Having just read through the IPA (the Institute of Practitioners in Advertising) Bellwether report which it produces with NTC Economics, I’m sad to say that it doesn’t cast much light on how advertising spend is going in the mobile sector.
That’s because it classes mobile phone advertising - including SMS but excluding mobile TV - as […]
Rating: Or how the Beeb defeated my attempts to do so
One of the UK’s major sporting and social events is the Grand National horse race which takes place today [5th April] in Aintree. So I set myself the task of trying to discover if I could watch the race live on a mobile phone.
In theory […]
Quick Play Media is an enabler for mobile TV and Video. Last night I was invited to a private function in the Venetian Hotel, with the company and it was the first time I had met them. I arrived slightly late after Showstoppers but I feel I stood out as everyone seemed to know one […]
Mobile video is the spring chicken of CTIA
The day before CTIA conference is about to start and already my inbox is full of mobile video services and the triggering of mobile advertising in to these services. Mobile Video is unquestionably going to be the leader in the new up and coming services at CTIA and […]
M6 the multi-brand form Orange is apparently re-inventing entertainment by offers unlimited access to six M6 (own branded ) TV stations.
These include: M6, W9, M6 Music Hits, M6 Music Rock and Fun TV.
During Mobile World Congress I was a judge at the MoMo Peer Awards with a number of key industry executives. I was the only woman there and I have to admit I came unstuck at the topic of BitTorrent.
