CES: MOTOMUSIC Soundbuzz

Rating: the response to a tired ROKR and the lack of a Walkman device - focus on the service

Motorola is quick to push music at CES. It’s MOTOMUSIC branch has acquired Soundbuzz a white label mobile music company focusing in China, Hong Kong and Taiwan.

From the press release
Soundbuzz’s multi-region music delivery platform enables the purchase and
distribution of digital content through over-the-air and wired broadband
connections. The company’s end-to-end system includes subscriber management,
content management, payment, client software and media delivery technologies.
The company maintains a consumer-facing brand, Soundbuzz, and will continue to
provide “white-label” services to carrier customers that offer tailored
solutions for Multimedia delivery.

“We are very pleased to announce this transaction with Soundbuzz. It will
provide Motorola with one of the most extensive music libraries in the Asia
Pacific region, advance our music and video offerings in Australia and South
East Asia, and build on the success of our MOTOMUSIC Services in China,” said
Bill Werner, senior vice president, future solutions and technology for mobile
devices. “We are delighted to welcome Soundbuzz’s strong management whose
extensive region specific experience in the music and video industries will
enhance the strength of our mobile device teams.”

“Motorola’s dedication to enhancing the digital music experience in Asia
complements our own objectives and makes it the ideal partner,” said Sudhanshu
Sarronwala, CEO of Soundbuzz. “This combination will help us extend our
platform and create exciting growth opportunities for Soundbuzz’s employees
and our partner music labels. Further, our customers will benefit from the
technological advancements that we expect to deliver as part of a global
leader in mobile communications.”

What we think?
Asia is the hottest market when it comes down to music and this is a wise move from Motorola. The Aisa market is ripe and whether the company continues to white label other services or create a killer mobile services opportunity for MOTO device – the opportunity remains.

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