Coke Olympics Advertising and Bluetooth

by: Bena Roberts Thursday, August 7th, 2008

Our trials and tribulations of Bluetooth and toothing are not affecting Coca-Cola.

The soft drinks company has partnered with a Chinese marketing company Pioco for a Bluetooth promotion at the Olympics Stadium.

The promotion is seen as an advert for coke during the Olympics – no prizes seem to be on offer only adverts for coke?  Hmm. Doesn’t sound very worth it then does it?

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