Chelsea Apps Factory provides springboard for Tom Daley’s dive into mobile

Chelsea Apps Factory develops mobile diving game for 2012 Olympic frontrunner

Press release

May 18th 2012. Apps consultancy and development house Chelsea
Apps Factory
, in partnership with diving star Tom Daley, hasĀ  announced the launch of Tom Daley Dive, a diving game aimed at the Olympic athlete’s fans, diving enthusiasts and mobile gamers, available on iPod Touch, iPhone and iPad. The new game challenges players to perform masterful dives in a fully realised 3D environment, with top scores displayed on a global leader-board.Tom Daley Dive challenges players to master the art of diving using timed touchscreen gestures to roll, twist and tuck their way onto the global leader board.

Tom Daley himself modelled his techniques for the game and players will be able to watch a virtual Daley show them how each dive should be done before attempting it themselves.

Other features of the game allow players to: -

  • Have their best scores featured on the global leader board
  • Have fun honing their dives in a special practice pool
  • Unlock exclusive Tom Daley content by completing in-game
  • Replay their dives frame by frame to see how they performed at
    each stage of the dive sequence
  • Share their in-game achievements with friends via Twitter and
  • Unlock new venues such as Beijing, Barcelona and London
  • Compete with other divers in the Championship for a chance to
    win gold

Mike Anderson, CEO of Chelsea Apps Factory, commented: “With the Olympics around the corner, interest in the athletes is really starting to build – especially so in Tom’s case because he’s already got so many fans and is tipped to be one of the biggest stars of London 2012. ”

That makes this the perfect time to release this app – not least because so many of us are now carrying smartphones capable of rendering the kind of immersive 3D graphics and gameplay we’ve built into Tom Daley Dive.

At Chelsea Apps Factory we pride ourselves on developing apps that are unique and exciting, taking advantage of what the technology can do to really engage with the end user – and Tom Daley Dive does just that.”

Tom Daley commented, “Apps are one of the best things about having a phone, and I jumped at the chance to create my own. There are no good diving games out there and I love how this game has turned out: it looks great and feels very realistic – although I’m a bit nervous my own score won’t make the online leader-board!

If the game helps raise awareness of diving and gets people excited about the Olympics this year, I’ll be really pleased.”

Tom Daley is a double Commonwealth Games gold medal-winning diver whose exploits at the 2008 Summer Olympics in Beijing won him over one million fans around the world. He specialises in the 10m platform individual and 10m platform synchronised diving events.

Daley was Britain’s youngest team-member at the last Olympics, and has won the BBC Sports Personality of the Year Young Personality Award three times during his career.

The game is available to download free from the App Store for iPod Touch, iPhone and iPad here. Users can purchase the full version for an in-app spend of 69 pence, which unlocks the full range of dives, the Championships, where the player can compete for gold and a range of Olympic venues.

About Chelsea Apps Factory

Chelsea Apps Factory is the UK’s fastest growing consumer & enterprise Apps consultancy and development house. Based in a converted factory in Chelsea, it has a client base of global companies and brands including Robert Walters, Vodafone and the National Gallery.

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