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MTV Super Tuesday Citizen Journalists with live mobile to web broadcasts from Flixwagon

Published on Sunday, March 9th by Bena Roberts

I just saw some videos from MTV’s army Street Team -08 citizen journalists.  They were really good and a great way of educating consumers about mobile to video services. I then saw this press release from the end of January it’s slightly old, but still highly relevant.

What happened?
Basically MTV put together a Street Team of [...]

Image Semantics: SMS vs MMS vs Emotions

Published on Thursday, March 6th by Bena Roberts

Everyone knows that SMS is the driver of mobile data.
Everyone also knows that MMS use is increasing but picture messaging hasn’t been the revenue driver initially anticipated. Moreover, MMS might not ever take over SMS use.

But today I had a very interesting conversation with James Pycock and Richard Harris from a company called Image Semantics  [...]

Mobile Visual Search Vendors

Published on Thursday, March 6th by Bena Roberts

Anyone that reads GoMo News regularly will know that I love my lists!  Even though I am turning from Analyst to Strategist its vital to know who is who in the market.

So here is my list of visual mobile search companies. (By the way the operator interest and queries and questions on this area has [...]

Modu

Published on Thursday, March 6th by Bena Roberts

Modu is a phone with attire a new way and concept around communicating and integrating mobile in to your life.

I had a three minute chat with Oren Todoros blogger and evangelist for Modu.
If you don’t know what Modu is check it out here: http://blog.modumobile.com
But this is what we spoke about
Bena: Hi Oren! Can you summarize [...]

Microsoft Yahoo! “What comes, comes” says Ballmer

Published on Monday, March 3rd by Bena Roberts

Its no secret I am a fan of Mr. Ballmer and speaking at a press conference at CeBIT today he said, “what comes, comes”. This was in response to the bid Microsoft made for Yahoo! that has been rejected.
More CEBIT Microsoft CEO says Yahoo offer ‘still makes sense’ regarding price UPDATE.

GoMo News at Mobile Conferences

Published on Thursday, February 28th by Bena Roberts

I am delighted to announce a new media partnership with the IIR for its Telecoms Web 2.0 Conference.  (See banner and more details on the right handside of the page under Media Partners).

What is the conference about?
Telecoms Web 2.0 delivers two intense and highly interactive conference days built around case studies from operators who are [...]

Mobile Discovery: T9 Nav vs Qix

Published on Tuesday, February 26th by Bena Roberts

 

Discovery was predominant at the Mobile World Congress. T9 Nav made a big splash as did Qix. But what is all the fuss about?
On-device discovery is one of the more predictable evolutions in mobile services, but it is fundamental to the progress of the mobile industry as well as to the introduction of disruptive services [...]

The MEF: Mobile Entertainment Forum

Published on Monday, February 25th by Bena Roberts

This morning I had the pleasure to speak to Rimma Perelmuter the Executive Director of the MEF. The MEF is the Mobile Entertainment Forum aka The Global Voice of Mobile Entertainment.

I have attended many MEF events and have met the MEF team (Rimma, Sarah, Suhail and Stephanie) on several occasions – but I still had [...]

Mobile Advertising Click Through Rates of 5%, 12%, 25% and 29%?

Published on Thursday, February 21st by Bena Roberts

I am not the only one who finds the recent high profile comments about Click through Rates hard to swallow.
It started with Vodafone’s Ray de Silva quoting 25% at Mobile Advertising and Marketing Forum in London in January.
Then, at the MoMo Peer Awards Blyk’s CEO quoted 29%. Both Vodafone and Blyk have not shown any [...]

MWC: Mobile Advertising chat with Mobixell’s Senior VP of Marketing Avichai Levy

Published on Tuesday, February 19th by Bena Roberts

I have known Avichai Levy for a while now and interviewed him on several occasions. But this time he was flying the flag for Mobixell.Mobiixell will be a competitive threat to the likes of Amobee by pushing adverts to clients via the server (where it already sits on many operator platforms). So its not going [...]

Are Mobile Barcodes nearing tipping point?

Published on Sunday, February 17th by Bena Roberts

At the recent Mobile World Congress, I visited the stands of many of the major new mobile barcode companies. Each company stand showcased the potential of barcodes -but the corporate identity and drag queen back stabbing of the players in the industry could hurt the future of the barcode industry.
The way forward is and has to be standardisation, [...]

MWC: Chat with W3C on Mobile SEO

Published on Wednesday, February 13th by Bena Roberts

So, I have a real bee in my bonnet on Mobile SEO at the moment. I am trying to write a white paper understanding the issues and problems with defining Mobile SEO at the moment.

Not focusing on pure technology I want to discover what leaders are doing to help business and consumers to promote their [...]

MWC: On the floor with Yahoo! Europe talking mobile advertising

Published on Wednesday, February 13th by Bena Roberts

I had a fantastic demo of mobile advertising from Yahoo! on the floor at Mobile World Congress. I went through the whole display objectives and they just jumped straight into PPC campaigns and Yahoo!’s view of mobile advertising. Well in short, Yahoo! is doing some very groovy things in mobile advertising and display ads. Unlike competitors [...]

MWC: On the floor with puddingmedia mobile advertising by audio and SMS

Published on Tuesday, February 12th by Bena Roberts

So I went to the puddingmedia booth as I had heard about the company, loved the name and wanted to find out about the audio mobile advertising concept.

 I had spoken to one of the founders in the past and had asked to schedule a meeting to get the scoop on puddings audio and sms [...]

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