Category Archives:
retail

showrooming isn't going away - spencer EE launches Wifi In A Box to combat Xmas showrooming

Amazon leading showrooming app followed by eBay & Tesco

New data from leading British MNO [Mobile Network Operator], EE suggests that the UK’s Xmas shopping season could be heavily impacted by the practice of ‘showrooming’ in 2015. EE’s data shows that 41 per cent of Brits – equivalent to almost 22 million shoppers – regularly showroom. That’s the tech term for using a mobile device (usually a tablet or smartphone) to check for a better price for an item online whilst still inside the store. The most common showrooming app is Amazon.  Over three quarters (82 per cent) of shoppers saying they use. The second most popular showrooming app for is eBay (54 per cent), followed by Tesco (28 per cent). Continue reading

Showrooming impacts Xmas shopping as 41% of UK shoppers use mobiles to find best deals while in-store

Press release

Research from EE reveals almost 22 million shoppers regularly ‘showroom’ by using their mobile devices to check for better prices while in-store, a major concern for retailers at Xmas

London and Newcastle are British cities with the most showroomers at 47 per cent, while the practice is most common among those aged 18-34

Price-matching, loyalty schemes and allowing customers to buy online while in-store are key ways retailers can turn showrooming into an advantage

EE aims to help retailers turn showrooming trend to their advantage this Christmas with 4G Public WiFi In A Box, a new product that enables smaller businesses to provide plug and play, regulatory compliant public WiFi service in stores

December 18th  2015. The Xmas season is one of the heaviest spending periods of the year, but new data from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41 per cent of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their mobile devices to check for better prices while in-store. Continue reading

UK-wide study reveals the rising influence of mobile in retail

Report also covers drive-to-store campaign case study

Press release

  • 60 per cent of smartphone owners buy products on their mobile phones
  • 47 per cent buy products they’ve seen in store on mobile
  • 40 per cent use mobile couponing services

November 26th 2015. Timed to the push as retailers both in the US and Europe prepare for the impact of Black Friday and the upcoming Christmas madness, adsquare, the Audience Management Platform for mobile programmatic advertising, has released the results of its latest consumer survey, providing brands and businesses key insights around the role and significance of mobile for the retail industry. Continue reading

caudwell's image didn't benefit from the collapse Another VC to look into UK’s Phones4u demise

Asking for access to investigation into High Street retailers’ demise

There is, of course, a perfectly logical explanation for the collapse of one of Blighty’s largest High Street mobile phone retailers last year [2014]. The company lost its last two Brit MNO [Mobile Network Operators] – out of four- as partners for handset contract sales. And that’s the reason given for placing Phones4U into administration by BC Partners – the VC firm which was effectively controlling the retailer at the time. However, its obvious that others besides GoMo News thinks that there was more to it than was revealed. (See ‘Complex series of events lead to Phones4U demise‘). Now a story in The Sunday Telegraph claims that Cyrus Capital partners have joined Stonehill Capital Partners in approaching the administrators – PwC. The pair want access to an investigation carried out by legal firm, Quinn Emmanuel, into the circumstances leading up to Phones4U’s demise. Continue reading

digitally savvy retailer - wade-gery Marks & Sparks admits to Net blunders

Then claims it is UK’s most digital-savvy retailer

In a somewhat revealing interview with the UK newspaper – The Sunday Telegraph, Marks & Sparks’ [Marks & Spencer's] director for multichannel, Laura Wade-Gery, made some startling admissions about the leading retailer’s online performance. For example, after spending £150 million rebuilding the Marks & Spencer web site, the company experienced a 8.1 per cent decline in online sales in the first quarter after the relaunch. One good reason was probably that the relaunch forced its six million existing to regegister. But GoMo News wonders whether enough emphasis was place on mobile and tablet compatibility. That said, M&S did reveal that it is planning a cooking app for the Apple iWatch [Watch]. Continue reading

make early contact - hance 360 Phones 4u stores still up for grabs

Some prime UK High St locations still available to independents

The company in charge of the administration of former UK’s second largest mobile phone retailer, Phones 4u – PwC [PricewaterhouseCoopers] says that some 360 stores are still available. Given that certain of these stores are in prime locations – such as Brighton, these could well be snapped up by independent mobile phone retailers. After all, many consumers will still visit the High Street store’s location expecting to acquire a mobile phone. So it seems a good idea for such businesses to contact the [real] estate agents appointed by PwC – Prime Retail Property Consultants. Plus of course, there are between 1,679 and 2,400 experienced mobile phone staff now on the market. Continue reading

Miles_Quitmann Guest Post: Don’t forget the rest of the mobile journey when thinking about beacons

by Miles Quitmann, CCO with Proxama

There has been a lot of discussion about the potential for Bluetooth beacon technology or iBeacons as Apple has branded it, particularly its use in retail. Given interesting roll outs by EasyJet, Virgin Atlantic and Major League Baseball, it is clear that Beacon technology is not limited to retail but has the potential to transcend these boundaries. ABI Research recently forecast that the Bluetooth Low Energy (BLE) device market would reach 60 million within the next five years. Coupled with these use cases it is clear that confidence in the technology is growing strong. Continue reading

jon_banks2 Guest Post: Cutting hidden costs with validated P2PE

by Jon Banks, business development director with the The Logic Group

After some challenging times for retailers, the UK economy is looking like it may have finally turned the corner. Official figures show that recent growth has taken us past the pre-recession peak. While no-one would claim this is anything but good news, for many businesses, the UK is not quite out of the woods yet. Which is further emphasised when you read the stats that say economic growth is at its weakest rate in three years. Continue reading

value lies in meaningful contact - geddes iBeacons technology free for retailers

Get iBeacon solutions installed by September in time for Xmas

Press release

July17th 2014. Certain specific retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a global leader in iBeacon technology, security and deployment. iBeacon technology is set to revolutionise retail. Beacons can engage users more accurately than any other technology has allowed before, giving customers information that will benefit them in an exact moment. Continue reading

perfect timing to team up with vodafone- wagner Powa Technologies acquires MPayMe to expand global footprint and break into new markets

Move will see integration of ZNAP with acclaimed new mobile commerce service PowaTag, enabling new features ranging from utility bill payments to rewards schemes

Press release

June 12th 2014. International commerce specialist, Powa Technologies Group, has announced the acquisition of Hong Kong-based mobile expert MPayMe in a move that will vastly increase its global reach and provide a world-leading payment solution for the retail, telecoms and utility industries. The merger between the two privately held companies will see Powa Technologies and MPayMe operate as a single global entity under the Powa brand to bring in a new class of universal mobile payment that will reach millions of customers and merchants across Europe, Asia and the USA. Continue reading

schneyder - How brands can utilise the best mobile messaging analytics

OtherLevels says they can help improve customer engagement strategies

In an effort to keep up with consumers’ growing appetite for smartphones and mobile experiences, 91 per cent of UK brands have developed their own mobile app marketing analytics firm, OtherLevels claims. Indeed, the demand in the UK is so great that according to research conducted by comScore for Expedia Media Solutions, the UK mobile market is now outperforming the USA. 57 per cent of the UK now owns a smartphone which is slightly more than in the USA where that figure is 51 per cent. Meanwhile Savvy Marketing reports that 64 per cent of mobile users in the UK are embracing targeted offers via their mobile devices – up from just 24 per cent two years ago [2012]. Continue reading

apple has proximity ads sewn up -akka Guest Post: Mobility culture shock

by David Akka, UK md with Magic Software

Mobile is not just a fad technology, it will change business culture as we know it. Some executives see mobility as a potentially destructive development that threatens security and control over enterprise data. Others perceive mobility as a tool for streamlining existing IT services and apps. A third group recognises enterprise mobility as a strategic opportunity, that will change the business culture as we know it, creates a mobile unit, and puts a C-level person on top to examine new market opportunities, consumption trends and what competitors do. Continue reading

showrooming isn't going away - laight Brits regularly practicing showrooming says EE

But retailers can turn this to their advantage with connected retail

According to new research by EE, almost half of British consumers are regularly practicing ‘showrooming,’ That’s when people use a mobile device – such as a smartphone or a tablet, to check for the best prices whilst in-store. The research shows over 20 million consumers (equivalent to 44 per cent of total shoppers) now visit physical stores to browse products while using mobile devices to find the best deals online. To help retailers turn showrooming to their advantage, EE now provides a fully managed branded public Wi-fi service in-store as part of its ‘Connected Retail’ proposition. Continue reading

about the customer experience -heywood GoMo rant: You can’t sell the IoT on the High Street

Brits won’t buy a connected fridge from Dixons Carphone

Here at GoMo Towers we have been mulling over the implications of the proposed merger between two of the UK’s High Street giants: – the Dixons Group and the Carphone Warehouse. Now it makes a great deal of sense to merge two of the most common shops on the High Street – the mobile phone shop and the electrical retailer. The businesses are fairly complimentary. What worries us, however, are the comments made in favour of the merger which point to the Internet of Things [IoT] as being an area where the new group might enjoy an advantage. It seems the financial markets agree us because the following day shares in Dixons closed down 5.23 at 45.67p, while Carphone fell 26.5 to 301.3p. Continue reading

affiliate_window_april iPad owners buy more and spend more says Affiliate Window

Monthly UK mobile tracker shows £1 in every £4 comes from mobile

A comprehensive picture of the UK mobile landscape has been provided by Affiliate Window with its Monthly Mobile Tracker mobile statistics for April [2014]. The company is able to obtain these stats because it works with major retailers and web site owners such as John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com. Here at GoMo News we were particularly interested by the figures for online sales broken out by mobile OS. For example, Android smartphones accounted for 25.12 per cent of smartphone traffic and 25.61 per cent of sales. However, an iPad typically converts at 3 per cent above Android tablets. Plus iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do. Continue reading