Rating: is mobile just a second rate TV?
They say: Velti, the mobile advertising services company have teamed up with Vantrix, a mobile content delivery company to offer broadcast ad-supported video to mobile devices. Velti will be able to stream or provide on demand ad-supported video content on mobile internet sites to a vast array of […]
Rating: UK-wide mobile TV a possibility
In its typical cryptic manner, Qualcomm has casually announced that it has won spectrum in the UK for a bargain £ 8.34 million. It has tried to be coy but it’s obviously intended for MediaFLO TV.
Rating: Player X gets some decent content
One of the reasons why I believe that the public doesn’t consume as much mobile content and the industry would like is that the content itself is mostly bland.
So it’s good news when one content aggregator I know well, Player X, does a deal with a big Hollywood studio […]
GoldSpot Media has announced Trial in a Box.
Yikes? Trial in a Box?
A little catch up on some of the stories you might have missed brought to you by GoMo News.
The Chicago Tribune is reporting that “More and More, Advertisers view it as as a sell phone”. 255 Million Americans have cell phones and according to research firm eMarketer worldwide spending on mobile advertising totalled $2.7 billion […]
Having just read through the IPA (the Institute of Practitioners in Advertising) Bellwether report which it produces with NTC Economics, I’m sad to say that it doesn’t cast much light on how advertising spend is going in the mobile sector.
That’s because it classes mobile phone advertising - including SMS but excluding mobile TV - as […]
