Mobile TV check-up: THMBNLS seriously underperforms

We covered the launch of UK mobile Internet TV show THMBNLS back in January. A joint effort between 20:20 London, Incentivated and the Central Office of Information, it features 22 one-minute episodes pushing condom-awareness for young people. A report today indicates the experiment has not been a success.
The ad-funded mobile soap opera for the Department [...]

Lionsgate and Zed drive reality TV through mobile SMS and social networks

Lionsgate and Zed today announced a partnership for a worldwide launch of “Instantly Rich”, Zeds mulitplatform reality show. The two companies paired up in September last year to experiment in combining mobile and TV, and “Instantly Rich” is their first worldwide release.
The show is already a hit in Spain’s, on the Antena 3 TV network. [...]

Mobui launches Mobile Audience Chat Application

Mobui has launched a new mobile product chat room service. In short when you are watching TV you can chat or have a discussion at the same time on your mobile.

What?
The application is called the Mobui Audience Chat. It is made specifically for the TV and its interactive for audiences posting comments or talking about [...]

MWC 2009: mobile video experts Vantrix want better brand recognition

Patrick Lopez, Chief Marketing Officer for Vantrix explained that the main problem the company faces is brand recognition. “We’ve been around for a long time and we’ve been very successful. But we’ve mainly been selling through many partners, and our product is sold and re-sold so our name is not very well known. In some [...]

GoMo 1-to-1: QuickPlay

Quickplay Media are specialists in carrier end solutions for mobile TV. Mark Hyland, VP of Marketing for Quickplay, talks about it’s news for Mobile World Congress, and about the future of mobile TV being in premium, episodic content.

GoMo 1-to-1: QuickPlay from Cian Gomo on Vimeo.

GoMo 1-to-1: Mobitv

Anders Norstrom, Managing Director of mobitv, Europe ran us through what makes mobitv one of the most successful mobile television providers in the world. He also gave us a demo of its very slick new iPhone app, and spoke about opportunities in the European market.

GoMo 1-to-1: Mobitv from Cian Gomo on Vimeo.

FOX releases mobile TV interaction service… from mobile radio company Nabbit?

FOX networks is launching an interactive mobile TV service with Nabbit. The Dollhouse Interactive channel will work in conjunction with the new series premier this Friday. This is Nabbit’s first foray into mobile TV. Up until now it has focused on it’s radio service, which allows users to download info about whatever song they’re listening [...]

Huge mobile TV showcase from Qualcomm and Abertis Telecom

Qualcomm and Abertis Telecom will bring a huge MediaFLO mobile TV demonstration to Mobile World Congress in Barcelona. MediaFLO network will broadcast at MWC and throughout Barcelona. The showcase will have over 30 mobile TV channels, a wide variety of apps and services, and new devices for mobile TV.
Services and apps will include IP datacasting, [...]

Telefonica Peru brings Telegents mobile TV to market with the ZTE i766 device

Telegent Systems, the company that makes television mobile with its high-performance single-chip mobile TV solutions, together with Telefónica Móviles Perú, today announced that Telefónica has included the ZTE i766, a handset with a live TV feature enabled by Telegent, in its handset lineup.  The handset, branded with Telefónica’s Movistar logo, is available in all Telefónica [...]

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