The Games Award: Nokia – Hooked on: Creatures of the Deep
Shortlisted:
Hands-On Mobile – World Poker Tour: Texas Hold ‘Em 2
Konami Digital Entertainment – Metal Gear Solid Mobile
Konami Digital Entertainment – Pro Evolution Soccer 2008
Player X – Hollywood Hospital

The Music Service Award: mBlox & Myxer – Myxer Mobile Music
Shortlisted:
Gracenote – Gracenote Mobile Music Platform
Omnifone – Vodafone MusicStation
Shazam – Shazam iD
Sony Ericsson Mobile Communications – TrackID

The Artist Campaign Award: Absolute Marketing & Distribution – Wet Wet Wet SMS Pre-order Campaign
Shortlisted:
Mozes – Rascal Flatts Mobile Campaign
Parlophone & New Visions – Kylie Konnect
RCA Music Group – Cassidy B.A.R.S. Campaign
Telenor –Bigbang Fan Blog

The TV & Video Service Award: Rhythm NewMedia and 3UK – Free Video on 3UK
Shortlisted:
Clippz – Clippz.com
inLive Interactive – Interactive Mass Participation
Rubberduck Media Lab – Studio 1: Mobile TV Platform
Vantrix – Ad-Supported Video Weather Forecasts

The Technology Innovation Award: Zeemote – Zeemote JS1 Controller
Shortlisted:
Bango – Bango Analytics
Kyte – Kyte
MMCast – MMCast
Qualcomm MEMS Technologies – mirasol displays

The Content Award: Fun Little Movies – Fun Little Movies Channel
Shortlisted:
BBH – Cippi’s Trump Selecta!
MTV Networks International – Digital Originals
Orange Israel and Donna Productions – Undercover
Yam112003 – Quasi TG

The Communities & UGC Award: Flirtomatic – Flirtomatic
Shortlisted:
Dada – Dada.net, Powered by Me
Gofresh – itsmy.com
Juice Wireless – JuiceCaster
UTEL – Fotochat

The Search & Discovery Award: Gracenote – Gracenote Mobile Music Platform
Shortlisted:
AquaMobile – Clic2C
JumpTap – SmartComponents
kannuu – kannuu
MCN – Yahoo! Mobile Japan DigiCon Search

The Marketing Campaign Award: Orange – Frank TV
Shortlisted:
BBH – Cippi’s Trump Selecta!
BBH – Lynx Get In There
Orange – Wannabe Wicked
Que Pasa Communications – V Festival Cross Platform Project

The Handset Application Award: fring – fring
Shortlisted:
Handmark – Pocket Express
Juice Wireless – JuiceCaster
MMCast – MMCast
Picsel Technologies – Picsel CUI Browser

Quality of Experience Award: Zeemote – Zeemote JS1 Controller
Shortlisted:
News International – Times Mobile
NXP Software – SportsDJ
Picsel – ePAGE/File Viewer
Surfkitchen – Cincinnati Bell ‘My Phone’

Off Deck Service Award: Thumbplay – Thumbplay
Shortlisted:
Dada – Dada.net for Web & Mobile
Hungama Mobile – FTV
mywaves – mywaves
Refresh Mobile – Mippin

The Emerging Markets Award: Celtel/Zain & Inmobia Mobile Technology – Rock Your World!
Shortlisted:
Geodesic – Mundu Radio: Comprehensive Internet Radio Solution
IMImobile – IMImobile UnIspace
Tata Indicom & Opera Software – Opera Mini for Low Cost Handsets
Telenor Serbia – Telenor WAP Portal Project

The Innovative Business Model Award: MMCast – MMCast
Shortlisted:
Amobee – Amobee Media Systems
Nokia – N-Gage First Access
Reitek & Comdata – Fiat Multi-channel Customer Caring
Yam112003 – Quasi TG

The Handset Award: Nokia – N95 8GB
Shortlisted:
Motorola – MOTO Z10
Samsung Electronics – Soul SGH-U900
Sony Ericsson Italy – Sony Ericsson W910i

The Operator Award: Orange – Orange
Shortlisted:
3 UK – 3 UK
T-Mobile International – T-Mobile’s web’n’walk 3.0

Meffys Special Recognition award: Greg Clayman, Gordon Gould and Alex LeVine.
The three founders of ‘Upoc’ received the award for the creation of Upoc, the first mobile community, in 1999.

Why doesn’t it surprise me that Japan are already using it..! Legalisation always will be I guess, technology always runs faster than the legislators.

We look forward to following your progress.

Best

Rob

Logic question. The mobile boarding pass is as I point out in the presentation connected to self-service and thus to save people and money (definetly a good business case for the mobile boarding pass). I try to get the audiance in the presentation also to see the opportunities for the mobile channel embedded into good travel services. The security check is another part in the process where there will be a check of your passport and boarding pass. In some countries legislation will demand a paper proof of checking in so where paperless distribution is one of the drivers, legislation is way behind technical developments.

Airports are happy to adopt this but its a bit of a push and pull process where Airports are facilitators for Airlines and Airlines need to implement the mobile barcode gateway into their ticketing application. So Airlines need to demand this and all are orienting on this because of the IATA 2010 deadline. Good USP of mobile barcode scan technology is that it not only reads mobile barcodes it also reads print at home boarding passes too so without deinvestment they can implement the technology right away handling both e- and m-boarding passes.

Are Airports happy? In Japan (where else) check-in and boarding gates (like we showed) with mobile boarding passes are in daily production. In Canada, Spain and the US there are pilots and I am sure we too will make a move into this market after the PTE show and a healthy interest from the visitors.

Thanks for that link, very informative. One thing I would like to know is how the security aspects are being looked at..we know airports are getting like Fort Knox to get in and out of and ever increasing times to board and get through security..Do you find airport management happy for this technology?

Best
Rob

Here is the presentation I gave on the PTE Conference trying to get the Airport and Airline Audiance understand more about Mobile, Mobile Barcodes and getting started with it. The concepts I introduce in the presentation matched the experience we created togheter with Dario and his Team.

http://www.slideshare.net/Mbarc/mobile-barcode-in-aviation-industry/

Cheers, Ron

http://www.openmobilealliance.org/documents/OMA-TP-2008-0120R01-INP_Technical_Snapshot_February_2008.pdf

Work was about to commence on formal standards.

Now that we are in the month of May, these formal standards should be close to completion.

Keep in mind that the GSMA is also working with the Mobile Codes Consortium (MC2) on the same set of mobile code standards.

Question: Where does GS1 fit in grand scheme of things with respect to the formal standards that are currently underway?

Thanks for posting, I found that v interesting. Best Rob

ouch, that had better be a good site or the end user is going to feel extremely “ripped” off..here in the UK we are just starting to see the main mobile carriers move to flat rate data plans but if you step out of the data plan it gets relatively expensive. Not only that but most mobile devices just do not have the screen size still, yes we have the exceptions but shouldn’t we build for the average handset and not the exceptions?