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Mike Kent VP and GM JumpTap Europe leaves

Published on Saturday, January 24th by Bena Roberts

Mobile Advertising and Sales guru from JumpTap Mike Kent who masterminded the business through an armoury of new clients and countries has left.
JumpTap will miss Mike as many of his big wins for the mobile search and advertising company include operators such as Telefonica, Telia Sonera and 3 Sweden.
It won’t be long before [...]

Quick bits: Mobile advertising for Ford Ka / Worlds fastest mobile device in India / Huge 3G numbers in China

Published on Monday, January 19th by Cian O' Sullivan

Story 1: Movile advertising will remain an integral part of Fords Ka campaign

The marketing campaign for Fords new Ka, will see it’s mobile advertising integrated with TV and online ads. The “Find It” campaign features a ‘Where’s Wally?’ style idea which encourages people to hunt down hidden images.  Ford is running its mobile marketing campaign [...]

Vodafone Portugal goes for quality and efficiency in mobile video with Ortiva

Published on Monday, January 19th by Cian O' Sullivan

Ortiva Wireless announced today that it will be deploying it’s Video Optimization Gateway (mVOGTM) with Vodafone Portugal. The platform should dramatically increase the efficiency and quality of mobile video on the carriers network for Vodafone live! customers. Ortiva’s solution will be in place starting in Q1 2009.
mVOG works by adapting streaming video content in real [...]

Yojo Mobile launches location-based mobile search for parents

Published on Wednesday, January 14th by Cian O' Sullivan

Yojo Mobile has launched a mobile search site specifically aimed at busy parents with kids. Yojo Mama is time and location-based, so parents searching for restaurants only see destinations and deals that are both nearby and open. It also shows user-generated reviews for each destination.
The mobile site has an on-line equivalent, so that parents can [...]

Movistar Argentina new mobile music services from Mobile Streams and Upcode

Published on Thursday, January 8th by Cian O' Sullivan

Movistar Argentina, Argentina’s largest network carrier, has awarded mobile music specialists Mobile Streams the contract for the launch of two full-track-download services: MotoID and UpcodeTM.
MotoID:
MotoID comes from Motorola and Shazam. It’s a preloaded app on specific Motorola handsets that lets users identify the title and artist of a song, just by holding their phone near [...]

Most popular iPhone Searches on AOL

Published on Tuesday, December 30th by Bena Roberts

AOL Mobile’s most popular iPhone search results in December are:
Most Popular Application: AIM
Most Popular Web Site: MySpace
Most Popular Celebrity: Jennifer Aniston
Most Popular Gift: Stanley Tools
Most Popular Xmas site: Santa Tracker

Mobile Adverts 3 Italia video calling and Solo Mobile Canada

Published on Sunday, December 21st by Bena Roberts

More great mobile services campaigns from operators one for video calling and one for a Solo Mobile walkie talkie service.

Best mobile advertising day 14 – Golden Gekko, Nokia 5800, Disney Camp Rock and Chrimbell

Published on Friday, December 19th by Bena Roberts

Thanks Golden Gekko (Magnus Jern) for pointing me to some super ads for our “best of mobile marketing” Christmas campaign.

Disney Camp Rock movie campaign (Sweden): http://camprock.golgek.mobi
Nokia 5800 launch campaign (Spain):
http://N5800.golgek.mobi
Oglivy X-mas iphone app (UK):
http://tinyurl.com/6re6wa 
I just downloaded Chrimbell and I love it! Sing-a-long Christmas application. But I am a bit nervous about having an Ogilvy campaign [...]

Buzzcity’s Mobile Advertising to deliver by region

Published on Tuesday, December 9th by Cian O' Sullivan

Rating: New service is set to come to US and UK in early 2009 but is there demand for regional?
BuzzCity has announced the launch of it’s new service for advertisers. It allows location-based mass advertising, targeted by region instead of demographic. The initial offering is centered around four cities in India, Mumbai, Delhi, Chennai and Kolkata. [...]

Mobile widget provider Snac believe brands and off-deck have an advantage

Published on Monday, December 8th by Cian O' Sullivan

Rating: Mobile widget dashboard to use pre-cached info for speed

Mark Caron, Founder/CEO of Snac, Inc. had some interesting comments to make during the Off-Deck Conference in Boston last week. He was speaking about an area of the market that he hopes to exploit with the up-coming release of Snac‘s mobile widget dashboard. Snac wants to [...]

Off Deck Boston: Ringbacks predicted for rocket take-off, with Off Deck providers giving the push

Published on Thursday, December 4th by Cian O' Sullivan

Rating: Ringback tone providers believe that Off Deck content will make RBTs huge

Ringback tones have been hugely successful in Korea, amongst other places, but have failed to properly take off in the West. Music and video content provider LiveWire Mobile, and the ringback tone service from Comverse, Fun Dial, believe that this is because ringbacks [...]

AT&T and SMS Mobile Search and Voice Search firm ChaCha announce strategic partnership

Published on Wednesday, December 3rd by Bena Roberts

SMS – is king once more. ChaCha Mobile Search has a new strategic partnership with AT&T.
What is it?

ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).The two companies also will work together to further enhance ChaCha’s free mobile-answers service and explore opportunities in both text and voice ad-based services. [...]

Mobile Advertising: MyClick seals deal with Shanghai Volkswagen to promote new car

Published on Friday, November 21st by Cian O' Sullivan

Rating: Image recognition software connects mobile users to advertisements through MMS
MyClick have announced that it has been chosen to promote Shanghai Volkswagens new car, the Lavida. This has followed soon after the very popular display of it’s image recognition at the Mobile World Congress, where contestants got to participate in a treasure hunt by taking [...]

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