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Twitter's Ross Sheil at APS To sell your apps, be social

Advice from Twitter’s Ross Sheil @ App Promotion Summit

To ensure that an app is successful, business developers should ensure that they focus on social media sales rather than app stores. That was the underlying message in presentations at the App Promotion Summit held in London yesterday [July 9th 2015] from both Facebook and Twitter. Plenty of statistics were given to support this, by Ross Sheil of Twitter in particular. These sites are also providing developers with software suites to analyze app performance, the aim being to identify usage patterns and keep your users engaged. Twitter’s Fabric suite for mobile developers is in fact now a year old. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

nokia even shows whatsapp in 630 promo pic - bottom left Nokia WhatsApp worries spread to latest Lumias

A legacy from the N73 which can’t run WhatsApp

Well, we’ve seen it all now.Worries about the ability of Nokia handsets to run the highly popular WhatsApp IM [Instant Messaging] client have now spread to the latest Lumia 630. Reader, Jazzny, asks … “Does Nokia Lumia 630 Dual SIM have WhatsApp? Coz I wanna buy it.” Well, Jazzny, the answer is a massive “Yes“. not only does the Lumia 630 have the ability to run WhatsApp, the app itself comes already pre-installed on this handset. As is the case with most recent Lumias. In addition to WhatsApp, supported IM clients also include Skype IM, WeChat, Viber, LINE, MySpace, Twitter, and Yahoo! Messenger. Continue reading

sheil - speaking on how twitter can be  best utilised Twitter’s Sheil to keynote @ App Promo Summit

Theme will be how Twitter can be best utilised for mobile app promotion

News has just reached us that Twitter has confirmed that its EMEA Mobile Specialist, Ross Sheil, will be delivering the Keynote Address at the App Promotion Summit. This will take place at Jumeirah Carlton Tower, Knightsbridge, London [UK] on July 10th. (See the full event list here). Ross will be using the event as a platform to announce some major news in relation to how Twitter can be best utilised for mobile app promotion. All the signs are indicating that APS London will sell out. The organisers, mobyaffiliates, say that they’ve received twice as many bookings as they had at the same point last year [2013]. Plus capacity at the venue is restricted to 200 people so it’s worth booking now. Continue reading

nike fuelband leak revealed 1st on secret Secret social app comes out for Android

Not sure when the original Apple iOS app went global, tho

Good news for social media fans is that the Android app for the trendy Secret network has just become available. Secret’s USP [Unique Selling Point] really does keep your identity secret. Which is great because people can use it to publish stuff which normally they daren’t put on Facebook, Twitter or even WhatsApp. GoMo News has actually installed this app and discovered a really neat rumour about Nike’s wearables division firing staff which had been first leaked via Secret. Continue reading

image used by ee in tweet EE’s initial humorous response to its network outage bombs badly

Actually what some customers need to do was reset their phones

UK MNO [Mobile Network Operator], EE, suffered an embarrassing network outage on Wednesday night [March 19th 2014]. There were conflicting reports of actually how long the outage lasted with some customers complaining they had been without service for up to six hours. It may have been handset problems which caused such an apparently long delay. It’s also unclear just how many of EE’s 27 million customers across the UK were affected. EE operates under the T-Mobile and Orange brands, as well as is own EE brand in the UK. It appears that some EE customers had a sense of humour failure over a joke explanatory tweet the company sent out. Its text message apology was more demure. Continue reading

mikel_steadman Guest Post: Customer support & the speed of now

by Mikel Steadman, manager of sales engineering & implementation services with Dyn

Currently, we are in the era of user experience and it is imperative that businesses understand that the experience does not end with their products or services. It also includes the post-sale support they provide. The way in which companies are providing that support is changing rapidly and should they fail to keep up, their business could be left behind, too. Of course, throughout history customers have received those experiences differently. Before the advent of telephone support (1890-1960), consumers would purchase from their local supplier/vendor/shop in a face-to-face engagement. Why? Because that was the best way to assure to know your supplier, product, and support team. People walked away with an expectation that they knew their path of support and new purchasing opportunities. Continue reading

source: re/code Twitter online commerce offering exposed by Re/code

But will it take a mobile first approach to accepting payments?

A blog on specialist news site, Re/code – written by Mike Issac and Jason Del Ray, appears to have revealed Twitter’s plans to start advertising and selling goods. The post says that the authors stumbled upon documents openly display on the web site which have subsequently been removed. The report here says that Twitter appears to have already been working with an online commerce site – More importantly, its payment processing fulfillment will be handled by a company called Stripe which supports both web and mobile payments. Continue reading

Christopher_Austin Guest Post: Apps and games we can’t live without

by Christopher Austin, a freelance writer who sometimes works with Army Games 365

Who doesn’t love a good app on their smartphone? Those beautiful, colourful squares have become vital tools to our daily existence. Shazam, MyFitnessPal, Instagram, Twitter, and numerous others, are keeping our lives in motion. Social media is now more powerful than ever, and with the advent of technology there’s no better way to stay connected with your friends than through a good app. Games should not be overlooked either because they’re just as valuable and engaging as the most popular apps out there. Continue reading

Juniper_in-app_spend Spend on in-app ads will increase fivefold by 2018

Latest predictions for spend on in-app advertising from Juniper Research

According to a new report from Juniper Research in-app mobile adspend should reach $16.9 billion by 2018 – up from $3.5 billion in 2013. The report says growth will be driven by several key factors including: – improved targeting capabilities plus a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising. Plus tablets will close the adspend gap on smartphones. Continue reading

optimising facebook proves most lucrative - palli Snapchat, Vine among top smartphone apps of 2013

Press release

January 2nd 2014. Snapchat, Vine, and Candy Crush Saga earned coveted spots on smartphones this year, making them among the most downloaded apps of the year. There are more than a million apps on Apple Inc’s App Store and Google Inc’s Play store, the two dominant marketplaces for apps, which see billions of downloads each year. This year [2013], the most downloaded apps were new takes on communication, gaming, and entertainment, according to mobile app experts. “2013 was a really interesting year in terms of maturation, milestones and new trends,” said Craig Palli, chief strategy officer at Fiksu, a mobile marketing company based in Boston Continue reading

NFC_University GSMA launches NFC Challenge in conjunction with MWC

Mobile industry body continues to promote contactless technology

The GSMA, which organises the Mobile World Congress exhibition and conference in Barcelona, is continuing its relentless drive to spur the growth of NFC (Near Filed Communication). Its latest effort is to host a competition to find the best ideas for an NFC future. Simply entitled ‘The NFC Challenge’ it is open to everyone to submit their ideas idea for the next NFC innovation. Significantly, The GSMA is utilising Twitter as the toll for accepting entries although those with no Twitter account (is anybody left?) can submit their idea through the GSMA’s online form. Continue reading

dogfooding is vital - seibert Dogfooding is vital to mobile app development says Twitter

All will be explained by Jeff Seibert at Apps World North America

‘Dogfooding’ 1 is a vital part of the development process and one that all companies need to be adopting, according to Twitter’s director of engineering Jeff Seibert, who will be speaking at Apps World North America,  San Francisco held between February 5th-6th [2014]. His keynote address – at 2pm on Day One of the Developer World track, will be entitled ‘Developing for Billions’. He will examine how Twitter structures engineering to develop, test and maintain an app with so many users, allowing for automated testing and continuous integration. Continue reading

we're poised to ride this wave - davies Twitter set to move into mobile advertising ad space

Industry reaction from Adbrain

The recent news that Twitter is trying to move into the mobile advertising ad space comes as no surprise to the established players. “Twitter’s recent acquisition of MoPub and its need to keep its new shareholders happy meant it was only a matter of time before it started retargeting on mobile,” observed Gareth Davies, CEO at Adbrain. But it isn’t going to be all plain sailing even if Twitter is a massive player in the social networking sector. Continue reading

MNOs offer the only ubiquitous messaging service - Amedume IM services like WhatsApp overtaking Facebook

And MNOs are ideally positioned to take advantage says Acision

Recent research by On Device here found that IM [Instant Messaging] app leader, WhatsApp has overtaken Facebook in terms of being the leading social messaging service on mobile. The report also confirmed that social messaging apps – including WeChat, Twitter, BBM and Skype – are the dominant way in which people communicate on their mobile phones. This ties in neatly with Acision‘s own research which revealed that 80 per cent of UK smartphone owners are now using Over-the-Top (OTT) or IM services, with 76 per cent of these using both SMS and OTT/IM messaging services together. “Multi-channel messaging is a reality and consumers are utilising different messaging platforms to fulfil their different messaging needs,” claimed Koby Amedume, global director of communications with Acision. Continue reading