ChoiceStream and JumpTap put Relevance on Top

by: admin Wednesday, September 12th, 2007

Rating: what do you think?

JumpTap has been playing catch-up in the field of mobile recommendation following Fastsearch’s purchase of AgentArts; Medio’s Amazon style recommendation; MCN’s purchase of Caboodle but it has caught up now with this strategic partnership with ChoiceStream.

JumpTap who?

JumpTap is a white label mobile search provider that operators primarily in the US and Europe. It offers mobile search and advertising services to media companies and mobile operators.

ChoiceStream who?

ChoiceStream provides recommendation and personalisation solutions that will now be integrated into the JumpTap search and advertising platform.

From the press release:
“By integrating ChoiceStream’s recommendation system with JumpTap’s mobile-specific search and advertising platform, we are helping mobile operators monetize their decks while providing subscribers with a unique experience tailored to them,” said Jorey Ramer, JumpTap’s Vice President of Corporate Development. “Over the past few years, we have focused on and refined our search and advertising technology, and so we are pleased to partner with a company like ChoiceStream that has focused on creating a unique high performance recommendation system. Together we are able to offer mobile operators the most powerful mobile solution to distribute and monetize their content.”

“The mobile phone is fast emerging as one of the most important channels through which ChoiceStream delivers personalized recommendations. We are delighted to partner with JumpTap to offer mobile operators the ability to cater to each of their subscribers with a more relevant mobile experience,” said Toffer Winslow, EVP of ChoiceStream Sales and Marketing. “This partnership is exciting because it combines two proven technologies to help consumers quickly and easily find the content they want to drive more purchases, engagement and loyalty for mobile operators.”

What we think?
Recommendation is essential for search and advertising and is a vital part of the whole mobile search and discovery eco-system.

This morning I had a telephone interview on mobile recommendation with Andrew Coates from AgentArts now part of FAST Recommendations. We both agreed that all search providers need recommendation to offer a complete experience and more ways of getting sales.

This is a good move for both JumpTap and ChoiceStream. More, as usual in The Mobile Search Analyst.