Convergence is a major part of the Microsoft mobile marketing strategy

At the Mobile Marketing Forum in Los Angeles, Jeff Plaisted from Microsoft Mobile Advertising took us through its mobile advertising strategy. Using its cross-platform launch of the TV show “Flashforward” as a starting point, Jeff explains how Microsoft views and uses mobile as a part of greater marketing campaigns. In particular, Microsoft is paying attention to the convergence of mobile, internet and digital TV. It’s a pretty nifty visual presentation as well!

Convergence is a major part of the Microsoft mobile marketing strategy from Cian Gomo on Vimeo.