “The effect that the number of smartphone users will have on network capacity remains to be seen.” Huet thinks that part of this disconnect could have to do with pricing. Currently smartphones are viewed as the premium price model – and not exactly the kind of phone that everyone can afford. However, GoMo News has run stories about ZTE here and Microsoft here which indicate that smartphone prices could well fall dramatically. Continue reading
Analysys Mason highlights importance of data in tariffs
Rating: We’ll spend 40 more minutes using our handset
The latest study from Analysys Mason – ‘ A day in the life: profiling consumer telecoms and media usage and value’ has highlighted the importance of data as an element in consumers’ mobile phone tariffs. The study found that by 2016, only about half of consumers’ usage of mobile handsets will be dedicated to voice or text-based communication. That’s down from two thirds in 2011. So instead of texting or speaking over their mobile phones, these consumers will be employing the handset’s data facilities instead. Written by Martin Scott and Tom Rebbeck, the full report costs €3,300 and can be purchased from here. Continue reading
Apple just pips Nokia on InMobi ad network
Rating: Android leading OS in Europe, tho
For the first time ever, Apple’s handset have nudged passed Nokia’s as the most popular hardware for InMobi to deliver its ads to (in Europe). The company’s figures for Q2 2011 show that 2 billion plus ad impressions were served on Apple devices in Europe. That means that one of every five ads served by InMobi across Europe is now on Apple manufactured devices. However, if you break the figures down by mobile OS, then Android is clearly in the lead with almost 25 per cent while Apple’s iOS takes second with 19.5 per cent. If you want to look at these stats from InMobi’s ‘Mobile Insights Report: Europe Edition Q2 2011′ you can download it for free from here www.inmobi.com/research. Continue reading
4 countries now serving 1bn ads per Qtr
Rating: UK still top European ‘hotspot’ country says BuzzCity
A new report just published by global mobile media specialist, BuzzCity shows that the phenomenal growth in served mobile ads shows no sign up of slowing up. In the first six months of 2011, more adverts have been served over BuzzCity’s network than during the whole of 2010. That’s 53 billion versus 52 billion. The UK still leads the Top Five European ‘hotspot’ countries with 54 per cent growth in Q2. However, there are now four countries serving over one billion ads per quarter. Those are India, Indonesia, Vietnam and the United States. The report provides a quarterly summary on the trends and forces shaping mobile advertising today and you can view the complete report here. Continue reading
Android dominates smartphone OS market, again, again & again
Rating: Findings from Kantar Worldpanel ComTech research
This is today’s [July 11th 2011] headline on The Guardian‘s web site here … “Android is now the top smartphone OS in eight key countries,” writes our old mate, Charles Arthur. The story goes on to say that, “Android is now the top smartphone OS in six of eight key countries having edged past Nokia’s Symbian in Spain, according to the latest quarterly sample data from Kantar Worldpanel ComTech.” You’ve be forgiven for thinking that discovery might actually be news. Unfortunately, it is the third time (at least) that these same researchers have come to that particular conclusion. Back in June [2011], Mobile Magazine here ran almost the same story as “Android dominates the smartphone market.” However, with a little bit of digging you’ll find that on Kantar Worldpanel ComTech’ own web site here, it declared “Android dominates the smartphone market.” That report here dates from 7th March 2011. Maybe its data on RIM share is more telling? Maybe, not. Continue reading
Bluetooth elite lets in Apple and Nordic
Rating: Acknowledgement of their importance says IMS Research
Whilst many key participants in the development of Bluetooth have moved onto pastures new – and in Weightless particular – the remaining Bluetooth Special Interest Group (SIG) elite have decided to let in new blood. The Bluetooth SIG has announced two new members to its board of directors – representatives from Apple and Nordic Semiconductor have now joined. So why add these two companies to an exclusive group of seven? Simply because they are currently two of the most influential companies in the Bluetooth world. A research note from IMS Research attempts to explain why new members have suddenly been allowed into a 13 year old SIG. Continue reading
In USA, more time is now spent in mobile apps than on Internet
Rating: Shock revelation from Flurry Analytics
A tipping point has been reached in the USA, according to research carried out by Flurry Analytics. The company claims that a typical US citizen now spends 81 minutes per day using mobile apps as compared to 74 minutes surfing the full Internet. It reached this conclusion using its own research into mobile app usage and publicly available data from comScore and Alexa to calculate full Internet usage. This major shift in behaviour was revealed by Flurry’s Charles Newark-French in a blog post here. Newark-French commented, “It took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.” Continue reading
YouGov says 23 percent of people want to use the mobile phone as a mobile wallet
Will the mobile wallet sound the death knell of cash? The latest research by YouGov shows almost one quarter (23%) of people are interested in using their mobile phone instead of cash to pay for purchases. YouGov analysts expect take up of this so-called “wave and pay” technology to be rapid.
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Developer Economics the mobile developer research report
I just read a PDF of the latest report from Vision Mobile (sponsored by Blue Via). It can be downloaded here.
What we think?
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Cardmobili and University of Porto Release mobile loyalty research findings
Joint project with the Porto University’s School of Engineering (FEUP) highlights key findings regarding mobile service delivery
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First GBP 1 million mobile advertising campaign on the way, says mobileSQUARED report
Below is an interesting article from research firm MobileSQUARED. It says that the UK is due for its first GBP 1 million mobile advertising campaign. I haven’t read the whole report yet, but I find this interesting as in the past AdMob often mentioned that its average campaign spend was USD 100,000 and big players including major search brands could spend over USD 1 million.
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Hybrid mobile app dev is quicker says MyWidz
Rating: Plus your apps don’t get tied into app stores
Technologies which enable mobile apps to be created keep springing out of the woodwork. Here’s another one – MyWidz, offers platform dependent mobile apps. However, the company’s CEO Jonas Löfgren, puts some flesh on the bone. He reckons with the kind of ‘hybrid technology’ MyWidz deploys, mobile apps can be built 50 per cent more quickly and 40 per cent more cost effectively. The catch is that hybrid apps normally lack the ‘look and feel’ of native apps. However, Löfgren boasts that, “Using our latest breakthrough knowledge, we can combine app feeling with hybrid technology.” Continue reading
Upstream survey shows 1-to-many tactics don’t suit mobile
Rating: YouGov poll shows only 14 % have ever clicked on a mobile banner
The tactics used by the broadcast TV industry simply don’t translate into the mobile world shows yet another poll. This one was conducted on behalf of Upstream Mobile by YouGov, which actually polled some 2,198 consumers. It clearly shows that the way to reach mobile users is through SMS/text. For example, an impressive number (15 per cent) claimed would be prepared to respond to an add via SMS. That’s only half the number of those who claimed they would respond to a TV ad (33 per cent). “You can’t broadcast video or banners on mobile—which traditionally work best on big screens—and expect to get the same results,” observed Upstream’s CEO, Alex Vratskides. Continue reading
