Colibria YouGov report 80% of mobile users LOVE MIM

Colibria mobile IM company conducted a report with YouGov on mobile instant messaging behaviour and presence services.

I have the whole article so if you want it email me; but here are the highlights.

·         80% of mobile users interested in mobile instant messaging (MIM) would be more likely to chat to contacts if they could see their Presence information

·         43% of those surveyed admitted that they would update their Presence information on their mobile every day, with 17% updating a few times a day and 5% constantly updating throughout the day

·         Nearly two thirds of respondents (58%) would use MIM to chat via a TV set or games console if available

·         Respondents stated that they are willing to pay to access new generation services, such as MIM, with key features such as Presence and multimedia sharing key to delivering the added value required

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