China Mobile launches preview of mobile application store

china-mobile-market-logoHere’s another quick story that caught our attention from China, along with the Ericsson piece from earlier. China Mobile has apparently launched a preview version of an upcoming mobile application store today.

Mobile Market was launched in preview form today – at least, we hope it’s preview form. The download links don’t work yet, but a spokeswoman said the store wouldn’t officially open until September.

The app store will be split into familiar categories: games, videos, music, software and themes.

Check it out the on-line preview yourself: http://www.mmarket.com/

The story comes via PC World – which also reports that local media have been reporting on the China Mobile business model. Apparently China Mobile plans to yoink 50% of the revenue from sales. That’s excessively harsh, even compared to other app stores. Apple has been criticised for its 30% revenue share.

What we think?

The preview for the site looks good – I particularly like a side bar that runs down the left hand side:

china-mobile-market

It looks like Mobile Market intends to integrate searchs of other mobile app stores – there’s a cool idea. It’s also the kind of thing that only an app store from an operator could offer consumers. App stores connected to a particular platfrom, like BlackBerry App World or the iPhone App Store, can’t touch that kind of service.

About Cian O' Sullivan

Ace reporter, Cian, has moved on from GoMo News. He is currently the office manager for Photocall Ireland - Ireland's premier news and PR photography agency. You can check out the site at www.photocallireland.com. If you want to contact him directly about anything, Cian's new email is cian at photocallireland dot com.
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