CeBIT: T-Mobile touts MyFaves and Web ‘n’ walk success
According to T-Mobile -
MyFaves and web’n’walk on track for success
Over 150,000 customers in Germany now use the MyFaves popular community service. T-Mobile also has plans to expand this service soon along the lines of the “Good-Better-Best” concept. In addition, T-Mobile is rapidly increasing the number of handsets that support this service. T-Mobile is also on track for success with the web’n’walk Internet service, which has now been booked by over 2.1 million customers. The cooperation recently entered into with Yahoo! will make web’n’walk even easier to use from April. Increasing numbers of HSDPA-enabled handsets are cranking up the speed of Internet access via the T-Mobile network.
What we think?
In Feb 2007 T-Mobile was struggling with 1 million users so 1.1 million growth in one year is so staggering it’s actually not that believable.
MyFaves the popular voice social network for five friends only got 150K users despite overwhelming TV and online promotion.
I don’t want to rain on T-Mobile’s parade but I had expected more with MyFaves and I just don’t believe the Web ‘n’ walk rate. Just because more users actually have internet phones doesn’t mean they are using Web ‘n’ walk regularly.
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