We all know that mobile advertising is more than mobile SMS but like it or not – SMS remains King Kong of the mobile space.
Not only that it King Kong at the top of the Empire State Building when mobile advertising is concerned.
Why?
ChaCha has launched a Rich SMS Advertisingsolution that enables brand marketers to easily implement targeted, interactive advertising campaigns on mobile devices. With more than 1.7 million customers — 85 percent of whom are in the coveted under 25 demographic and nearly 50 million text and voice queries since the launch of its mobile answers service in January — ChaCha is uniquely positioned to benefit brands by engaging consumers with interactive mobile ads that drive brand awareness, generate leads and increase sales.
WHAT?
So basically ChaCha’s SMS search style service with voice and IM all triggered into one big pie – is a perfect outlet for pushing mobile advertising.
From the press release
“ChaCha’s mobile answers service is extremely popular with consumers largely because of its conversational nature,” said ChaCha Co-Founder and President, Brad Bostic. “This interactive and trusted relationship with on-the-go consumers can now benefit marketers by helping them more successfully reach their target audience in a non-intrusive way.
Via call-through or click-through, brands can leverage Rich SMS Advertising to drive users online, to 800 numbers or to in-store destinations. Additionally, brands can easily tailor ads and target consumers by the specific category of each ChaCha question (for example, by sports, music or politics), by location, time of day or customer profile (a bargain shopper or frequent traveler for instance). ChaCha can now serve over 28 million impressions per month, growing at 70 percent month over month.
What we think?
Kudos to ChaCha. I have met Brad Bostic and as well as talking family and kids and life he gave me an extremely successful demo of ChaCha. I liked it – but I don’t use it. Even though its easy and on Twitter its free – I just don’t.
But – millions of others seem to be and perhaps that is what counts.
