Yahoo keeps mobile search in the spotlight as it boots out Google from O2

Today, Yahoo! and O2 Germany announce and launch an exclusive, multi-year mobile search partnership, with Yahoo! providing the search services on O2’s mobile portals, displacing Google as their search partner of choice. Additionally, as part of the deal, O2’s portals will include links to some of Yahoo!’s most popular mobile properties including Yahoo!’s new mobile homepage, Yahoo! Mail, Yahoo! News, Yahoo! Weather, Yahoo! Finance, Flickr, Yahoo! Eurosport and more.

GoMo 1-1 @CTIA with Keith Saft, Consumer Products, Yahoo!

We sat down with Keith Saft, Director of Core Mobile Consumer Products at Yahoo! who took us through some of the developments from the company today… although we did wander off topic and discuss mobile finance and problems with getting Yahoo! homepage on different OS platforms.

Yahoo! sexes up the mobile homepage but why isnt it enough?

m.yahoo.com has improved. It has more personalisation, 3x more hits and a reach of 35 million unique users per month (US only).

Indian Mobile Advertising Company MKhoj rebrands to InMobi and starts fighting for European market share

Europe is a vital, exciting and high-value market for mobile advertising. Over the past year AdMob has strengthened its presence in the UK; BuzzCity has set up in Paris; Adfonic has launched in the UK. On top of that 3rd Screen, Nokia Ads and Yahoo are all strategically placed in London, Berlin or Hamburg to capture Europe.

Yahoo and Microsoft deal has bite and mobile has potential too

If you look at Google’s domination in the search space; the deal between Microsoft and Yahoo! looks like necessary action. It will be approved because it has to be. Google is a cartel in the online world and more completion and choice is necessary.

GoMo Buzzwatch: Microsoft and Yahoo! gang up on Google

The on-again-off-again relationship between Yahoo! and Microsoft has finally produced a 10-year agreement. The two companies are joining forces for a new Web search service targeted at both users and advertisers. Effectively, Microsoft will be taking over the actual search side of things, while Yahoo! handles all of the sales for search advertisers.

m.yahoo.com new mobile site on iPhone reviewed

As many of you know, I am British but I live in Germany. This was my first hiccup with the new mobile yahoo page when I called it up on my iPhone.

Ringleader and Netbiscuits team for mobile advertising

Now correct me if I am wrong but I am sure Netbiscuits teamed up with Yahoo! for mobile advertising. But now it seems that Ringleader has been chosen by Netbiscuits for its ad tracking.

Yahoo! Mobile Cricket services for the Ashes and new Yahoo Mobile BETA site

Yahoo has announced the availability of Ashes mobile content for the upcoming tour. With scores, news and updates easily searchable via Yahoo! oneSearch, it is a must-have for cricket fans ahead of the Ashes. Wicket by wicket, run by run, Yahoo! Mobile will allow the Barmy Army and casual watchers alike to stay up-to-date with the latest tour news.

Multimodal voice services – mobile’s hidden fruit?

Rich media services such as voice, barcodes, video are writing a new book for mobile services. But will the outcome be more like 1984 or The Wizard of Oz?

T-Mobile partners with Google for new myTouch 3G device

T-Mobile continues to switch between its girlfriends. On the right we have Yahoo! with the T-Mobile Web N Walk experience and on the left we have Google with a device strategy.

Yahoo My Display Ads reviewed

The best way to review a new service is to simply go in and create an advert. So that is what I did here are GoMo News - after I saw the PR from Yahoo on its new My Display Ads service.

Yahoo launches My Display Ads by AdReady

Yahoo has added to its online portfolio with a new pilot called My Display Ads. It is a self-service display ad solution for small businesses.

Yahoo extends mobile experience on 400 devices and in nine new countries

Yahoo! Mobile experience is now available in nine additional countries and 100 more devices worldwide. Providing an open and highly-personalized starting point to the Internet on both the mobile Web and as an Apple(R) iPhone app, Yahoo! Mobile enables consumers to discover, stay connected and stay informed through their mobile devices. Yahoo! Mobile is now [...]

Location based advertising has legs says mobile advertising network 1020 Placecast

1020 Placecast first caught my attention about six months ago, but since then they have been a bit quiet. I received a press release today with some significant stats.
What are they?
Well. Location based advertising solution Placecast has amassed over 250 web publishers and now reaches 100 million users.
From the press release:
 “Location-sensitive rich media advertising has proven [...]

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