Chat with Andy Walker CEO of m-spatial about Spacemark

by: Bena Roberts Monday, February 11th, 2008

Bena: Hi Andy, Spacemark sounds like a mobile local search Stumble Upon

Andy: Its an inclusion brand. Its more similar to delicious as it stores your book marks and you can share them as you choose. The service is set to a brand that captures places, highlights address and sends them to a mobile device.

Bena: How much is it?

Andy: Its free.

Bena: Free? Ad-funded?

Andy: It’s a free service and it will always be free. We plan to monteize this by first building up a user base and then adding contextual advertising. This way when you save a spacemark or you retrieve information a contextual ad will appear before the download.

It’s similar to the audio Jingle adverts on 411 services in the US.

Bena: So are you going to manage the ad network?

Andy: No. We are going to collaborate with partners and local search or directory providers. We have a plug in brand. The days of people ringing up and paying for directory enquiries are numbered. Local information based on the advertising model is vital. Local search and directories are a number of disconnected activities that Spacemark will link together. Instead of ringing up an agent – you can just Spacemark it.

Rating: mark your space, save your location and then share it