Archive for Mobile TV

Saturday Night Fever coming to the 4th screen

by: Tony Dennis May 7, 2008

Rating: Player X gets some decent content
One of the reasons why I believe that the public doesn’t consume as much mobile content and the industry would like is that the content itself is mostly bland.
So it’s good news when one content aggregator I know well, Player X, does a deal with a big Hollywood studio […]

TV Mobile Advertising Testing Tools from GoldSpot Media

by: Bena Roberts April 22, 2008

GoldSpot Media has announced Trial in a Box.
Yikes? Trial in a Box?

Mobile Industry News round up.

by: Rob Knight April 21, 2008

A little catch up on some of the stories you might have missed brought to you by GoMo News.
The Chicago Tribune is reporting that “More and More, Advertisers view it as as a sell phone”. 255 Million Americans have cell phones and according to research firm eMarketer worldwide spending on mobile advertising totalled $2.7 billion […]

Bellwether figures cast little light on mobile sector

by: Tony Dennis April 14, 2008

Having just read through the IPA (the Institute of Practitioners in Advertising) Bellwether report which it produces with NTC Economics, I’m sad to say that it doesn’t cast much light on how advertising spend is going in the mobile sector.
That’s because it classes mobile phone advertising - including SMS but excluding mobile TV - as […]

Mission impossible: watch the racing live on a handset

by: Tony Dennis April 5, 2008

Rating: Or how the Beeb defeated my attempts to do so
One of the UK’s major sporting and social events is the Grand National horse race which takes place today [5th April] in Aintree. So I set myself the task of trying to discover if I could watch the race live on a mobile phone.
In theory […]

Hillary, David Beckham, Red Wine, a scoop and dinner with QuickPlay Media

by: Bena Roberts April 1, 2008

Quick Play Media is an enabler for mobile TV and Video. Last night I was invited to a private function in the Venetian Hotel, with the company and it was the first time I had met them. I arrived slightly late after Showstoppers but I feel I stood out as everyone seemed to know one […]

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