Cloudmark aims to nip mobile spam in bud

Rating: Co-operates closely with GSMA

The manner in which mobile data networks have been constructed gives mobile operators much greater control over their data traffic than their fixed line counterparts. Building on this, Cloudmark has produced a Mobile Messaging Security Solution which enables operators to nip mobile spam, mobile fraud, viruses and malware in the bud. That’s before they even reach a subscriber’s handset. It’s a growing problem given that Cloudmark’s own research has shown that 73 per cent of mobile spam is actually Premium Rate (PRS) fraud. Cloudmark claims that failure to install a dependable mobile security platform (like its own) can harm operators financially.The damage from mobile spam impacts operators not just in terms of customer churn but also from the high volumes of traffic that mobile spam can create on mobile data networks already creaking under the strain of the mobile web.

“The high returns available in the mobile channel have attracted attacks from traditional email spammers, who bring with them 10 years’ experience in avoiding detection in the fixed-line world,” explained Alan Ranger, vp for mobile marketing with Cloudmark.

“The Cloudmark Mobile Messaging Security Solution provides operators with the requisite tools to effectively address this problem now and help to prevent mobile messaging attacks from becoming as prominent as email attacks, ” he added.

Cloudmark claims its product is the only one with the ability to report and flag anomalies on the network in real-time, as well as proactively protect mobile operators and their subscribers from new and emerging threats.

The company has also been working closely with the GSMA to create the GSMA Spam Reporting Service (SRS), a global initiative designed to allow subscribers to report instances of SMS spam to their network.

Participating mobile operators automatically forward the reported message to the GSMA service, where it is analysed using Cloudmark’s advanced message fingerprinting technology.

The data is then corroborated and an analysis of attacks within the reporting mobile operator’s network is produced.

The GSMA Spam Reporting Service was commercially launched in the Spring of 2011, following an extensive pilot programme involving 6 network operators from Asia, North America, Canada and Europe.

The pilot revealed just how much an increase there has been – in terms of both volume and severity of attack around the world.

Designed to help the whole mobile internet ecosystem, Cloudmark has just launched its 2011 Mobile as a toolkit other participants to help address the problems created by mobile spam.

The guide is available here.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
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