Cellfire mobile coupons

Rating: burnin’

Cellfire has been on our radar for some weeks now (see analysis of mobile coupons, qode and Abaxia in The Mobile Advertising and Marketing Analyst).

The company reports it has issued 4 million offers via mobile in the past year.
More than 2,000 shops nationwide now allow consumers to redeem coupons.
Cellfire coupon/barcode technology supports 600 mobile devices.

From the press release
“Cellfire’s milestones over the past year demonstrate the enormous
popularity and market opportunity for redeeming coupons and discount offers via mobile phones,” said Cellfire CEO Brent Dusing. “Cellfire’s success is the result of its highly effective teamwork with its merchant and carrier partners, and it highlights Cellfire’s central role in leading a market set to grow exponentially in the next 12 months.”

What we think
This press release is all about self-evangelism. But its an important self-evangelism as the mobile barcode and coupon industry is going to grow amazingly. The only issue we have concerns standardisation – it’s a must sooner rather than later.