Category Archives:
retail

Miles_Quitmann Guest Post: Don’t forget the rest of the mobile journey when thinking about beacons

by Miles Quitmann, CCO with Proxama

There has been a lot of discussion about the potential for Bluetooth beacon technology or iBeacons as Apple has branded it, particularly its use in retail. Given interesting roll outs by EasyJet, Virgin Atlantic and Major League Baseball, it is clear that Beacon technology is not limited to retail but has the potential to transcend these boundaries. ABI Research recently forecast that the Bluetooth Low Energy (BLE) device market would reach 60 million within the next five years. Coupled with these use cases it is clear that confidence in the technology is growing strong. Continue reading

jon_banks2 Guest Post: Cutting hidden costs with validated P2PE

by Jon Banks, business development director with the The Logic Group

After some challenging times for retailers, the UK economy is looking like it may have finally turned the corner. Official figures show that recent growth has taken us past the pre-recession peak. While no-one would claim this is anything but good news, for many businesses, the UK is not quite out of the woods yet. Which is further emphasised when you read the stats that say economic growth is at its weakest rate in three years. Continue reading

value lies in meaningful contact - geddes iBeacons technology free for retailers

Get iBeacon solutions installed by September in time for Xmas

Press release

July17th 2014. Certain specific retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a global leader in iBeacon technology, security and deployment. iBeacon technology is set to revolutionise retail. Beacons can engage users more accurately than any other technology has allowed before, giving customers information that will benefit them in an exact moment. Continue reading

leading force  in digital commerce - wagner Powa Technologies acquires MPayMe to expand global footprint and break into new markets

Move will see integration of ZNAP with acclaimed new mobile commerce service PowaTag, enabling new features ranging from utility bill payments to rewards schemes

Press release

June 12th 2014. International commerce specialist, Powa Technologies Group, has announced the acquisition of Hong Kong-based mobile expert MPayMe in a move that will vastly increase its global reach and provide a world-leading payment solution for the retail, telecoms and utility industries. The merger between the two privately held companies will see Powa Technologies and MPayMe operate as a single global entity under the Powa brand to bring in a new class of universal mobile payment that will reach millions of customers and merchants across Europe, Asia and the USA. Continue reading

schneyder - How brands can utilise the best mobile messaging analytics

OtherLevels says they can help improve customer engagement strategies

In an effort to keep up with consumers’ growing appetite for smartphones and mobile experiences, 91 per cent of UK brands have developed their own mobile app marketing analytics firm, OtherLevels claims. Indeed, the demand in the UK is so great that according to research conducted by comScore for Expedia Media Solutions, the UK mobile market is now outperforming the USA. 57 per cent of the UK now owns a smartphone which is slightly more than in the USA where that figure is 51 per cent. Meanwhile Savvy Marketing reports that 64 per cent of mobile users in the UK are embracing targeted offers via their mobile devices – up from just 24 per cent two years ago [2012]. Continue reading

apple has proximity ads sewn up -akka Guest Post: Mobility culture shock

by David Akka, UK md with Magic Software

Mobile is not just a fad technology, it will change business culture as we know it. Some executives see mobility as a potentially destructive development that threatens security and control over enterprise data. Others perceive mobility as a tool for streamlining existing IT services and apps. A third group recognises enterprise mobility as a strategic opportunity, that will change the business culture as we know it, creates a mobile unit, and puts a C-level person on top to examine new market opportunities, consumption trends and what competitors do. Continue reading

showrooming isn't going away - laight Brits regularly practicing showrooming says EE

But retailers can turn this to their advantage with connected retail

According to new research by EE, almost half of British consumers are regularly practicing ‘showrooming,’ That’s when people use a mobile device – such as a smartphone or a tablet, to check for the best prices whilst in-store. The research shows over 20 million consumers (equivalent to 44 per cent of total shoppers) now visit physical stores to browse products while using mobile devices to find the best deals online. To help retailers turn showrooming to their advantage, EE now provides a fully managed branded public Wi-fi service in-store as part of its ‘Connected Retail’ proposition. Continue reading

about the customer experience -heywood GoMo rant: You can’t sell the IoT on the High Street

Brits won’t buy a connected fridge from Dixons Carphone

Here at GoMo Towers we have been mulling over the implications of the proposed merger between two of the UK’s High Street giants: – the Dixons Group and the Carphone Warehouse. Now it makes a great deal of sense to merge two of the most common shops on the High Street – the mobile phone shop and the electrical retailer. The businesses are fairly complimentary. What worries us, however, are the comments made in favour of the merger which point to the Internet of Things [IoT] as being an area where the new group might enjoy an advantage. It seems the financial markets agree us because the following day shares in Dixons closed down 5.23 at 45.67p, while Carphone fell 26.5 to 301.3p. Continue reading

affiliate_window_april iPad owners buy more and spend more says Affiliate Window

Monthly UK mobile tracker shows £1 in every £4 comes from mobile

A comprehensive picture of the UK mobile landscape has been provided by Affiliate Window with its Monthly Mobile Tracker mobile statistics for April [2014]. The company is able to obtain these stats because it works with major retailers and web site owners such as John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com. Here at GoMo News we were particularly interested by the figures for online sales broken out by mobile OS. For example, Android smartphones accounted for 25.12 per cent of smartphone traffic and 25.61 per cent of sales. However, an iPad typically converts at 3 per cent above Android tablets. Plus iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do. Continue reading

Snow+Rock, Runners Need & Cycle Surgery join Udozi

In time for the Spring shopping season

Stores will list all of their stock on Udozi so people can quickly and easily find lifestyle and outdoor gear in shops near them, available to buy today

Press release

April 23rd 2014. Udozi has announced that Snow+Rock, Cycle Surgery and Runners Need are the latest high street retailers to come on board the local shopping platform’s ever growing database of reputable retailers. Hot off the heels of brands like Maplin and Evans Cycles, the latest additions to the Udozi portfolio have arrived in time to coincide with the official start of British Summer Time, helping outdoor fans find the perfect gear with which to enjoy the longer, lighter evenings. Continue reading

provides retailers with real-time roi impact - settini MobPartner launches tool for tracking mobile influence in-store

MobRetail helps increase mobile’s influence on in-store sales

The MobRetail tracking platform – just launched by MobPartner, a Performance-based mobile advertising platform, aims to enable retailers to accurately measure how mobile influences in-store sales and traffic. The company claims that MobRetail measures from mobile app download to in-store purchase and gives retailers complete ROI attribution to mobile investments. MobRetail communicates with the retail app and mobile device utilising in-store beacon technologies,to report ROI on mobile ad spend. Continue reading

maplin had probably just sold out - macnamara Getting your hands on a Prestigio in the UK

Having recommended Prestigio for dual SIM a reader asks …

It was our own fault really. Having just recommended Prestigio handsets for their dual SIM capabilities in ‘Dual SIM handsets need instant online’, we received a plea from a regular GoMo News reader in the UK. Candelaria Rodriguez Bento asks, “I want to get a Prestigo mobile phone but I can not finding any shop in London that sells Prestigio mobiles. I’ve tried Maplins in London. They have the tablets but they no have Prestigio phones.” This just helps to illustrate the difficulty of breaking into a developed market as a new entrant handset supplier. Consumers often want to touch & feel before they buy. Continue reading

jon_banks2 Guest Post: MWC retrospective on NFC & mobile wallet

by Jon Banks, director of payments solutions, The Logic Group

Of all the conversations I had at MWC [Mobile World Congress] 2014, the topic of ‘mobile wallet’ generated by far the most interest and excitement. The GSMA’s High Street of the Future exhibition provided a tangible demonstration of how services such as mobile wallets could realise future customer experiences and shape the connected high-street of the future. These real time enabled-demonstrations showed that – with the correct ecosystem of customer interaction vendors, retailers can develop a targeted and interactive shopping experience that evokes brand advocacy with the customer. Continue reading

consumers are always mobile - taylor EE targets retailers with omni-channel approach inc Wi-fi

Can be combined with heat maps

EE has introduced a new managed service, Connected Retail, that uses mobile connectivity in-store to improve the customer experience and open new revenue streams. The aim is to let retailers send customers personalised offers and promotions to their smartphone while they are in-store. It can be combined with heat mapping technology to anticipate queues at the checkout before they arrive. Continue reading

shopping_trolley British retailers face £1bn in lost sales every year due to long queues says EE

EE’s latest survey marks the launch of Total Enterprise Mobility, a new approach to help businesses become more genuinely mobile

Connected Retail from EE enables retailers to use in-store mobile connectivity to improve the customer experience and open new revenue streams

Asda store managers save seven hours a week with EE’s Connected Retail solution

Press release

March 17th 2014. British retailers stand to lose £1.04 billion a year because of long queues at the check-out, according to a new survey by EE, the UK’s most advanced digital communications company. 73 per cent of shoppers will abandon purchases if they have to wait longer than five minutes to make that purchase, the survey found 1. To help retailers address such operational challenges, EE has introduced Connected Retail, a new managed service that uses mobile connectivity in-store to improve the customer experience and open new revenue streams. Connected Retail is the first proposition in EE’s new Total Enterprise Mobility approach for business, designed to help corporate and public sector organisations become truly mobile in every way. Continue reading