Chat with Guy Talmi Mobile Marketing Company Pontis

Pontis has had a great year with new customer wins in Brazil, China and Israel. I spoke to Guy Talmi Senior Marketing Director of Pontis today.

I wanted to know what the Pontis value ad to mobile marketing. So I asked Guy to give me a three minute overview so that I could scope out some questions.

It went very well and I quickly found out that Pontis did indeed have a value add.

What?
Well, basically it’s intelligent mobile marketing. I always thought that Pontis did marketing on mobile via surveys and discovery. It’s not the case.

Pontis has an intelligent marketing technology that monitors the way in which people buy or search or respond to content.  This is tailored individually per purchase and per user. This means that users are offered a choice at the billing stage to purchase content. Pontis monitors the response and can make it more lucrative or appealing for the consumer (if necessary) to clinch the sale.

So this means that sales can be sweetened with two for one or three for two or similar offers.

I then moved on to the mobile advertising question.

Guy made a point of saying that as a company the main aim was to push promotions for mobile operators. But it could plug into an ad server. If the operator wanted it could push free content or advertisements at the point of sale too.

Then the cost question.

Basically this technology is licensed.

What we think?
Simple, effective, nice.

I met a competitor with a similar technology at Orange Partner Camp last year – but it took him 2 hours to explain to me what he did. Why? Well he thought I wasn’t intelligent enough to grasp it! My chat with guy didn’t last longer than 15 minutes as he nailed this and gulp – I think I got it!

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