Category Archives: Press Release
Tablet advertising drives consumers to make purchases
Consumers take tablets to ease Christmas shopping stresses
Press release
October 18th 2012. Data released from M&C Saatchi Mobile, the leader in performance targeted mobile marketing, shows that over the last six months advertising global spend on tablets has, on average, led to a four times greater conversion rate than mobile handset campaigns. When targeting is introduced in conjunction with creative campaigns, the firm has shown this to lead to conversion rates of up to five-to-six times higher than mobile. When compared to the industry average of two-to-three times, the data from the world’s number one buyer of mobile media clearly demonstrates the significant effect that targeted tablet advertising is having upon buyer behaviour over and above the more established smartphone and desktop platforms. Continue reading
Direct operator billing key to revenue growth, say Apps World delegates
85% of industry professionals surveyed believe direct operator billing can maximise revenue potential
Press release
October 17th 2012. Direct operator billing is being seen increasingly as a vital part of growing app revenues, according to 85 per cent of industry professionals surveyed at Apps World 2012 earlier this month. The survey*, conducted amongst delegates at the London event by MACH, the world leader in direct operator billing, found that a third of respondents, including apps developers and merchants, believe that deploying the frictionless payment process is likely to bolster their revenues by at least 25 per cent. Continue reading
StrikeAd announces new retargeting product for mobile web & apps
Advanced technology allows advertisers to target interested consumers in real-time bidding environment
Press release
October 8th 2012. StrikeAd, the world’s first international mobile Demand Side Platform (DSP), has announced the launch of a new, proprietary retargeting product. The high-load, high-speed database now powers StrikeAd’s three new solutions:- retargeting, frequency capping and behavioral targeting. While adhering to the highest privacy standards, the innovative retargeting product enables advertisers to re-engage consumers who have previously shown an interest in their product or vertical. The technology further advances StrikeAd’s commitment to helping brands serve targeted and relevant ads at the right time and place, to the right audience, on the right device, and, now, while in the right mindset. Continue reading
MACH sees unprecedented demand for its data roaming transparency solution
Bill Shock Prevention solution offers inexpensive, quick-to-market approach to meeting the GSMA’s recommendations for Data Roaming Transparency
Press release
MACH, the leading provider of cloud-based managed communication services, today announced that it is seeing unprecedented demand amongst the world’s mobile network operators for its quick-to-market, data roaming transparency solution. Called the MACH Bill Shock Prevention Solution, it eliminates ‘bill shock’, alleviates consumer concerns associated with high data roaming charges and protects operators against increasing bad debt as a consequence of unpaid bills. The company says it is in discussions with 45 mobile operators worldwide around its Bill Shock Prevention solution, following the GSMA’s launch of its Data Roaming Transparency Initiative in June this year [2012]. Continue reading
O2 increases pay-outs to drive merchant adoption of Charge to Mobile billing
Press release
October 9th 2012. O2 has announced that it’s increased its pay-out rates to help drive the adoption of mobile billing. With online transactions charged to the mobile set to increase exponentially in the next few years, it has also announced that it is launching a range of significant upgrades to our mobile billing [...]
ZTE’s equipment is safe and poses no threat to US telecommunications infrastructure
The company’s Trusted Delivery Model improves equipment safety and national security
Press release
October 9th 2012. ZTE has reiterated its support for its Trusted Delivery Model and renewed its commitment to work with the House Permanent Select Committee on Intelligence (Committee), government agencies, and the private sector to address all cyber security concerns. ZTE has set an unprecedented standard for cooperation by any Chinese company with a US congressional inquiry. ZTE has presented the Committee with ample facts that demonstrate ZTE is China’s most transparent, independent, globally focused, publicly traded telecom company. ZTE is listed on the Hong Kong and Shenzhen Stock Exchanges. The company already is recognised as a Trusted Delivery Partner by 140 governments and 500 network carriers. Continue reading
Smartphones can save the high street, Tradedoubler study shows
Four in ten mobile searches lead to a purchase in-store
Press release
October 3rd 2012. With the high street as we know it under threat of extinction, according to some forecasters, retailers need to fight back by incorporating mobile into the heart of their marketing strategies, says a new report by Tradedoubler, the performance marketing and technology firm.The report, which is based on Tradedoubler’s research among 2,000 smartphone users in Europe1, shows that 38 per cent of people who research a product on their mobile phone will then go into a shop to buy it. 47 per cent go on to complete their purchase on a PC, 25 per cent on their mobile and 7 per cent on a tablet. The Tradedoubler white paper is available for download from here. Continue reading
Wicoms and Skype Launch Free Skype WiFi across UK and Ireland
Press release
October 2nd 2012. Wicoms and Skype have announced the launch of a new WiFi network initiative called Free Skype WiFi. The new service is rolling out in the UK and the Republic of Ireland in participating high street venues and businesses to deliver simple, trustworthy and free public internet access. The Free Skype WiFi service is available for businesses to purchase at skypewifi.wicoms.com. Continue reading
Cognizant and Monitise form mobile money alliance to help global financial institutions capitalise on the mobile money opportunity
The alliance’s interoperable mobile platform to enable financial institutions to lower total cost of ownership, enhance customer experience, and drive topline growth
Press release
October 4th 2012. Cognizant and Monitise have announced a global alliance that will help financial institutions embrace the mobile channel of interaction, and develop effective and innovative mobile banking, payments, and commerce solutions. Combining Cognizant’s extensive financial services and mobility expertise with Monitise’s leading mobile money platform, the alliance will help global financial institutions speedily respond to the mobile money opportunity that is gathering significant momentum. By leveraging an interoperable platform instead of solutions from disparate products and mobile operating systems, financial institutions will be able to lower the total cost of ownership, and drive newer revenue streams through enhanced mobile adoption. Continue reading
Jolla Ltd establishes a mobile ecosystem alliance based on MeeGo OS
Press release
October 2nd 2012. Jolla Ltd, a new smartphone technology company, is setting up a new ecosystem by forming an alliance in Hong Kong together with the leading players in the industry. The new fully productised mobile operating system, based on MeeGo and codenamed ‘Sailfish’, will be ready for licensing by other device manufacturers, design houses and service companies in spring 2013. Sailfish builds on and contributes to existing open source projects such as the Qt Project and Mer Core, and due to those roots the new OS will be open to community involvement and participation. Continue reading
Delivering 4G mobile for consumers
Press release
October 2nd 2012. Ofcom has welcomed the significant progress that has been made in moving forward the delivery of competitive 4G mobile services across the UK. This progress means that the 4G auction process is on track to begin at the end of the year to enable competitive 4G services across UK during the first half of 2013. Ed Richards, Ofcom Chief Executive, said, “The actions we have taken with industry and government avoids the risk of significant delay and is tremendous news for consumers who might otherwise have waited a considerable period for the next generation of mobile broadband services. Continue reading
Mobile data growth in the West will not be strong enough to avert mobile industry contraction
Severe contraction is possible, with data growth dangerously slow and network costs unhealthily low, says Analysys Mason
Press release
October 1st 2012. Instead of worrying about the impact of a mobile data explosion, mobile operators in the West should worry about ensuring that it happens in the first place, according to a new report from Analysys Mason, which forecasts worldwide mobile data traffic. The report indicates that the compound annual growth rate (CAGR) of volume of mobile data traffic will be below 50 per cent for the period 2011–2016, and just 40.8 per cent for 2012–2017. The report – ‘Wireless network traffic worldwide: forecasts and analysis 2012–2017‘ – argues that growth in mobile data traffic will not be enough to stop a contraction within the mobile industry in western economies. Data revenue growth is already offset by tariff rebalancing, and together with the loss of core voice and messaging revenue to over-the-top players, and some erosion of operators’ position in device distribution, this contraction could be severe. Continue reading
InMobi announces enhanced conversion tracking capabilities for Ad Tracker
Powered by advanced device recognition tech from AdTruth
Press release
October 2nd 2012. InMobi, the largest independent mobile advertising network, has announced general availability of InMobi Ad Tracker 2.0 – the free post-click conversion-tracking platform. InMobi Ad Tracker 2.0 now incorporates global device recognition technology from AdTruth, the digital media division of 41st Parameter, to provide advertisers with an enhanced mobile campaign conversion tracking solution. InMobi Ad Tracker, which is independent from the InMobi ad network, will use AdTruth’s technology to anonymously match mobile ad clicks to downloads (on both mobile web and app campaigns) to better track and measure conversions in real time, across all advertising networks and publishers. Continue reading
MACH launches direct operator billing across the UK
MACH Direct Billing Gateway available across all major UK mobile operators
Press release
September 25th 2012. MACH, the world leader in direct operator billing, has announced that it is launching direct operator billing for online payments and app purchases across the UK, making it easier than ever for mobile subscribers to pay for apps and other online goods. The company is launching its direct operator billing service, the MACH Direct Billing Gateway, which includes Payforit Version 4 support, across the UK’’s mobile networks, including Vodafone, Everything Everywhere (EE) and Three UK, and is working with O2 as it rolls out its new Charge to Mobile platform. Continue reading
Kindle Fire comes to the UK – introducing the all-new Kindle Fire HD and Kindle Fire
Press release
All-New Kindle Fire HD—the world’s most-advanced 7” tablet, with a stunning customised HD display, the fastest Wi-Fi, exclusive Dolby audio, powerful processor and graphics engine, 11 hours of battery life, and 16 GB of storage—all backed by Amazon’s vast content ecosystem, the best cross-platform interoperability, and the best customer service—only £159
Kindle Fire—the #1 best-selling product on Amazon.com for the past year—now available in the UK with a faster processor, twice the memory, and longer battery life, at a breakthrough price—only £129 Continue reading
