Category Archives:
mobile video

video ads to increase dramatically - yong Citrix’ latest report show mobile video’s importance

Those meerkat people 1st in UK with Facebook video ads

In its bi-annual analysis of mobile usage and experience worldwide, the Citrix Mobile Analytics Report shows a significant increase in the use of mobile video over 2013. This applies to advertising as well as entertainment, which is trending towards video ads away from banner ads, indicative of the power of video ads to engage an audience. For example, [not – Ed.] became the first UK brand to run Facebook Premium Video ads. Additionally, Twitter has introduced promoted video, and Instagram launched video ads. The latest report also finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

1m+ now enjoy benefits of Vodafone 4G - rose Vodafone claims to be the 1st UK MNO to sell Google’s Chromecast

Special deal for anyone with Vodafone Red 4G plan

Vodafone is claiming to be the first mobile network operator [MNO] in the UK to sell Google’s Chromecast media-streaming device. The company is making Chromecast available to all Vodafone customers at an RRP price of £30 through Vodafone’s 375 retail outlets across the UK. Significantly, however, the device is available to all new and existing Red 4G customers at the discounted price of £25. “With more than one million customers now enjoying the benefits of Vodafone 4G, we’re expecting Chromecast to be a big hit,” commented Cindy Rose, consumer director with Vodafone UK. Continue reading

tstia app screenshot GoMo News gets frustrated with Channel 4 app

Trying to vote with The Winner Takes It All app

There’s good ideas for creating brilliant marketing plans and there’s the harsh reality which the implementation of an app presents to real people. GoMo News was all fired up to participate in an online music contestant voting system. Then we discovered how many hoops we had to jump through. This whole exercise in mobile marketing has been created by the British TV station, Channel 4, in conjunction with content producers Endemol ( most famous for Big Brother). The pair has produced an app which enables the UK public to vote for wannabe superstars. It’s called The Singer Takes It All (TSTIA). Instead of hours of fun, it seems to offer hours of frustration. Continue reading

ads cannot eat users' gigabytes - vila A new IM service that’s simply quackkers

Quack! app is brill delivery mechanism for video ads

About the last thing you’d ever expect to be launched into the mobile industry would be yet another IM [Instant Messaging] service. Yet speaking to Fernando Vila and Guillermo Cardona (founder and international development manager respectively) of Quack! Messenger last week [July 2014], GoMo News was convinced the company had a strong future.They weren’t crackers! Why? Because Quack! isn’t just about messaging. It’s a clever way of delivering rich media ads plus it’s a really attractive revenue share model. There’s also some pretty neat technology behind the delivery of the ads to the IM client app. GoMo News also saw the best demo of a video ad running on a regular smartphone we’ve seen to date. Continue reading

there had to be an easy way - watkins Forget the footie – put a Ferrari in your video

Coull finds video completion rates amongst viewers are highest for sports videos

A new study by Coull has found that – despite the hype surrounding the World Cup (soccer/footie) tournament, videos featuring cars are most likely to engage UK online video audiences. The research found that 61 per cent of viewers watched sport related videos to the end. Coull is a provider of video monetisation technology and it has recently analysed 12 million videos plays. Irfon Watkins, Coull’s CEO, cobserved, “The most lucrative event in sports advertising – the football World Cup – has now kicked off. With millions of pounds being allocated to TV advertising during coverage. Online sports publishers should be looking at ways to give brands new opportunities to augment their TV ad spend online.” Continue reading

sophisticated audience targeting for mobile video - staas NinthDecimal launches industry’s first audience targeted mobile video solution

TubeMogul is named the company’s first buy-side partner, bringing together the premiere software for video ad buying with NinthDecimal’s advanced audience targeting

June 9th 2014. NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, in partnership with TubeMogul, the leading advertising software company for digital branding, has unveiled its mobile video solution, enabling advertisers for the first time to target precise audiences on pre-roll mobile video. NinthDecimal is the only company to provide the industry with an end-to-end solution for reaching, engaging and measuring high-performing audiences across display, rich-media and video, all on a single platform. Continue reading

netflix_watching Netflix adds continue watching to Android apps

Works differently on tablets & you need v 4.0 or above

Online digital video content supplier, Netflix has decided to make it easier to enjoy more TV shows and films for its customers with Android devices. So those with Android phones, tablets and the Amazon Kindle Fire and who are running Android version 4.0 or above should consider download the latest version of the app from the Google Play app store. The company calls the continue watching feature ‘Post-Play’. So those who also own a Song Playstation 3 will already be familiar with this new feature. Continue reading

OpenCloudlogo2 Consumers opt for mobile operators for video calling

OpenCloud commissioned survey reveals consumers perceive operators’ video-calling would outperform OTT apps

Press release

May 22nd 2014. A multi-national study reveals that consumers think mobile operator video-calling services could be superior to those provided by OTT players. Despite the growing adoption of OTT apps capable of providing video-calling, it would appear that consumers believe their mobile service provider is capable of delivering a video-calling service that better meets their needs. A YouGov survey commissioned by OpenCloud, the telecoms software innovator, canvassed network customers across the UK, USA, Germany and France. Continue reading

Tubemogul1 Mobile video ad inventory up 340% in Q1 2014

Strong viewability but not on open exchanges says TubeMogul

Recent research from TubeMogul indicates that video ads in Canada have a higher likelihood of being seen than in any other world market. That’s only if they’re bought straight from publishers, rather than through open exchanges or networks. According to TubeMogul’s quarterly update, Canadian programmatic direct video viewability was 10 per cent above the global average in Q1 2014. At 65 per cent, it beat out the USA at 55 per cent. Continue reading

video -aaron Blue Jeans enhances all-in-one video-centric collaboration service

As market voices widespread frustrations with web conferencing tools
Global video collaboration provider unveils new large meetings and recording capabilities to extend the power of every meeting

Press release

May 14th 2014. Blue Jeans Network, the global leader in interoperable video collaboration services, has announced it has expanded its award-winning service with the ability to host larger meetings with up to 100 participants, and new record-and-share features. The new enhancements further Blue Jeans’ mission to provide one consolidated service for every business meeting, providing the best of video, audio, and web conferencing under one easy to use platform. Continue reading

- Tams Video game conference moves to Serbia for November 2014

Ninth Annual Casual Connect Eastern Europe will be held in Belgrade this November

May 2nd 2014. The Casual Games Association, an international trade organisation for the video games industry, will be hosting the ninth annual Casual Connect Eastern Europe in Belgrade, Serbia on November 10th – 12th 2014. “Eastern Europe is a hotspot for game development, and we are excited to be heading to the energetic city of Belgrade,” says Jessica Tams, md of Casual Games Association. Continue reading

Casual_Connect_Belgrade 9th Casual Connect Eastern Europe

[ November 10, 2014 8:00 am to November 11, 2014 6:00 pm. ] Organisers: Casual Games Association
Venue: Crowne Plaza Belgrade
Location: Belgrade, Serbia

Registration here

Hosted by the Casual Games Association and now in its ninth year, Casual Connect Eastern Europe brings together the most talented and knowledgeable experts in the video gaming field to further the industry with the best learning and networking opportunities for casual games professionals. Continue reading

key benefit of the cloud - wickes View your IP camera anywhere, anytime with Cloudview

Video surveillance system now supports IP as well as analogue cameras

A cloud-based Video Surveillance as a Service (VSaaS) solution, Cloudview has been extended so that it can support IP as well as analogue cameras. The Cloudview dashboard can be viewed from anywhere in the world from a browser on a tablet or smartphone – no need for any apps. Previously, customers with analogue cameras uploaded footage simply by connecting a small Visual Network Adapter (VNA) to the analogue video feed. This update allows digital video from IP-based cameras to also be captured and uploaded to the cloud and in exactly the same manner, using the same VNA hardware. All without impacting existing local monitoring and recording arrangements. Continue reading

appeal sto indie developers - goossens Spil Games launches new ad revenue platform

Spil games platform – a way for game developers to make substantial revenue through free-to-play

Press release

February 11th 2014. Spil Games has unveiled the Spil Games Platform, a new solution to help indie game developers drive revenue and engagement. The Spil Games Platform will share revenue generated from mid-roll video ads. These ads, capitalising on the global surge in 30-second video advertisements, are strategically placed at ‘cliffhanger moments’ within games to drive optimum engagement. Continue reading

key benefit of the cloud - wickes Cloudview seeks to replace analogue CCTV with VSaaS

Solution ideally suited to mobile sector resellers

Generally speaking, CCTV users remain stubbornly attached to their analogue systems. By contrast, digital IP systems still accounting for just over a fifth of new installations. Yet the global CCTV market has been expanding at a CAGR of around 20 per cent since 2012 and is expected to reach almost $23.5 billion by the end of 20141. However, Cloudview reckons it has the answer in the shape of VSaaS (Video Surveillance as a Service. Significantly, the system is ideally suited to mobile resellers.Not only does it support traditional wired, but Wi-fi and 3G/4G connectivity, too. Continue reading