Mobile Search Adspend to reach $2bn by 2013

Rating: Multi delivery channels required.
Juniper Research have today released reports predicting that “Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013″
They say: The reports, Mobile Search and Discovery: ‘Opportunities and Markets 2008-2013’ and ‘Mobile Advertising: [...]

Actual take-up of in-handset GPS is around 80 %

Rating: There’s got to be more to premium content than speed cameras
An interesting roundtable discussion today with Telmap, RIM and Vodafone. Everyone agrees that GPS will soon start appearing in devices aimed at the consumer segment, thereby sending the whole sector into the mass market.
As Telmap’s Oren Nissim pointed out local search will be the [...]

Mobile Banner ads equal brand recall as TV spots

Rating: TV brand recall down or Mobile up?
Interesting article over on MediaPost Publications. They quote Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant’s data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.
Verizon’s Wireless research shows that “on average, small banner ads on mobile [...]

Colibria YouGov report 80% of mobile users LOVE MIM

Colibria mobile IM company conducted a report with YouGov on mobile instant messaging behaviour and presence services.

I have the whole article so if you want it email me; but here are the highlights.
·         80% of mobile users interested in mobile instant messaging (MIM) would be more likely to chat to contacts if they could see [...]

Are you an old person?

Rating: Txting is so last year!
According to Orange its the oldies who continue to text while the hip young things move to instant messaging such as AIM and MSN Messenger. Recent research by Orange, reported over on textually.org, says “17,000 people in 30 countries revealed that once users adopt mobile instant messaging services such as [...]

Motorola, Sony Ericsson and Apple lose global Handset Market share in Q1 2008

Strategy Analytics have released a report on cellphone sales for Q1 2008. According to them “282 million cellphones were shipped worldwide in Q1 2008, up a healthy 14% year-over-year. Demand remained strong in emerging markets, particularly Africa and Asia. Korean vendors LG and Samsung were the star performers, growing 2 to 4 times faster [...]

Mobile Industry News round up.

A little catch up on some of the stories you might have missed brought to you by GoMo News.
The Chicago Tribune is reporting that “More and More, Advertisers view it as as a sell phone”. 255 Million Americans have cell phones and according to research firm eMarketer worldwide spending on mobile advertising totalled $2.7 billion [...]

M:Metrics confirms 18-34 males as target for mobile media

Rating: That’s it. Ads out for the lads, then
You probably new the answer anyway, but M:Metrics has actually measured it. Yes, the mobile statistics specialist can definite say that the chief target for mobile advertising should be young men aged between 18 and 34.
The company says they form the largest group of all those who [...]

M:Metrics unveils M:AD mobile ad inventory metrics

M: Metrics, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom. 

What?
It’s a mobile ad inventory tracking system.
The measurement firm reports that online retail companies such as Electronic Arts, Glu and Ebay are placing the bulk of mobile ads, with the category comprising of 39 percent of all mobile ads tracked [...]

MobiTV releases Mobile TV and Advertising data

Anyone that watches TV on the mobile phone please raise your left hand..
Thank-you.
Now anyone that is a fan of watching TV on the mobile please respond to this blog post.
I dare all of you to prove me wrong about my scepticism on mobile TV.

But, who cares what I think – MobiTV the apparent leader in [...]

Price slashing for mobile advertising evident in the UK already

There was some shop floor gossip last week at MWC that Yahoo! was killing everyone’s business model by bundling mobile with online campaigns in a bid to drive up inventory levels and get traction.

Yahoo! is unquestionably the display ad leader in the UK market at the moment and its onslaught on mobile by using “low [...]

How to measure the value of mobile advertising?

There was a lot of news and views about metrics to measure mobile advertising last week at the Mobile World Congress.
Bango announced its analytics, M:Metrics previously announced an agreement with AdMob and now the GSMA has formed a working group with Vodafone, Telefonica, O2 Europe, T-Mobile International, 3 and Orange. This group is aiming to [...]

Bango launches analytics service

M:Metrics Reports Growth in Mobile Music Adoption

Mobile Marketing Revenue to Hit $24 Billion in 2013

Mobile News for Leaders