Category Archives: mobile video
by Patrick Monaghan, product manager, The Now Factory
Patience has never been my strong point. When it comes to browsing and watching videos on my mobile, I’m much less forgiving of having to hang around for videos to start or web pages to load. The simple reason for this is, along with the majority of mobile data users, my expectations are really high. Delivery speeds may well be better as mobile operators roll out greater network capacity but the question remains – is it fast enough? Continue reading
Rating: Just stick an in-app video trailer into your mobile app or game
Around six weeks ago, the mobile video ad-network, Vungle came out of stealth with the announcement of its $2 million seed capital from investors. The good news is that the company has announced that half of the funds raised ($1 million) is going towards a fund designed to attract mobile app developers to its platform. To date, the Vungle mobile app video trailer network was in closed beta but from today [June 12th 2012], the network will be going self-serve. Since Vungle has come up with an entirely new ad-unit for mobile, the company needs to sign up as many publishers as they can to meet their advertising demand. Hence the S1 million incentive programme. Continue reading
Rating: Watch this space
We thought that Vungle came out of stealth mode today [June 12th 2012]. Actually, it didn’t happen. We’ll let you know when it really happens.
UPDATE: It was today [June 19th 2012].
Rating: Initially only available for Android 4G devices
Viewdini is a new service from the USA’s Verizon Wireless network which aims to simplify access to video content for the operator’s mobile phone customers The company describes Viewdini as a portal that makes it easy for subscribers to search and view video content. Content includes films, TV and other sources of video files. The objective here is to highlight Verizon’s 4G (LTE) network capability. Which is, of course, fine if you are lucky enough to be standing in a location which supports LTE. Content providers which Verizon Wireless appears to have already signed up for this US based service include Comcast Xfinity; Hulu Plus; mSpot; and Net Flix. The company is hoping to add Verizon FiOS any time now. Continue reading
Rating: Solution works with Android and iOS devices
The snag with traditional mobile video ads is that they require navigation to a remote player – like YouTube – in order for the handset owner to view the video ad clip. This is far from satisfactory. However, Adfonic claims to have developed a mobile video ad solution which makes use of a device’s native [iOS or Android] video player to take the user from the ad within a mobile site or app straight to a high quality TV-like video commercial. As soon as the video concludes, the user is returned to the app or mobile site. This development will enable advertisers to run TV-style video campaigns across Adfonic’s global network of mobile sites and apps. Continue reading
Rating: Jordan’s UBA invests in UK’s Jabbakam
Given that mobile web users are expected to exceed desktop internet users by 2015, a leading mobile social media applications geared to Arab consumers – UBA, is helping to make an existing web-based surveillance system more mobile-aware. To this end, Jordan’s UBA has acquired a 20 per stake in UK-based Jabbakam Continue reading
Ahead of ad:tech New Delhi 2012, a digital marketing event, independent mobile video service, Vuclip, has revealed the findings of its mobile survey on favorite cola brands in India and globally. Continue reading
Rating: Company’s browser is an accidental iOS app hit
Chatting to the CEO of Skyfire, Jeff Glueck, yesterday, GoMo News suddenly appreciated why around 12 million people have downloaded the company’s browser for iOS and Android. The split is roughly 7 million Android users and 5 million iOS users. The browser’s chief capability is to be able to convert video formats on the fly. So if a web site is utilising Adobe Flash, then the data will be converted to HTML 5. “It enables iOS device owners to unlock the potential of the full Internet rather than rely on Apple-friendly sites,” Glueck explained. Amazingly, Glueck was almost dismissive of the million of dollars these apps rake in per annum. Why? Because his company’s main focus is on helping out operators and the move into Europe (via a UK office) is to promote SkyFire’s on-the-fly video data compression offering. However, he did also mention that an add-on for an Android browser will present one US based operator with opportunities to advertise to its own customers. Glueck described it as an antidote to the demise of the operator portal – which quite frankly hardly anyone ever visits these days. Continue reading
Bandwidth is ongoing concern for both mobile operators and consumers worldwide. While 3G promised to speed up our connections, it quickly creaked under the strain of the massive growth in mobile data usage.
Appetites for mobile data continue to grow and cause further headaches for operators and handset manufacturers.
4G may offer more bandwidth than current networks, but onboard storage on devices continues to grow along with consumer appetites for content, which is likely to cause further strain for the networks.
Blu wireless, headquartered in Bristol, England, aim to address this with what they call the next generation of low-power wireless chips. Continue reading
Rating: Apparently the associated app doesn’t upload from outside USA yet
We noticed this product being mentioned by the Sunday Times as a Top Gadget of the week. It’s the GoPano Micro kit for the Apple 4 or 4S. What’s it do? Simple, it enables owners of those two Apple smartphone models to shoot video in 360 degrees. GoMo News was a little puzzled because this device appears to have been on sale for some time in the USA. However, it doesn’t seem to have been available legally in the UK until this week. We suspect it has something to do with the associated app not being able to upload to the GoPano web site from outside the USA. Apparently it will be in much demand from estate agents when it does ship in the UK, because they love to show houses in a 360 degrees format. Continue reading
Rating: Probably won’t be as bad as Apple’s previous refusal to to the Wintel line
It seems that Android smartphone manufacturers may well have outmanoeuvred Apple with its iOS based offerings in an almost unexpected area – the digitally connected home. The key to this success will be the Digital Living Network Alliance’s (DLNA) open media [...]
Tapjoy is aiming to combine the power of TV with the targeting and user engagement offered through its pay-for-performance mobile ad marketplace. With the launch of this product, Tapjoy Videos, the company is also introducing the concept of a ‘mobile value exchange’. The idea is that both the consumer and the advertiser receive something of value in the watching and playing of the video ad. “Video ads are expected to be one of the fastest growing segments of the mobile advertising industry, which according to Gartner is predicted to balloon to more than $20 billion by 2015,” commented Mihir Shah, CEO with Tapjoy. Continue reading
AdoTube has announced a new In-Screen mobile advertising program. Powered by the recently acquired Jetmind Technologies, the new offering allows advertisers to leverage AdoTube’s robust ad capabilities, inserting any of AdoTube’s advanced ad formats such as the Polite Pre-Roll onto any mobile device, platform, and app.
Rating: The LiveDock Android docking station impressed too
Analysts might not have been able to predict Nokia’s rapid decline in the smartphone sector, but GoMo News can certainly predict a rapid rise in Sony Ericsson’s (SE) standing amongst the UK press. After last night’s Sony Ericsson Summer Showcase, that is. Not only did the wine and [...]