Cellfire launces grocery coupon smartphone application

Cellfire Inc. today launched QMobile Coupons, the first electronic coupon syndication platform developed for iPhone™ and Android™ mobile applications. QMobile Coupons is a new way for mobile application developers and brands to provide valuable grocery coupon offers to the rapidly expanding mobile audience. Consumers can easily discover and save coupons to their grocery store savings card anytime and anywhere within the convenience of their popular mobile applications. Cellfire has secured several partnerships with leading applications such as ShopSavvy, Grocery Gadget and Intuition: Mom’s Personal Assistant.

The growth of smart phone users has led to a proliferation of mobile applications. Recently, comScore published that almost 29 percent of the 234 million mobile subscribers in the U.S. downloaded applications in the first calendar quarter of 2010. According to an ABI Research report, the number of mobile applications downloaded in 2010 will be almost 6 billion, doubling last year’s total of 2.4 billion. The iTunes application store has over 200,000 applications, while the Android Marketplace is growing quickly at over 50,000 offerings.

QMobile Coupons is another industry first for Cellfire, bringing electronic grocery coupon distribution to smart phone application developers for the first time. QMobile Coupons helps developers monetize their apps, while also offering value to their end users. Integration of QMobile Coupons is easy and can be customized with other Cellfire syndication suite tools, such as QFinder Coupons, Cellfire’s content discovery APIs.

The QMobile Coupons platform was developed using the latest Web browser technology including Webkit, CSS, and HTML5 toolboxes. Today, Cellfire has the largest grocery network in the country, extending its couponing program to more than 30 grocery chains across 4,500 locations nationwide. For more information about QMobile Coupons and Cellfire’s “Q” coupon syndication suite, please visit www.cellfire.com/developers .

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