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SpinVox IS a technology company there are NOT millions of minions in India

I bumped into James Whatley from SpinVox at CTIA today. We had a bit of a blog love hugging session and just as he got familiar with me – I said, “SpinVox is crap!”
He was taken aback, but only for a second and hit me with a “you must try it again it’s been [...]

New Mobile Advertising Agency More Mobile Relations owned by Telenor

Mobile advertising isn’t only hot, it’s on fire. First Vodafone and Telefonica get a taste of Amobee and now Telenor is going all the way and launching its own Mobile Advertising Agency.
How?
It follows the acquisition of Active Loop Marketing in Norway and N’volve in Denmark. So they have been combined to make More Mobile Relations.

Active [...]

Talk to the hand unless you have USD 100 million in funding

First, Mike Butcher from TC UK twittered that SpinVox had USD 100 million in funding. The Rudy de Waele just twittered that Modu also got USD 100 million in funding – or they are both just about to get it.

Has the world gone mad?
These evaluations are based on speculation and even though I am a [...]

MyClick – one click image recognition technology

Yet another company touting visual mobile technology has come out of the wood work. This time it’s the HongKong based MyClick.

MyClick Powers Campaigns for Major Brands
 
MyClick recently created Pizza Hut’s first consumer promotion for 2008 with the “Snap for Rewards” campaign.  Launched in conjunction with the Chinese New year and running through April 2, 2008, [...]

GoMo News at CTIA on Wheels

Things are rocking and rolling for CTIA.
GoMo News will have a vintage Airstream converted into a mobile broadcast studio making the rounds at CTIA. We are thrilled by those who will participate in LIVE interviews or product demos – including the man responsible for all wireless communications at both the Democratic and Republican Presidential Conventions!

OH [...]

Is Admob getting better?

This morning, I decided to check my AdMob account for the first time in a few months. I put USD 50 on it about 3 months ago and set up some ultralow PPC campaigns primarily with AdMob hosted landing pages where the bids start from as little as USD 0.10.

I was surprised to see that [...]

Sprint OpenWeb, Content Adaptation and the impact on Mobile Advertising

There is a great post on WAP Review about the Sprint OpenWeb browser. This got me thinking about the transcoding ecosystem. I might be wrong, but I am starting to think that with content adaptation or transcoding, user input is necessary for the manipulation of the content from online to mobile to work.
But first, back [...]

Understanding Federated Mobile Search

Since writing about Kimia federated mobile search yesterday a few media agencies have asked me about the implications of federated mobile search. One newspaper also wanted to discuss the potential it had for creating spin-off news services via RSS feeds purely for mobile.  In order to provide more feedback on this area, I thought I would publish a report I published [...]

Mobile Porn is the main driver of Mobile Content

Mobile Porn IS Mobile Content
Alexander Trommen COO Minick, spoke honestly and openly about the services it enables for operators in Europe. I nearly had a heart attack when he started quoting stats of full feature length mobile porn films.

Don’t get me wrong. Minick is not a pure mobile porn enabler or content provider. It provides [...]

Swisscom Mobile makes Second Life love in a phone box

At the IIR Web 2.0 conference in Berlin one of the most innovative services showcased within a virtual space was from, believe it or not, Swisscom.

Swisscom Second Life Phone Box
Swisscom has set up public telephone booths within Second Life. Virtual copies are available, meaning that new ones can be set up on anywhere on the [...]

Can mobile operators sell mobile profiles to Internet companies?

One of the most impressive presentations at Web 2.0 in Berlin came from Rui Mascerenhas Head of Multimedia at Sonaecom (Optimus Portugal).

He didn’t beat around the bush and highlighted the development of mobile and trends in the mobile or converged space over the past ten years. It proved fascinating food for thought and Rui touched [...]

Is Social Media diluting mobile understanding via unnecessary branding?

Google Gears, Android, oneConnect, onePlace, Yahoo! Go, oneSearch, MSN, Live!, Bluebook, Pikeo…
I could go on stating branded names, but I won’t.

Social media is the rage. Mobile social media is the next step in an evolution. New services that try to make mobile simpler, faster, sleeker and empower the user interface are vital. Yahoo’s OneConnect or OnePlace; [...]

Yahoo! onePlace

Yahoo! has launched onePlace.
What on earth is onePlace?
Well it’s apparently a tool that will help consumers manage mobile content?

How?
Well this is where the press release goes from new announcement to waffle as its apparently got something to do with hyper-customisation.
After a little bit more digging – onePlace seems to nothing more than a social mobile [...]

Vodafone Germany launches mobile visual search service “otello”

Two stories in one. Firstly -
Vodafone Germany has teamed up with the magazine BILD to create an image search engine for camera phones.

What?
Well basically it’s just picture search via SMS but its sounds good!
BILD (German Magazine) fans can use their phones to take pictures of the BILD to get articles sent directly back to the [...]