Chat with Carlos Taboada CEO Mobile Advertising Company Webmoblink

webmoblink mobile advertising

I met Carlos Taboada CEO Webmoblink at the GoMo News Blender in February this year at Moblie World Congress. He told me about his mobile advertising idea then and now Webmoblink has been launched in the US, Latin America and China.

I sent him a few question via email for a catch-up of what Webmoblink is about.

When did you start Webmoblink and why?

CARLOS:We started Webmoblink in 2009. So we are fresh start-up with a simple concept. Our concept is that there is not only one web but there is a mobile and an online web. We have started with an offer and position in the market to deliver the most effective campaigns to everyone.

This is important as despite enormous growth in the mobile space – the mobile web is in its infancy. We believe that offering great mobile advertising products that encourage the growth of the whole ecosystem is the future.

Why is it important to offer both online and mobile ads together?

CARLOS: It is important because we are seeing more and more publishers and advertisers running worldwide ad campaigns across the digital media (online web and mobile web). Combining and unifying these two emerging technologies in a single platform , we are able to offer a lot of convenience and effectiveness to our users. This way they can totally manage and track all their advertising needs in a simple and quick way .For example, an advertiser can run ad campaigns, check their performance for any or all web and mobile ads, only concentrating their resources on those that work the best. It is a very effective way to optimize your advertising opportunities while maximizing your investment.

I see you offer your services in Portuguese and Spanish - is the Latin market the one to play for? How big is it and what is the potential in South America.

CARLOS: Being a Global ad network all the markets are important for us and we are working towards positioning ourselves as a worldwide ad network. However, we are very interested in developing the Latin market as one of our key target markets. As part of our commitment to this market, our site is also in both Spanish and Portuguese to be able to reach out to more publishers, advertisers , agencies and brands in a language they can understand and feel comfortable with.

For example, Brazil definitely has the highest potential for mobile advertising in Latin America, simply because of the size of the total mobile market itself. The same goes for Mexico following behind and for the other Latin countries .We are also very interested and currently going after the Hispanic / Latin population in the United States which it is currently over 45 million people and they are local here in our backyard . We are also targeting for its importance Spain and Portugal, being in Europe but sharing common language with their counterparts in Latin America.

How hard was it to create the site in China and attack China. Is the market already very competitive? So how do you plan to market it?

CARLOS: China itself is a huge market. It is eyed as a market of great potential by operators, handset manufacturers and mobile marketers alike. Everybody knows its potential as well as its complexity of dealing with such a diverse and regulated market. The mobile market in China is booming so are the opportunities. There are some players in online advertisers but much fewer in mobile advertising.

These companies are mostly local, very few outsiders. Our product offer is unique as a foreign player. Plus the fact that our site is in Chinese , it enables us to have a more effective reach.

As part of our introduction strategy in China, we recently launched in an mobile event last month in Shanghai. As a short term plan register publishers and advertisers in order to build our networks as well as to present and offer our platform to the Ad agencies in China. We need to build up the momentum to gain sufficient market share in order to be competitive. China is for us a very key market, but we also know that it requires time and resources. We are pretty confident that returns will be worth the effort and the wait.

I will conclude to your interview with a quote from a recent Juniper Research report:
“Of the four hot developing mobile markets, Brazil, Russia, India and China (known affectionately as BRIC),It is Brazil that offers the best potential for mobile data/Internet usage. Thus, it would stand to reason that there will be higher acceptance of or consumption of value-added services, such as advertising/marketing,” said Andrew Kitson, senior analyst, Juniper Research. This quote shows that of the 4 listed markets the report lists as hot developing mobile markets , two are key target markets for Webmoblink, this speaks for itself.