Colibria launches IM MobileAds

by: admin Wednesday, June 6th, 2007

Rating: hot

This is one of the next hottest spaces in mobile. Mobile instant messaging meets mobile advertising.

From the press release
Matt Hooper, EVP Marketing of Colibria commented: “Mobile Instant Messaging is a far more community focused messaging service than either SMS or MMS. This makes it possible to accurately target specific groups of people with relevant advertising using a MIM interface. The new tool highlights the potential of MIM as a mobile advertising channel, as well as its ability to enable operators and brands to bring targeted mobile advertising to life. Continual innovation is vital to operators to engender customer loyalty and Colibria is committed not only to providing seamless messaging solutions but to supporting new business models that are evolving across mobile service portfolios.”

What we think
GoMo News loves to test everything and this morning we should be getting a demo from Matt Hooper, so I will report back afterwards.