ScrOOn launches pick-and-choose library for branded social media services

Social media platform ScrOOn is launching a service to help bring brands closer to their consumers. ScrOOn creates branded media like web TV and social networks to help agencies communicate with audiences.
ScrOOn allows brands to choose services from a back-end library, customise them, and integrate them into any existing website. Services range from video sharing, [...]

Virgin Mobile USA launches new Britney Spears campaign - but does endorsement work on mobile?

Virgin Mobile USA has launched it’s new “Take Advantage” campaign, informing customers of greater control over their mobile billing and costs. It’s also taking advantage of the Virgin sponsorship of Britney Spears new “Circus” tour, to integrate her into the campaign.
The theme for the campaign is that Virgin is encouraging customers to take advantage of [...]

Mobile TV check-up: THMBNLS seriously underperforms

We covered the launch of UK mobile Internet TV show THMBNLS back in January. A joint effort between 20:20 London, Incentivated and the Central Office of Information, it features 22 one-minute episodes pushing condom-awareness for young people. A report today indicates the experiment has not been a success.
The ad-funded mobile soap opera for the Department [...]

Truveo claims number one spot for video search engines

Video search engine Truveo has released the results from it’s internal survey. Claiming that no other body is conducting studies of video search engines, Truveo has released both its results and its methodology to encourage other video search engines to follow suite. Its results claim that Truveo provides videos from a far wider number sites [...]

iNov8 launches push platform for mobile multimedia content

Australian company iNov8 has beta-launched the Mobile Media Player in the US. The platform is a push-based mobile content service, sending any format of content to subscribers based on their preferences. The New York Racing Association is testing the service to push horseracing clips to users. Subscribers can then interact with the ads, placing bets [...]

GoMo News mobile video 1-to-1 updates at Mobile World Congress

You might have noticed that we’ve done something new this year! For those who couldn’t make it to Mobile World Congress, we created our 1-to-1 video updates with mobile companies. We recorded talking-heads pieces with CEOs and spokespeople, giving us overviews, updating us on news and telling us what they think about the year ahead. [...]

MWC 2009: mobile video experts Vantrix want better brand recognition

Patrick Lopez, Chief Marketing Officer for Vantrix explained that the main problem the company faces is brand recognition. “We’ve been around for a long time and we’ve been very successful. But we’ve mainly been selling through many partners, and our product is sold and re-sold so our name is not very well known. In some [...]

GoMo 1-to-1: QuickPlay

Quickplay Media are specialists in carrier end solutions for mobile TV. Mark Hyland, VP of Marketing for Quickplay, talks about it’s news for Mobile World Congress, and about the future of mobile TV being in premium, episodic content.

GoMo 1-to-1: QuickPlay from Cian Gomo on Vimeo.

GoMo 1-on-1: RealNetworks

I sat down with Vernon C. Poyner, Senior VP Technology Products and Solutions from RealNetworks, and he explained what Real is doing in the mobile space. We had a little chat about ringback tones as well!

GoMo 1-to-1: RealNetworks from Cian Gomo on Vimeo.

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